C11BU Sociology: Annotated Bibliography on Smartphone Competition

This annotated bibliography delves into the competitive dynamics of the smartphone industry, presenting a collection of research journal articles. The introduction sets the stage by explaining the purpose of an annotated bibliography and its role in evaluating sources. The main body comprises annotations of five research papers, each offering a unique perspective on the industry. These annotations cover various aspects, including innovation, market structure, managerial cognition, consumer behavior, and the impact of experiential marketing. The articles explore topics such as horizontal and vertical innovations, the evolution of governing designs, challenges in the Arab world's mobile telecommunications industry, the interplay of disruptive innovation and managerial cognition, and the link between experiential value and customer loyalty. The conclusion summarizes the key findings and highlights the intense competition among smartphone brands. The bibliography emphasizes the importance of understanding the strategies employed by companies to innovate and adapt to the ever-changing digital landscape, making it a valuable resource for understanding the smartphone industry and its challenges.

Running Head: SOCIOLOGY
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Annotations of research papers
Competition in the Mobile phone industry (Smartphone)
(Student details :)
7/14/2019

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Annotated Bibliography
Introduction
This paper is containing annotation of research journal articles in order to demonstrate
research philosophy and practice effectively. In general, an annotated bibliography is the list
of well-organized sources along with an associated paragraph which can effectively describe,
and evaluate each source in relation to relevance, authority, and quality. Besides, this writing
of annotation of research papers will allow researcher for establishing the relevance of a
particular journal article in order to decide whether to study the whole text of the provided
work or not. In this context, the chosen topic for writing annotated bibliography is
‘Competition in the Mobile phone industry (Smartphone)’ so that sustainable business
models can be created within the future smartphone industry. It is well-known that smart
phones are trending all around the world for making people’s work easier and smoother.
Therefore, the topic chosen will allow readers to get an idea about competition going in the
modern smart phone industry in detail.
Annotation: Competition in the Smart phone industry
This annotation is going to discuss about on-going competition within this contemporary
mobile phone industry so that readers can get a better understanding about the topic with the
help of several reliable and credible knowledge resources.
This paper discussed the development of smartphone along 2 major extents includes
horizontal as well as vertical innovations. With the help of this research, it has been found
that a total number of smartphones has improved over time, because of the entry of so many
new firms. Besides, despite convergence within vertical innovations, struggle in the
smartphone industry is fierce among horizontal innovations. The article findings are
suggesting that any governing design has not yet evolved within the modern mobile phone
industry. As we know that modern smartphone industry is an innovative division in the ICT

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sector and hence the smart phone is emerging as the customary configuration amid the many
types of smartphones. The article found that technical change, as well as new product
proliferation, has made the smartphone industry tremendously dynamic, even when market
shares are greatly focused on a few companies. In this way, the purpose of this research
article is investigated whether any governing design has evolved within the modern mobile
phone industry. The study identified the theoretical position of the author with the evolution
in hardware components based on an original dataset of device characteristics comprising all
smartphones launched within the market in the years 2013 and 2004. Finally, the results
showed that product differentiation in the field of mobile phones still characterizes the
competition amid manufacturers.
The paper explored sequential changes within leadership in the global smartphone industry
with the help of finding the role of windows of opportunity as well as firms’ competitive act
in relation to surviving competition in the long-term. Additionally, the research found that
potential for leadership modifications is superior for contemporary firms while undertaking
aggressive competitive actions. The research sets out Motorola, as opposed to the Nokia
while ignoring the potential of recent digital handsets. In addition to that, Nokia has been
represented, as opposed to Samsung, while ignoring the potential of Google’s Android.
The purpose of the research is to acquire vision into the factors of recent new changes within
industrial leadership into the smart phone industry worldwide since the start of the century
1980s. In this paper, the theoretical foundation of study was containing:
A theoretical conception of ‘windows of opportunity’
A theoretical concept of ‘action aggressiveness’
In this way, data collection and analysis showed that potential for modern leadership
vicissitudes is huge for the global firms which are capable to commence ‘aggressive’ rivalry
activities whenever ‘important’ windows of opportunity are available. The findings of the
chosen research are suggesting that determinants of 2 main leadership changes have been
analysed in detail.

