Aqua Tech: Detailed Business Plan for Smart Shower Enterprise

The report details the business plan for Aqua Tech, an enterprise focused on innovative smart showers. It begins with an introduction to the product and its value proposition, emphasizing Wi-Fi technology and water-saving features. The report includes a market analysis, SWOT analysis, segmentation of the target market, and the business canvas model. It outlines the value proposition, business goals, partners, core resources, and competitor analysis. The revenue model and financial projections are also presented, concluding with a summary of the business's potential. The report also references several academic sources to support its analysis and recommendations, providing a comprehensive overview of the smart shower enterprise.

TECHNOLOGY ENTREPRISE

Contents
Introduction................................................................................................................................3
Market analysis..........................................................................................................................3
SWOT analysis...........................................................................................................................3
Segmentation and target market.................................................................................................5
Business canvas model...............................................................................................................7
Value proposition.......................................................................................................................7
Business goals............................................................................................................................7
Partners.......................................................................................................................................8
Core resources............................................................................................................................8
Competitors................................................................................................................................8
Revenue model...........................................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................11

Introduction
Aqua tech is brand that deals in innovative smart showers for commercial and residential
application to deliver great value to youth generation. This report will discuss an innovative
product, which is based on technology by focusing on Wi-Fi. The organisation can aim to
manufacture 700 showers for the initial inventory so that it is ready to be delivered in any
part of UK nation. The report will discuss on the specific product with sales management
procedure, which can adopt to drive sales at higher rate (Stover et al., 2017). Operational staff
of Auto CAD specialist and manufacturing design Engineer gaining expertise in assembling,
innovative designs, and finally delivering the product. The management team can deliver the
solutions, which are practical when they are marketable. The organisation has the obligation
to warehouse the shower for its storage so that several products can be sent to the
wholesalers. One can aim to have an efficient system of storing, marketing, producing, and
marketing the product (Stover et al., 2017).
Aqua tech motive is to avail the customers with bathroom fixtures with water saving system.
The sustainable goals must include expansion to the international markets with wide variety
of product line (Stover et al., 2017).
Market analysis
Everything has enabled with internet connection. Company think of creating the smarter
showerhead that is fully Wi-Fi operated. Changing temperature creates difficulties in
switching hot and cold water according to the temperate of climate. Therefore, to treat this
issue, a thought of designing shower running on technology, which reduces wastage of time
and water (Geldes, Felzensztein, and Fenech, 2017).
SWOT analysis
SWOT analysis for situational analysis of Aqua Drizzle`s

(Source: Geldes, Felzensztein, and Fenech, 2017)
Strengths-
The shower is environmental friendly (Bull et al., 2016).
Smart technology feels to create an environment of luxurious shower experience.
Easy to install
Three different types of the lightning systems as being installed in shower that can make
beautiful designs.
Weaknesses-
Issues in managing and coping up with new technologies
Expensive products
Medium reputation (Maslach, 2016).
Opportunities-
Middle level market

Threats-
Lack of awareness of creators regarding the latest technology.
Threat of new entrants for the competition (Maslach, 2016).
Segmentation and target market
Target market is the customer market where a business targets to sell the products. The main
target market of Aqua tech is upper middle and high-income level people. People want to
keep with the recent technologies and one will not mind the spending on luxurious life. Other
secondary target market can be middle class people that are money conscious that are
attracted towards the technology.
(Source: Stover et al., 2017)
Geographic segmentation-
Demographic
segmentation
Age
Socio-
economic
status
Income
Gender

Type of segmentation can use geographic location so that dividing the market can become
easy. It imply aspect of market size, climate, and market density. Local communities can get
no benefit paying attention to national and international advertising. Organisations operate at
national level by delivering same marketing messages to audience with the help of radio and
messages as typically decided to maintain universal message to every nation and its
marketplace (Maslach, 2016).
Psychographic segmentation-
The social class will include managerial administration, semiskilled, professional workers,
and the skilled manual workers. The lifestyle will include mainstreamer, explorer and
successful. Psychographics can take into their potential customer`s social class, personality,
and lifestyle. Psychographics can let the marketers to know the customer`s value, opinions,
interests, and beliefs (Van et al., 2017).
Behavioural segmentation-
Behavioural segmentation base its user behaviour, and include patterns of use, brand loyalty,
price sensitivity, and benefits sorting. Several users’ especially high-income earners show
more interest in higher quality models V/S lost costing models. This can prompt, where
provider to the target higher ending products and services to group with more valuable
oriented offerings to the lower income and budget conscious customers. User status will
consider middle class and upper middle class with appropriate loyalty status with advantages,
price conscious consumer, and advantages (Van et al., 2017).
Business canvas model
Business canvas mode is global accepted standard of organisation through which the
organisation can find proposal, elaborate, and construction of every segment that can imply
efforts on practises and executive efforts. Business model can find major resources, customer

