Home Entertainment: LG Electronics' Smart TV Innovation Analysis

This essay explores LG Electronics' Smart TV innovation in the Australian home entertainment market. It discusses the benefits, such as easy access to information, cost-effectiveness, and space-saving, alongside shortcomings like privacy concerns, potential exposure of children to inappropriate content, and online security risks. The essay concludes that while Smart TVs offer significant advantages, improvements in security and user interface are needed to enhance user experience and address privacy issues. Desklib provides access to similar solved assignments and study resources for students.

INNOVATION ON HOME ENTERTAINMENT-LG ELECTRONICS
INNOVATION ON HOME ENTERTAINMENT- LG ELECTRONICS
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INNOVATION ON HOME ENTERTAINMENT-LG ELECTRONICS
LG electronics, a brand in Australian market recently has developed Smart Televisions. These
are television sets which are internet enabled, with in-build WIFI that enable users perform
browsing, live streaming and access to social media sites on the same device alongside watching
daily television programs (Strengers, and Nicholls, 2018, p.74). A number of users are now
enjoying the use of a single device to perform internet activities in the comfort of their rooms.
This has been a great development recently in the home entertainment industry in Australia,
enhancing communication among people and network coverage in many parts of the continent
(Gimpel, 2015, p.33). In my opinion, Smart Televisions technology has both benefits and
shortcomings among users in the society.
Some of these benefit are; Easy access to information. Users are now enjoying accessibility to
and sharing of information with a large number of people through social media such as Facebook
and via Google while using a television set (Waris, et al 2016, p.188). There is no need of an
extra device such as computer device or gaming device since these functions can be performed
on a single device. Smart Televisions provide consumers with the highest quality content that is
clear for all viewers. High definition content in smart televisions enable users consumer services
that are friendly to both their health and also at a comfortable way. Todays’ generation prefer
accessing information via social media and smart televisions offers them a chance to be informed
like the rest of the people.
Smart Televisions are relatively cost effective. It is cheap using one television set to perform all
the internet activities and following broadcast programs compared to when using the ordinary
television where one will need to purchase other devices that will enable internet accessibility.
There is no need of purchasing TV antennae which will lead to increased maintenance costs of

INNOVATION ON HOME ENTERTAINMENT-LG ELECTRONICS
the television. The cost of purchasing satellite or cable services will be eliminated as such tv’s do
not require such facilities in order to be useful.
Saving of space in the room is another benefit of Smart Televisions. Using a single device in the
room for multiple functions will occupy less space as compared to when having several devices
to perform specific functions (Anthopoulos, 2017, p.27). Space saving enables the household to
avoid the stress of renting a large house that will accommodate the various gadgets which could
have been purchased were it not for LG smart television sets.
On the contrast, Smart Televisions have various shortcomings associated with this innovation on
the users and the society at large (Kang, and Kim, 2017, p.233). Fear of loss of privacy is a major
issue to many users. The cameras on the smart television sets can take pictures of what is
happening in the rooms and post it to social media sites without the user knowledge, which may
be viewed by their internet followers. A major treat to the society involves the possibility of kids
accessing adults’ sites. Kids can easily shift to the internet when left watching television
programs in which they can access sites that suit the adults, this can lead to moral erosion in the
societies. Exposing children to adult content can affect the growth process of the children as such
content can have negative impacts on the morals of the involved children.
The fear of online security by users as is with other devices like phones is another limitation
(Perakakis, et al. 2015, p.50). The internet experiences online security issues where pirates
normally hack other people’s accounts and use them in disrupting ways, hence smart televisions
usage will be no exceptional. Many users also view that the chances of staying offline is
minimal thus there are chances of their browsing histories viewed by other users since the device
can be accessed by a number of people unlike phones and personal computers. Smart televisions

INNOVATION ON HOME ENTERTAINMENT-LG ELECTRONICS
cannot be considered personal devices as they are installed on places which can be accessed by
everybody in the family.
Smart television sets do not have smart interfaces and this has ended up frustrating many users
who usually have high expectations about the abilities of the smart television sets. The sets
usually have poor pointing and typing input methods and this are very important aspects of every
gadget which can be used to access information and source of entertainment such as social
media.
In conclusion, LG smart television has various benefits and disadvantages which cannot be
ignored before making purchasing decision. With the advancement of technology, Smart
Televisions seems to stay forever in the market, thus prices should be reduced to enable more
people purchase and enjoy their quality content. Also more efforts should be put in development
to improve their security features so that users can be assured of their privacy.

INNOVATION ON HOME ENTERTAINMENT-LG ELECTRONICS
References
Anthopoulos, L.G., 2017. The Rise of the Smart City. In Understanding Smart Cities: A Tool for
Smart Government or an Industrial Trick? (pp. 5-45). Springer, Cham.
Gimpel, G., 2015. The future of video platforms: Key questions shaping the TV and video
industry. International Journal on Media Management, 17(1), pp.25-46.
Kang, S. and Kim, S., 2017. How to Obtain Common Criteria Certification of Smart TV for
Home IoT Security and Reliability. Symmetry, 9(10), p.233.
Perakakis, E., Ghinea, G. and Thanou, E., 2015, June. Are websites optimized for mobile devices
and Smart TVs?. In Human System Interactions (HSI), 2015 8th International Conference on
(pp. 47-53). IEEE.
Strengers, Y. and Nicholls, L., 2018. Aesthetic pleasures and gendered tech-work in the 21st-
century smart home. Media International Australia, 166(1), pp.70-80.
Waris, M.M., Sanin, C. and Szczerbicki, E., 2016. Smart innovation management in product life
cycle. In Information Systems Architecture and Technology: Proceedings of 36th International
Conference on Information Systems Architecture and Technology–ISAT 2015–Part I (pp. 183-
192). Springer, Cham.