Marketing Plan for SmartTech: Explore the World Geomap

This report presents a comprehensive marketing plan for SmartTech, an educational learning aid provider. The plan begins with a background of the company, highlighting its play-based approach and its 'Explore the World Geomap' product. It then delves into STP analysis, including segmentation based on demographics (age, income) and behavior (working parents), targeting children, educational sectors, and parents aged 30-50, and positioning SmartTech near educational institutes. The report details the marketing tactics, including product quality, competitive pricing, place strategy (B2B and B2C), and promotion through social media, traditional advertising, and seminars. The plan aims to effectively reach the target audience in Mauritius, emphasizing the importance of parental influence and the need to provide innovative, eco-friendly educational tools. The report concludes with references to relevant marketing and financial development literature.

Running Head: MARKETING PLAN 0
Marketing Plan
(Student Name)

MARKETING PLAN 1
Table of Contents
Background of the company............................................................................................................2
STP..................................................................................................................................................2
Segmentation................................................................................................................................2
Targeting......................................................................................................................................2
Positioning...................................................................................................................................2
Tactics..............................................................................................................................................3
References........................................................................................................................................4

MARKETING PLAN 2
Background of the company
SmartTech is one the educational learning aid provider that helps in supporting the
educational development of the children in an innovative manner. It has adopted play based
approach to develop the skills of children. The company teaches through GeoMap in which, the
children will able to explore the World GeoMap while playing.
In the following part there will be detailed analysis of strategies that the company can
able to adopt to expand its business in an effective manner.
STP
Segmentation
SmartTech will target the consumers on the basis of demographic as well as behavioral
segment. Demographic majorly focuses on the age, income level as well as gender according to
which, the parents between the age of 30 to 50 will be the main target audience as well as it will
cover all the children’s for the product due to the main reason it has been analyzed that most of
the parents are in between such ages in Mauritius. Moreover, while analyzing the behavioral
segment, most of the people in Mauritius are working parents therefore, they don’t have a time to
help their students in developing overall skills of their children. Therefore, they majorly prefer
such kind of services that will help in developing overall personality of their children
(Muyambiri & Odhiambo, 2018).
Targeting
The company will target children; educational sectors as well as parents with the range of
30-50 due to the reason parents are the decisional maker of the children is the main influencer.
Therefore, it is required for the company to target parents and children for the product.
Moreover, educational institute are the place where children and parents can be easily available.
Thus, the market for the company can be the educational institute where they can able to target
their targeted audience in an effective and efficient manner.

MARKETING PLAN 3
Age Young generation between the age of 30-50
Gender Both men and women
Income Average income level between $20000 - $40000
Religion Cover all type of religion majorly prefer parents
Lifestyle Working parents are preferable and those who are conscious for their
children
Positioning
SmartTech will position its business in the crowded place as well as near to the
educational institutes and schools to reach out the maximum number of their targeted consumers
in an effective as well as efficient manner (DeSarbo, Blanchard & Atalay, 2017).
Tactics
Product: The Company will deliver quality service to its consumers. It provides lesson to
learn in which they will majorly use ecofriendly educational tool that will attract maximum
number of parents towards its product in an effective manner.
Price: SmartTech will adopt competitive pricing strategy to compete its competitor in an
effective as well as efficient manner.
Place: SmartTech will provide its service at every place. It will deal with parents as well
as education institute to deliver its product. Therefore, it continues its business as a b2b as well
as a b2c to cover maximum market in an effective as well as efficient manner.

MARKETING PLAN 4
Promotion: SmartTech will adopt social media service to reach out maximum number
of consumers. It can adopt Facebook, Instagram for promoting its product. Furthermore
traditional methods such as sales promotion and advertisement in Newspaper can be adopted by
the company to spread awareness about the product. Seminars can be held by the company in the
schools to convince targeted consumers in an effective manner (Riaz & Tanveer, 2012).

MARKETING PLAN 5
References
DeSarbo, W. S., Blanchard, S. J., & Atalay, A. S. (2017). A new spatial classification
methodology for simultaneous segmentation, targeting, and positioning (STP analysis)
for marketing research. In Review of marketing research.London: Routledge.
Muyambiri, B., & Odhiambo, N. M. (2018). Financial development and investment dynamics in
Mauritius: A trivariate Granger-causality analysis. SPOUDAI-Journal of Economics and
Business, 68(2-3), 62-73.
Riaz, W., & Tanveer, A. (2012). Marketing mix, not branding. Asian Journal of Business and
Management Sciences, 1(11), 43-52.