relationship, value proposition, critical success factor, key activities, key partners, and cost
structure (Baldassarre et al., 2017).
Value proposition
When identifying the value proposition, there are certain criteria through which it can be
determined as Identification of benefits as offered by the products. Use of water is controlled
with digital water. It can lead to the installation of shower by replacing current showerhead
and fixtures. Average consumption of water is seen as from research with Average q21 per
head, which is 2.5 gallon every minute differentiate colour projections and water temperature
(Åkesson et al., 2016).
Business goals
The goal of Aquatech is to provide customers with the fittings and fixtures in bathrooms so
that it can save water through technology. Organisation can plan to expand product to
differentiated featuring wireless connection, Bluetooth connections, music player, messages,
and pauses. It is particular showerhead volume timer enabling with the production when
being audible alarm when indicating predetermined water that is being delivered. Aqua tech
is a unique item that could finally allow the customer to save water, keep tracking the using
water, and finally enjoying the optimal temperature (Aydalot, 2018). Promotion plays a quite
important role as being decided as the profit and loss of product. Promotion can be done in
several forms with the help of social media that is spread in the world, which is most
effective way until now. Advertisements ran through newspaper, internet, and television
where target can make increasing number of people aware regarding the Aqua tech items
with its benefits (Aydalot, 2018).
The organisation can use IMC (integrated marketing communication) for the attainment of
desired goals through the marketing plan. The approach uses the elements such as direct

marketing, personal selling, public relations, and sales promotion where it can act as unified
labour, creating consistency with brands, seamless experience, and interaction with brands.
Partners
Aqua Tech Company has its own implementation team, which could help in delivering at
home and install the products. While implementing regional acts, which consist of installation
services, manufactures, customer feedback, spare part operators, and technicians. Moreover,
it is important for the integration and implementation of distribution of services and goods
that can comprise of hardware, installation services, and hardware procurement. With an aim
to attain sustainable development, there are several global sales force can find the installation
services. When fulfilling sales strategy, organisation can use referral from electronic partners,
internal advisory panel, and board of directors (Kogan, et al., 2017).
Core resources
The organisation has generated intangible asset in order to attain knowledge of technology of
implementation and finally executing shower system that can apply research plan, finally
design for the enhancement, and capitalise feasible and technical goals (Maslach, 2016).
Competitors
The company has been following competition-oriented goals where one is aware of price
leader when giving more advanced item as compared to its competitors. The company tries to
discourage the competitor with its lower price but with more efficient product. Important
competitors will include Moen U shower, H2oVibe Rain, WaterHawk 6, and dreamSpa.
When looking at the competitors, it is seen that one can emerge as a price leader and quality
efficient with qualifications with more advanced products (Seidenstricker, Rauch, &
Battistella, 2017).

Revenue model
Revenue model is the model that determines cost incurred through the purchase of materials,
installation of the shower, spare inventory, and installation of shower, deriving revenues, and
finally seeking profits (Yeon et al., 2015).
These are the major costs incurred in launching and setting up the new business plan with
plant, fixtures, installation, and equipment is given above table.
Conclusion
From the discussion given above, it is seen that Aqua tech pricing is generally above average
price in industry. The company has been using differentiation strategy by focusing on quality
and innovation. The strategy is justified on the convenient prices. With the use of new
technology, Aqua Tech are able to deliver a quality product with lower costs as compared to
its competitors. Aqua Tech projection start with the generation of profits in fourth year of
operations. One can expect to create regarding $33000 with net sales of $340000 every year.
The breakeven point in 2018 is being projected to $67543.63. As per the industry Canada
website, operating revenues as being generated by plumbing, supplies of wholesale
distributors and Air conditions equipment.

References
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Aydalot, P., 2018. Technological trajectories and regional innovation in Europe. In High
Technology Industry and Innovative Environments (pp. 22-47). Routledge.
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