MPM701 - BPM: Enhancing Strategy at SmartShirt Pty Ltd, Trimester 2

This report provides a comprehensive analysis of SmartShirt Pty Ltd's business processes, identifying key challenges related to production, marketing, and information management. It proposes a BPM strategy involving the implementation of an integrated information system with CRM, accounting s...Read More

Running head: BUSINESS PROCESS MANAGEMENT
Business Process Management
Name of the Student
Name of the University

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Table of Contents
BPM and Strategy:...........................................................................................................................2
Problem Analysis:............................................................................................................................3
Proposed Solution:...........................................................................................................................6
Solution Considerations:..................................................................................................................8
Recommendation:............................................................................................................................9
Bibliography:.................................................................................................................................11

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BPM and Strategy:
Like almost all the businesses, the SmartShirt Pty Ltd is facing challenges from the
competitors. The quality and production related issues that SmartShirt Pty Ltd is facing currently
can be mitigated using a BPM strategy. The business process management approach will
improve the manufacturer efficiency. As the organization is looking forward to maintain low
cost, it is essential to hold the knowledge of the staff even after they leave. The BPM approach
allows the organizations to do it. Continues improvement is an essential part of SmartShirt Pty
Ltd’s business approach.
To some organizations, the BPM or business process management is about implementing
new technologies. Achieving automation in the business processes through the evaluation of
software development is often referred to business process management. The conventional
definition of BPM states itself as an optimizing approach that consist of techniques like Six
Sigma, TQM, CI and many more.
The business process management will allow the SmartShirt Pty Ltd to align their
operations as per the need of the customers. Martin and Anne will be able to deploy,
measure and keep track of the organization assets. The BPM has the ability to improve the
business process efficiency of the operations along with the quality of products. The cost of the
operations is reduced due to modification of existing process and implementation of new
operations. The implemented technologies will be handling most of the processes automatically
and accurate. As the collected data will be accurate and precise, the chances of operation delay
reduce. The SmartShirt Pty Ltd’s core departments work independently. Martin do not have
proper idea about what Anne does to market the products and Anne does not interfere in Martin’s

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works. This can cause issues when SmartShirt Pty Ltd wants goes through tough situations. The
organization needs more clear and transparent process that can allow the executives to see what
is happening at all the corners of the organization.
The thing will be rethinking the customer experience. SmartShirt Pty Ltd have to come
out of e-commerce site and pop-up shops. The organization must consider the social media and
mobile based sales as other product selling strategies. The customer must have the option of
placing the order once the product is placed in the cart. The customer should be able to open the
website or mobile application later. The organization will manage the design of the product and
manufacturing of the product.
Problem Analysis:
The main issues of SmartShirt Pty Ltd is availability of only type of product. The
organization has only style for every product, the only variation is the material. Martin has
decided to stick to this single style as manufacturing different styles of products would cost
more. Promotion of the products were done after the raw materials arrive. This gave a very short
span of time to SmartShirt Pty Ltd to promote products. The organization needs a better planning
of the products and this will allow them to promote products properly. Samantha have to travel
to London for selecting the materials. The materials are sourced from a single supplier. Once,
Martin changed the manufacturer for making better profits by reducing the production cost.
However, the whole plan was blundered and a complete shipment had to sent back to
manufacturer because of incorrect shirt collar stitching. Not having any information of how to
produce the products, has been a huge challenge for SmartShirt Pty Ltd. The organization is
currently stuck to one single manufacturer in china. The organization do not have any continuous
improvement plan.

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Figure 1: As-Is Process of SmartShirt Pty Ltd
(Source: Created by Author)

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Figure 2: Project Scoping Diagram
(Source: Created by Author)
The main day to day problem is having updated information of current processes. The
organization is heavily depended on the reports of the lower employees. Martin will get
information of the warehouse and raw materials from the lower level employee report. The sales
team does not have proper idea regarding the available number of products in the warehouse.
Martin doe not get proper idea of selected material until, the designer comes back from London.
The organization does not have a technology that can store all the data in a centralized position.

