Product A: Marketing Analysis, Financial Planning and Growth Report

This report provides a comprehensive analysis of the marketing and financial aspects of a smartphone product, referred to as Product A. The report begins with an introduction to the product and its specifications, followed by a detailed market analysis, including target demographics and distribution strategies. The report then delves into the financial projections, including estimated overhead costs, profit margins, and breakeven analysis. It also highlights the competitive advantages of the product and outlines potential growth strategies, including exit strategies. The report concludes with a summary of the key findings and provides references for further reading. The report also mentions the importance of smartphones in the current market and highlights the need for innovation to remain competitive. The report also includes the use of grants to expand the business. The report also provides a summary of the product’s future potential and how it can be sustained in the market. The report also explains the importance of financial planning for the business.

MARKETING,
FINANCIAL AND
GRANTS
NAME OF THE STUDENT
NAME OF THE UNIVERSITY

PRODUCT INTRODUCTION AND
INNOVATION/PROBLEM STATEMENT
 The product titled “Product A” was initially launched in the market with
low specifications like a 5.1 inch screen resolution, 8 megapixel back
camera and a 5 megapixel front camera.
 However such a specification generated a much lower interest in the
market and the product was then given a complete transformation with
added specifications like rear 12 MP camera with a specified dual aperture
that operates according to the power of the daylight.
 The presence of quality competitors in the market is a problem for the
Product A as it has to face tremendous fight from the other kind of similar
products.

MARKET RESEARCH AND MARKET
STRATEGY
 The demand of the product has exceeded the local boundaries and has
entered the international markets.
 The other reason for being in demand is the people’s demand for high end
smart phones.
Strategy
 The product has been specified for the use of teenagers to the people aged
50 years or older.
 The strategy of the company is to expand its presence in the
underdeveloped countries as the product has a high range of battery life.

DISTRIBUTION CHANNEL
 The distribution channel for the Smartphone must be
based on modern acceptable channels and
technologies.
 This includes the likes of the distribution channels
like that of online retailers, Smartphone kiosks and
mobile chain distributors.

GRANTS AND OTHER SUPPORTS
 The company can receive grants and supports from
the shareholders
 It also enters into agreements and deals with local and
international brands to sell their products in other
markets

COMPETITORS AND COMPETITIVE
ADVANTAGES
• The product will face extensive competition from the likes of
I-Phone, Windows phone, blackberry and other Smartphone
producers like Samsung, Motorola, HTC
• However the low cost of production, significant share in the
market, offering discounts and high end features will prove to
be a competitive advantage for Product A (McQuarrie 2015).

FINANCIAL DATA AND BREAKEVEN
ANALYSIS
• The financial projections for Product A are as follows;
• Estimated overhead cost of US$ 250,000,000
• Profit margin has been projected to 26% to 30%
Breakeven Analysis
• The breakeven point of Product A is very much shortened in
nature.

GROWTH POTENTIAL AND
SUSTAINABILITY
The mentioned has a huge growth opportunity because;
• High end specifications
• Advanced Technology
• Smart features

EXIT STRATEGY
• The management of the company can formulate a good exit
strategy by;
• Forecasting the market growth and selling the brand to some
other reputed company
• Preparation of a smart exit must start from the beginning itself
• Have a continuous update on the sales of the product in the
market

CONCLUSION
The following research has been fruitful enough to gain a solid
experience of the marketing of a Smartphone and develop a
proper understanding of the different elements that helps in the
growth of the product in the market.

REFERENCES AND BIBLIOGRAPHY
• Cao, H. and Lin, M., 2017. Mining smartphone data for app usage
prediction and recommendations: A survey. Pervasive and Mobile
Computing, 37, pp.1-22.
• García, B., Welford, J. and Smith, B., 2016. Using a smartphone app in
qualitative research: The good, the bad and the ugly. Qualitative
Research, 16(5), pp.508-525.
• Kim, Y., Briley, D.A. and Ocepek, M.G., 2015. Differential innovation of
smartphone and application use by sociodemographics and
personality. Computers in Human Behavior, 44, pp.141-147.
• McQuarrie, E.F., 2015. The market research toolbox: a concise guide for
beginners. Sage Publications.