Managing Innovation for Business Growth: Smartphone Industry Report

This report provides an in-depth analysis of innovation management within the smartphone industry, focusing on the period of 2020 and beyond. It examines the future of the industry, highlighting key technological advancements such as foldable phones, 5G networks, and the integration of artificial intelligence. The report delves into the innovation requirements of major players like Apple, emphasizing the need for fast charging and waterproofing technologies to meet evolving consumer demands. Furthermore, it outlines the steps involved in building future innovation capabilities within organizations, including the development of roadmaps and strategies to enhance employee skills and foster a culture of creativity. The report underscores the importance of innovation for business survival and growth in the highly competitive smartphone market.

Manage Innovation
in
Business

EXECUTIVE SUMMARY
This can help business firms that are coming within an industry, whether it is a
smartphone or any other technological industry for responding to internal and external
opportunities and using creativity for introducing processes, new ideas and products. Innovation
has increased due to change in requirement of user and consumers. In order to survive and
sustain in competitive market, it is very essential for organisations that are coming within the
smartphones industry to manage innovation in their business operation and activities in effective
and efficient manner. Business organisations that are dealing within the smartphones industry
has kept their focus on bringing innovation, through making modifications among mobile
phones. A good example can be seen of 4G network, which is going to be changed in 2020
within 5G and this innovation will improve the experience of mobile users.

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................2
Future of the Industry 2020 and beyond.....................................................................................2
TASK 2............................................................................................................................................3
Organisations innovation requirements 2020 and beyond..........................................................3
TASK 3............................................................................................................................................5
Building the future innovation capabilities for the organization................................................5
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation management is defined as collection of techniques and tools which allows
manager, employees, users in order to cooperate with common goals and objectives of a
particular industry i.e. smartphones (Frow and et. al., 2015). Along with this, innovation is a new
idea, thoughts, creative imagination which help smartphones industry in adopting latest and
attractive technology based on the trends, which basically leads to attainment of market growth
in effective manner amongst various industries. It is also consider as an application which help in
adopting better solution for smartphones industry that leads to achievement of innovative
requirement for fulfilling needs as well as desire of services users in effective manner. In present
context, smartphones industry is said to be one of a business sector that has kept its focus on
enhancing the profit margins in much effective and efficient manner.
Smartphones industry is said to be one of the crucial business sector that is leading
continuously towards growth, due to all the innovative alterations that helps in fulfilling all the
expectations of customers. There are some of modifications from past to present can be seen like
the internet, where many mobile users were did not had the opportunity to take in use of it, but
then a few modifications has helped companies within the smartphone industry to deliver this
benefit as well and from year to year, network is getting stronger which is helping customers of
this industry to get the best experience out of it (Frow and et. al., 2015). Along with this, in
recent future another innovation that is expected from business organisations that are coming
within the smartphone industry is to start offering customers with foldable phones. On the other
side, it is also expected from organisations to add artificial intelligence as well, where a mobile
phone could easily handle a range of tasks specifically suited for machine learning (5 innovations
to expect from smartphones, 2019). This could be understood with a good example where, a
mobile will directly help its user to become able to recognize a dog and a cat in a photo and also
it will help in changing person's to any other one, just by using a gesture. Through this, it can
easily be said that business organisations that are coming under smartphone industry to improve
both profit and productive margins.
There are various other future direction of the industry which are helpful for the future
growth of the firm. Global mobile consumer trends, digital transformation and global society,
human computer interaction, mobile payments are some future direction which are beneficial for
smartphones sector. For example, in Delottie, global mobile consumer trends are followed by the
1