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Proposed Solution:
The business process architecture of SmartShirt Pty Ltd will be consisted of types of
processes it has. The existing processes of the organization are operational, purchasing,
resourcing and many more. The business process architecture the alignment of the performance
asset strategy along with the trackability. The organization will be able to align the performance
metrics in a better way. The organization currently having an e-commerce website for selling the
shirts. No other modern-day technology is used in the organization process. With the
implementation of business process architecture, the IT investment portfolio of SmartShirt Pty
Ltd will be improved significantly. The organization will be able to make decision quicker than
ever. Projects are part of continuous improvement. From small to big projects, all the project
scoping is a crucial part. The business process architecture allows the organizations to scope the
projects faster and effectively. Without proper business architecture, SmartShirt Pty Ltd will not
be able to identify which areas are needed to be focused. Often big organizations fail to
recognize which parts of it needs technological improvements. This failure leads to waste of IT
investment. Martin and Anne will be able to understand the processes executing throughout the
organization. The business process architecture will make the whole organizational process
transparent to the leaders.
The proposed suction will be consisting of an information system. Some changes will be
done in the existing e-commerce system to connect it to the new information system. The
information system will be connected to the warehouse. Bar coding system will be implemented.
From some best cases it has been identified that bard code systems are very useful for warehouse
management and it reduces the production and maintenance cost. The system will have an
accountancy system. After the supplier sends the raw materials, the information will be provided

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to Martin as report. If Martin allows then accounts department will generate slips for the
purchase and process the capital to supplier. Each and every process will be monitored and
leaders will have all the information about the business processes.
Figure 2: To-Be Process

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(Source: Created by Author)
The proposed solution will be consisting of CRM, Accounting Software, Warehouse
Management Software, Bar Coding system, Intranet, Reporting System and many more.
Figure 4: fully Annotated Organizational Structure Chart
(Source: Created by Author)
As it can be seen that proposed solution is not affecting the current employees. The
organization will have a new team under CTO or chief technical officer. These staff will be
responsible for maintaining the proposed information system.
Solution Considerations:
Significant Considerations: SmartShirt Pty Ltd will be facing various issues and
challenges during the redesign development stage and implementation of proposed solution.

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Organization must consider these challenges before the process initiates. These considerations
are as following.
i. The first consideration will be staff against the organization change. Not all the
employees will consider the organizational change as a good thing. The working
environment in SmartShirt Pty Ltd will be hugely affected due to business process
change.
ii. The second consideration is failure of the project. If the project of system
implementation fails, the organization will be hugely affected. Martin have to
increase the cost of the products to obtain the lost capital. The organization will
be able to support any other big projects in future.
iii. The third consideration is the support from the stakeholders. Lack of stakeholder
support is a big risk of business process change project. SmartShirt Pty Ltd is
thinking of changing the organizational process hugely.
iv. The fourth consideration is post implementation. Such a big organizational
change is not possible to be done perfectly in one go. There will be some flaws
which will be mitigated later, after completion of the change. SmartShirt Pty Ltd
must make user the post implementation process with adequate amount of quality.
The upstream implication: The organization will be implementing a supply chain
management system to establish good relationship with the suppliers. The system will collect the
details of the products. This detail will consist of the material and which supplier has supplied
the material. Based on the customer feedback, the system will generate a report to Martin. In this
report it will be mentioned that which materials are best and which are not.

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Recommendation:
Maintaining Transparency between Staff and IS Project Team: The project of
implementing such as big system is a very critical task. The organization must inform the staff
about the benefits of the project and make them a part of it. This way Martin will be able to
handle organizational change.
Considering all the Risks and Create a Risk Mitigation Plan: Business process changes
are consisting of high risks and the probability of risk are even bigger for such big organization.
Planning before Execution: The organization must plan a project or change before
execution.

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(pp. 406-422). Springer, Cham.
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Sykes, T.A., Venkatesh, V. and Johnson, J.L., 2014. Enterprise system implementation and
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