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The research paper is all about current as well as upcoming challenges facing the mobile
industry in the region of the Arab world. In this context, the main purpose of the research is
to identify and introduce the challenges facing by the smartphone companies within the Arab
states. Here, the challenges discussed were mainly related to the mobile phone industry
market structure as well as the regulatory environment. The theoretical position of the author
highlighted the collection of secondary data in relation to Arabic telecommunication
companies along with mobile phone utilisation within these nations. For further analysis and
data collection, the author researched the presence of the three prime elements comprising
privatization, a self-governing regulatory body, as well as competition which is needed for
offering efficient smartphone services in economic prices. In this way, the above mentioned
three elements found lacking within most chosen nations. Therefore, it can be said that this
research offers several important implications for the modern researchers who are willing to
investigate the telecommunications markets of the Arab countries and policymakers as well
as governments’ bodies. The main findings of this research are suggesting that there is an
immediate requirement of restructuring the mobile telecommunications industry as well as
planning effective policies within chosen nations.
The research paper explored managerial cognition, disruptive innovation as well as
technology competition results in the context of recent competition within the smartphone
industry. The selected study explored the research fields on the topic of disruptive innovation
as well as managerial cognition so that contemporary mobile phone industry can be exploited
from the perspective of competition. Besides, the study explored how beliefs about consumer
requirements impact incumbents' market selections. The author also discussed beliefs on old-
style markets which avert incumbents through recognizing novel business markets. The
author of this article defined the terms ‘social’ market along with the ‘esteem’ market
effectively.

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Therefore, the paper explored the reasons why incumbent organizations flop to find novel
smartphone markets within the face of troublesome modern technologies. Theoretically, the
author applied emergent conceptual frameworks to the smartphone industry as well as the
ongoing rivalry amid smartphone’s operating systems. In the phase of data collection and
data analysis, the researcher tried to modify the disruptive innovation theory in relation to
both the anticipation and the explanation of technology competition results. In this way, the
research findings are suggesting that the three core elements include technology, managerial
cognition, and disruptive innovation play an important role in the competition in the modern
smart phone industry.
With the help of this paper, the author successfully linked experiential value to loyalty within
the contemporary smartphone industry. The research found that the smartphone industry has
developed enormously throughout the past years all across the globe, particularly in Asia.
While identifying the theoretical position of the author, it has been found that the competition
amid smartphone brand players is intense as well as involving sophisticated marketing
tactics. In the context of relationship to the other works within the field, the practice of
experiential marketing into market smartphones has been demonstrated. Apart from this, little
research has been performed for investigating whether the above practice produces
experiential value within the perception of smartphone consumers or not. Post analysis and
data collection, it was found that when the value is evident, the raised question remains even
when it causes satisfaction and loyalty of chosen smartphone brand within the mobile phone
industry. In this way, the selected study tried to investigate the reasons whether the practice
of experiential marketing efforts experiential value, as well as whether the experiential value
is having a direct impact for loyalty through satisfaction. Besides, the research methodology
contained a survey which investigated 255 responses by smartphone device user within an
Indonesian market. Therefore, research outcomes of this research showed useful findings for
marketers and to support the direct as well as indirect relationship amid loyalty and
experiential value. Thus, this research study successfully linked experiential value with the
loyalty within the smartphone industry while emphasizing on competition within this
industry.

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Conclusion
In whole, this annotation of the research papers has successfully highlighted the recent
challenges and trends within the smartphone industry. It has been found that the smartphone
industry has emerged as one of the most intense industry all across the world and due to that,
the competitions amid brands and smartphone companies are getting severer than ever. This
annotation writing aimed to provide readers a deeper understanding of the smartphone war. In
this way, the discussion is helped to understand as well as learn by the strategies which
modern smartphone companies decided to utilise. In this way, it has been observed that
modern firms are continuously working into the field of innovating smart phones as much as
possible so that machines can save time of modern generation which can be further utilised
for more productive outcomes. The conclusion derived from this annotation writing is
suggesting that smartphone has become the most important entity of daily life while
highlighting the huge competition running within the digital world of mobile phones.
References
Ameen, N. & Willis, R., 2016. Current and future challenges facing the mobile
telecommunications industry in the Arab world. In the 3rd world congress on computer
applications and information systems. Dubai, 2016.
Cecere, G., Corrocher, N. & Battaglia, R.D., 2015. Innovation and competition in the
smartphone industry: Is there a dominant design? Telecommunications Policy, 39(3-4),
pp.162-75.
Giachetti, C. & Marchi, G., 2017. Successive changes in leadership in the worldwide mobile
phone industry: The role of windows of opportunity and firms’ competitive action. Research
Policy, 46(2), pp.352-64.
Vecchiato, R., 2017. Disruptive innovation, managerial cognition, and technology
competition outcomes. Technological Forecasting and Social Change, 116, pp.116-28.
Wulandari, N. & Sari, R.K., 2016. Linking Experiential Value To Loyalty In Smartphone
Industry. Studies and Scientific Reserachers Economic edition, (24).