Business Project Report: SmartSims Single-Player Game Analysis

This report details a student's experience with a business project centered around a single-player simulation game, likely using the SmartSims platform. The project involved making strategic decisions related to product development, pricing, marketing, and production to maximize shareholder value (SHV) and compete within a simulated market environment. The student documented their initial attempts, including setting up product names and determining advertising expenditures. The report chronicles the student's decisions over several simulated years, including the introduction of new products like youth and road bikes, and the allocation of resources to various marketing channels. The analysis encompasses market research, competitor analysis, and the impact of marketing strategies on sales and SHV. The report concludes with the student's reflections on the learning experience, highlighting the practical application of business concepts and the value of the simulation in understanding market dynamics and strategic decision-making.

Introduction
This report brings out a learning discussion on a business project that was conducted on the
first day of my class regarding the subject outline and the assignments at the time of lecture.
In my tutorial class, I actually learnt about hoe assignments seems like. Out tutor has
elaborated the relevance of single player game. This report will not just an assignment but it
also will help in the real business life. I am very grateful to the project. The game helps me to
learn about the ethical values, price, product, production, and market share so that we can get
the evidence regarding what really customers started demanding. In order to attract the
customers, should we undertake advertisement? While playing the game, I should go to the
smart sims web page so that we can log in and start playing. The two types of games where
one is the single performer and another is multiplayer.
First Attempt
Initially, I received a mail from “help” which is smartsims in student`s email id. This is
understood that I need my login facts (username) and the password then only I start occupy
myself in the game. During the time, when I login, there is a default product and setting such
as shareholder value and mountain bike as a product. Smart sims provide videos and manual
guidelines so that it can help to start and how exactly the game is played. With the assistance
of this video, I came to know how to start the game and placed the value in order to get high
worth for shareholders.
1st year (Date- 18th July)
Initially, I gave a name to the product as “mountain bike.” Summary of initial year is too
attentive the consumers about the product and for what the medium of advertisements. It
reveals about the amount of money that we should participate in advertisements for any
unlike product. In every industry, there always lies a rivalry known as “mountain top cycles.”

The main purpose of the game is our company can get extraordinary SHV as compared to the
competitors. We have decided to spent total of $52000 on TV, $560000 on advertisement,
and $2400 on internet and $420000 on publications as the market summary shows that the
amount of expenditure. It has been predicted that Mountain bikes are price delicate in regards
to public relation so we have decided that we will spent $50,000 for television, $250000 for
magazines and $2200 on internet. It has been estimated that a total of $250000 is spent on
promotional activities. After capitalizing on public relations or advertisements, I can assure
that we will be able to generate deals. However, I decide to estimate the production units till
$18000 with sales price of $720 for every bike.
Third Year
In the third year, we have a thought to pay off our debts but I think I cannot identify amount
of debt and I cannot penetrate market according to the market sections. Therefore, the debt
repayment is zero in our game. I have struggled a lot but still I could not enter the same
amount so I leave my idea and roll over. The relevant outcomes are given underneath-
Fourth year (Date- 3rd August)
In 4th year, it is very much tough, as we need to introduce new product. Three products such
as Mountain, youth and road bike. I think I possess bike so I think I should ignore this

product recently and opt for youth bisw bike. Forecast unit sales for bikes is $27500 and its
retail price is nearly $400. Announcement for youth bike is generally high and its public
relations are low. The process of advertisement, I spent $100000 for magazines, $800000 on
TV, and $100000 for internet and further for public relation that I have spent of $200000. The
roll over is-
Fifth year (Date- 3 August)
In the last year for a solo player for a time existence. In this year, I am thinking of
introducing innovative product named”road bisw bike” that is a road bike. When observing at
the back in the previous few years, everything is going moral so far. For road bike, we do not
think that we need to spent very much on billboard but we essential to expend more on PR. In
regards to branding, I have invested $900000. The SCU for the year is 40000 units. After
that, I roll over and results are below-
Conclusion
I enjoyed the game of solo player. Something, which I executed so extreme in my bachelor
degree level. The game helped me to resolve a business in an efficient method as each part of
this game cannot a brainstorming idea of a product because it is simply an inspiring to open a

new business and introduce innovative product by knowing all the specifics of market. The
core idea of the game was just to increase the SHV, which will help it to tolerate in the
market where there are previously recognized organisation.