firm and report highlights consumer attitudes towards mobile technology. Mobile payment is
also an important and effective technology which is beneficial for the future development of this
industry.
TASK 1
Future of the Industry 2020 and beyond
The future of smartphone industry is increasing day by day with rise in need and demand
of consumers. It is focusing on new innovation and technology which is required for users.
Smartphones is continuously to evolve in technological development and new features. There are
various changes in smartphones industry from 2020 and beyond that fulfils requirements of
consumers. Currently, respective industry has got bigger and faster new technology and
development. The foldable phones, long battery life and 5G network are just few examples of
future on smartphone industry. They are described below:
Foldable Phones- The touch screen phones were revelation and now there is beginning
of foldable smartphones which possess high quality and flexible display allowing to fold device
in any direction. This is the future of smartphones which is seeing in 2020 and beyond. This will
provides users pocket friendly size phones that can be unfolded from display to tablet sized
display (Love, Roper and Vahter, 2014). This type of phones will be coming in market from
2020 for users in order to provide them comfort and easiness to use devices in effective and
efficient manner. This device has capacity to fold to expose up to 7.3 inch tablet sized display
which can be easily kept in pocket. This technology has brought first in market by Samsung that
consists of 512GB of storage, 12GB of RAM, six cameras and three rear camera lenses. With
this users can use three application at a time. The prices of such smartphones consists of £1500
which is expensive than others. There will be more smartphones with foldable features in 2020
and beyond.
5G Network- This is also the future of smartphone in 2020 and beyond. This will make
mobile communication speed at new heights. This technology has already adopted by some
smartphone industry and many are on way to adopt it. The future of smartphone industry in
terms of 5G network make performance targets high, energy saving, higher system capacity, cost
reduction, reduced latency and improves connectivity (Rothaermel, 2015). This will allow for
downloading films in 4K display in seconds. This future make signal stronger in crowded areas.
2

The smartphones industry's officials and analysts saying that 5G smartphones will lower price
chains when they will available in 2020.
The smartphone industry will come up with new technology in coming years for their
users so that work will done very simply and easily. In coming next 10 years, smartphone
industry will be the most developed and advanced among other sector. It is very important for
respective industry to make innovation in order to fulfils changing need and demand of
consumers in effective and efficient manner. For example, they will innovation in network which
can be up to 10G and others. Therefore, the smartphone industry carry good future for their users
and possibility of earning high profits and gain in coming years.
TASK 2
Organisations innovation requirements 2020 and beyond
Apple organisation is the most renowned and recognised smartphone in the market. In
order to survive in market, this has to bring new innovation and technological advancements in
their smartphones (Saebi and Foss, 2015). It is the important innovation requirements in
organisation in 2020 and beyond. The innovation will be brought in organisation through
analysis of market and requirements of consumers. Some of the organisation innovations
requirements for Apple are described below:
Fast Charging- The smartphone is regarded as big part of our lives which requires high
battery life. Smartphone has become powerful and better display, batteries has struggled for
keeping up technological innovation. Due to nanotechnology, it is very easy for Apple for to
make their phones charging long lasting batter power. University of Central Florida (UCF)
scientist has developed flexible and thin super capacitor having high energy density for making
faster charging and discharging. This technology assist Apple organisation to improve their
charging time and battery life of smartphones. If batteries are replaced with super capacitors then
mobile phones can be charged in few seconds and which would not required top charge it again
for a week (Schaltegger and Wagner, 2017). If such technology is adopted then it cannot be used
for commercial use. If such super capacitors will be use then it could be future for all electronics.
This innovation will be adopted by Apple organisation for their smartphones to make batter
charge for longer period of time. This is the most important innovation required for users as all
work are carried out through mobile phones so they required long lasting batteries mobile
3

phones. Therefore, if it work, then mobile phones will have long lasting batteries and full
charging will be done in few seconds.
Waterproofing- This is new innovation which will be used by Apple organisation for
their handset or smartphones. There are various ways through which respective organisation can
make their mobile phone waterproof. The HZO is highly used for making waterproof phone
devices. In order to make phone waterproof they manufacture thin film nanotechnology which is
applicable to electronics for protecting them from water (Tether, 2014). This make smartphones
waterproof up to specified depth which can be 30 feet. This is innovative feature which can be
used by Apple organisation for manufacturing smartphones. These waterproof are mainly
designed for working in fresh water which cannot go into sea with smartphone. It is also possible
where companies will be developing phone's ability for withstand deeper or salt water in coming
future. This will be mainly developed in future in order to attract large number of consumers and
these technologies has possibility of better future of smartphones. This technology will be
adopted by respective organisation from 2020 and innovation will be done from time to time in
best possible manner.
Therefore these both innovation of fast charging and waterproofing will be applicable
from 2020 by respective organisation in order to fulfils need and requirements of users. These
both are new technology and innovation which has not been done in previous time period. Thus,
this technology will assist organisation to increase their sales and revenues in effective manner.
The following are two innovation and their estimated timelines which is described with help of
using Gantt Chart and Network Diagram. They are as follows:
4

TASK 3
Building the future innovation capabilities for the organization
Innovation refers to term which is related to new idea, imagination and creative thoughts
which help an individual as well as an organization to expand and improve their business so that
they sustain at marketplace for long time duration. For which they required various type of
resources such as funds, skilled labour, equipments or physical resources and many more. This is
so because these resources directly as well as indirectly impact and help companies in adopting
innovation in effective manner (Love, Roper and Vahter, 2014). Along with this there are several
stages which they need to go through because it will help them in identifying ideas or strategy
through which they can adopt innovation at workplace in effective and innovative manner. In
respect of this Apple Plc. Build road map which provide guideline to staffs so that they conduct
work in appropriate way by enhancing their capabilities, which is given below:-
Suggestion
Through this it can be estimate that for Apple innovation is necessary because through it
they able to attract more and more customers. In this respect respective company need to
enhance their capabilities for launching foldable iPhone.
Reason
It is best for Apple to introduce foldable iPhone because it is consider as future of
smartphone industry (Rothaermel, 2015). This is so because respective products have various
innovative as well as features which make easy life of potential customers of Apple. Its features
include it is based on advance technology such as it can charge fast and its one the most
attractive feature is that can be fold.
5

Impact
When there is any change occur at any aspect of this organization like business, process,
peoples and so on it will directly and indirectly impact on their functions and operations. Along
with this changes also help company in improving their business and develop products which
attract customers. Some of the major factors of Apple which get impact through changes are
mentioned below:-
 Research & Development- It is one of the main factor which get impact through change
which occur at market. This is so because due to this they need to analysis market and
develop products accordingly which help in attracting customers and encouraging them
to purchase it (Saebi and Foss, 2015). In order to attain their objective research and
development department of Apple are researching technology which help them in
developing foldable iPhone.
 Resources- It is also essential factor which get affected by change because when an
organisation adopt change they need to redesign resources accordingly so that they
conduct work in effective manner. In respect of Apple for developing change and
introducing there are several capabilities of respective company which get affected,
which are mentioned below:-
Financial requirement- The respective factor get change when an organisation adopt or
develop any innovation because they have to develop budget accordingly. In respect of Apple
they their financial resources is seems as a capabilities and this will help them in adopting
innovation in effective manner (Schaltegger and Wagner, 2017). Such as when they want to
introduce foldable iPhone they update their budget so that they effectively launch it so more and
more potential customers get attracted. This will include several other factors like material,
advertising, marketing, R & D, human resource and many more. For which they also develop
budget that is given below:-
Expenses Amount
R&D 16000
Marketing 30000
Advertising 21000
Material 380000
Human resources 32000
6

Total 479000
Physical resources- It is define which are required to adopt any change or develop
products and services which will company in attracting customers and encourage them to
purchase it. This will also motivate employees to conduct their work in effective manner. Such
as raw material, building, facilities, energy, machines and many more (Tether, 2014). In respect
of Apple physical resources which are required by them in order to develop foldable iPhone are
machines with advance technology, energy, supplies, raw materials, facilities and many more.
Through these capabilities respective company able to attain their goal in effective manner.
From above mentioned report, it can be concluded that organisation has to move their
business with the change in innovation and technological advancements. The chosen
organisation is based on smartphones which has to keep on focusing on new technology and
innovation for effective outcomes in order to achieve goal and objectives. Respective industry
has to bring innovation in foldable phones and 5G network by 2020 and beyond so that they can
fulfils their users requirements. In order to survive in competitive market, it is very essential for
organisation to come up with new innovation and unique feature in their products. The respective
organisation will bring fast charging and water proofing features in their mobile phone device by
2020 so that users can use high their mobile for longer period of time. This can make them to use
device under water too. It is very essential for organisation to keep on adding new features and
innovation in their smartphones for better results. In order to build good future for smartphones,
it is essential to add new capabilities for business. Under this various aspects are s one of most
important part of organisational development and enhancement to bring innovation and cope up
with the changes that occurs in an organisation to deal in effective manner. Various kinds of
human resource practices that helps to drive innovation and professionals rate their performance
for organisational effectiveness such as development in products and processes for effectiveness
of innovation. In order to innovation and changes are very much potential for an organisation to
remain always competitive in marketplace by finding out hidden needs and wants of consumers
in positive way. In context of Apple which provides positive work environment to their
employees and various kinds of rewards so that they remain always motivated and contributes to
give best ideas. Along with this in order to launch foldable iPhone the respective company
required skilled and experienced employees who will help in designing, launching and promotive
respective product effectively.
7

Cultural diversity- Cultural diversity is one of most important aspect that helps in bring
people together who comes from different background towards contributing organisational
development and enhancement (Wang and Tsai, 2014). In context of Apple it is multinational
organisation and people from different backgrounds give their services. Apple provides
environment in which every one can give their best by giving them flexible working hours, work
life balance and many more facilities to remain always stable in market. So it helps positive way
to accept changes and remain always competitive enough in marketplace. Along with this in
order to launch foldable iPhone respective company need to adopt changes at their working
culture. For which they motivate employees to cope up with the changes because it will help
them in adopting innovation in proper way.
Feasibility
The one of the essential aspect of change is feasibility because through it they able it an
organization can analysis how effective they can implement change which leads to enhance in
profitability and benefits. In respect of Apple in order to introduce foldable iPhone they
determines three way of feasibility of innovation at their products, which are mentioned below:-
 Technological- It is define about nature of customers that how feasible they in adopting
technology in their day to day activities (Wei and et. al., 2014). In respect of respective
company their conduct analysis in order to know response as well as expectation of
customers on foldable iPhone which help designing products in more appropriate manner.
 Operational- It is define as how feasible of operations and function of a company which
help them in designing, producing and launching products and services in most
appropriately. In respect of Apple they adopt as well as use new advance technology
which help them in conducting their operations and functions in most effective manner.
Approval
It is define as a stage at which respective company upper authority provide approval for
the product i.e. foldable iPhone. It will include Board of Directors, Investors, Directors and many
more. In it they analysis how effective respective products and did it will able to attract
customers or audiences.
Application of Change- After getting approval from the higher authority respective
company conduct changes in their stages which are related to production, promotion, marketing,
designing, distribution and many more (Winterhalter, Zeschky and Gassmann. 2016). At this
8

stage respective company will assemble resources which are required to develop foldable
iPhone.
Review- It is last stage of road map at which respective company implement change and
then analysis its impact. At this they generally analysis that the foldable iPhone will gain or
attract market or not. In this stage if they find any issues and problem they will update their
methodology as well as strategies.
There are various types of innovation model which are used by respective organisation in
order to build capabilities. They are as follows:
Pentathlon Model
This model is divided into five dimensions having various components which are
described below:
Ideas Generation- It is defined as first stage of this model where raw materials are
decided for innovation which is converted into ideas. This is the responsibility of manager to
create environment in order to support creativity at team and individual level. In context of
smartphone, new ideas and techniques should be used for providing service to consumers. The
idea should be good based on customer, market requirements, technical and other so that goal
and objectives can be achieved.
Selection- This is considered as second stage of this model where ideas generated are
selection on basis of various aspects so that goal and objectives can be achieved in effective and
efficient manner. In this stage, resources should be divided as per project work. In case of
smartphone industry, it is essential to collect various information on portfolios in order to
strengthen future decision making by learning from different experiences.
Implementation- It is the stage which focuses on efficiently and quickly developing of
new services, products, processes, business model or others. In this phase new product
development takes places where market should be analysed in terms of products, processes,
services, business models. In today's scenario, new products should be developed with help of
new business models. This is the learning phase where companies learn from each project for
improving future performance. In context of smartphone industry, it is very important to bring
new and innovative things with helps of various models for achievement of goals and objectives.
Innovation Strategy- For smartphone industry development as well as implementation
of innovative strategies plays an essential role because through it they able to grab huge
9

opportunities by attracting customers at huge ratio. This factor include several elements i.e. goal
of smartphone company by adopting innovation, their leadership for adopting and implementing
this and method of communication adopted to advertise about innovation. Along with this it will
also include technology adopted by mobile company for attracting customers as well as it will
also involve measure technique used to determine its effectiveness. In this stage research and
development department plays an essential role because they identify innovation which
smartphone can adopt so that they attract as well as retain their potential customers.
People, Culture and Organisation- This factor include diverse issues which are face by
smartphone companies during managing human resources activities. It will include several
factors such as hiring of staffs, train them according to respective industry requirement, provide
them responsibility according to skills and many more. For adopting innovation smartphone
companies also need to develop culture accordingly so that their employees feel motivated as
well as conduct their work properly and accordingly. Along with this company also provide
rewards and recognitions so that smartphone companies employees feel motivated and satisfied
with their company which leads to quality work. For this they conduct several activities such as
providing training, bonus, awards and many more through which they able to develop as well as
maintain proper working structure and culture at workplace.
Kaleidoscope Model
This model is used in order to assist managers of smartphone industry for making choices
about various range of implementation options for change context. There are different options
which are as follows:
Time- It is the way or speed where changes took places in business or organisation. In
context of smartphone industry, various changes took place which should be adopted by
organisation for surviving and sustaining in competitive market. They change can be proactive
and reactive depends upon market conditions. If organisation focus on longer time period then
strategic development takes more time to change.
Scope- This is defined as changes required in realignment or transformation within parts
of organisation that are affected through changes. In case of smartphone industry, changes took
place within few seconds. The people used 2G network now they have move forward to 5G, 6G
network.
10

Preservation- This is defined as maintaining continuity in various aspects such as
culture, staff and competences. While operating business or doing innovation in any features
then proper culture and values should be followed. The skilled and capable staff should be
preserved for organisation so that goal and objectives can be achieved in an effective and
efficient manner. This helps in increasing sales and asset of business.
Diversity- This is defined as degree of diversity in terms of norms, attitudes, values
between group which are affected by change. In case of mobile industry, changes took place
frequently that should be adopted by them in proper manner by considering various factors. The
diversity of people live in society where need and requirement may differ from one another. The
diversity should be made on basis of sales only.
Capability- This is defined as level of competence in order to manager change at
organisation. This includes staff knowledge for change of design, ability of individuals for
coping with change and managing others. The mobile phone industry should be capable enough
to adopt changes through educated workforce.
Capacity- It is defined as amount of money required for investing in process of change
and availability of time and human resources for diverting towards change. Smartphone industry
should have skilled manpower as well as funds for adopting changes in their business.
Readiness for Change- This is defined as extent where staff and employees are aware
about need understanding and implicating of changes. They should be motivated for achievement
of goals and objectives in an effective and efficient manner. With help of staff, mobile industry
can adopt changes.
Power- The smartphone industry should have powerful agent and initiator for adapting
changes in their business. They should receive direction from higher authority.
CONCLUSION
From above mentioned report, it can be concluded that organisation has to move their
business with the change in innovation and technological advancements. The chosen
organisation is based on smartphones which has to keep on focusing on new technology and
innovation for effective outcomes in order to achieve goal and objectives. Respective industry
has to bring innovation in foldable phones and 5G network by 2020 and beyond so that they can
fulfils their users requirements. In order to survive in competitive market, it is very essential for
organisation to come up with new innovation and unique feature in their products. The respective
11

organisation will bring fast charging and water proofing features in their mobile phone device by
2020 so that users can use high their mobile for longer period of time. This can make them to use
device under water too. It is very essential for organisation to keep on adding new features and
innovation in their smartphones for better results. In order to build good future for smartphones,
it is essential to add new capabilities for business.
12

REFERENCES
Books and Journals
Frow, P., and et. al., 2015. Managing co‐creation design: A strategic approach to innovation.
British Journal of Management. 26(3). pp.463-483.
Love, J.H., Roper, S. and Vahter, P., 2014. Learning from openness: The dynamics of breadth in
external innovation linkages. Strategic management journal. 35(11). pp.1703-1716.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education,.
Saebi, T. and Foss, N.J., 2015. Business models for open innovation: Matching heterogeneous
open innovation strategies with business model dimensions. European Management
Journal. 33(3). pp.201-213.
Schaltegger, S. and Wagner, M., 2017. Managing the business case for sustainability: The
integration of social, environmental and economic performance. Routledge.
Tether, B.S., 2014. Services, innovation, and managing service innovation. In The Oxford
Handbook of Innovation Management.
Wang, C.J. and Tsai, C.Y., 2014. Managing innovation and creativity in organizations: an
empirical study of service industries in Taiwan. Service Business. 8(2). pp.313-335.
Wei, Z., and et. al., 2014. The fit between technological innovation and business model design
for firm growth: evidence from China. R&D Management. 44(3). pp.288-305.
Winterhalter, S., Zeschky, M.B. and Gassmann, O., 2016. Managing dual business models in
emerging markets: an ambidexterity perspective. R&D Management. 46(3). pp.464-479.
Online
5 innovations to expect from smartphones. 2019. [Online]. Available through:
<https://newatlas.com/5-innovations-2019-smartphones/57404/>.
What to Expect from Mobile Phones in 2020. 2019. [Online]. Available through:
<https://www.desiblitz.com/content/what-to-expect-from-mobile-phones-in-2020>.
13