Unit 42: Planning for Growth: Growth Opportunities for SMEs Report

This report analyzes growth opportunities for SMEs, focusing on the impact of Brexit and strategies for expansion. It begins by exploring the use of the Boston Consulting Group (BCG) and GE/McKinsey matrices to identify growth opportunities, detailing their histories, differentiations, and applications within the context of Dogan London Ltd (DLL). The report then assesses Ansoff's growth vector matrix, evaluating market penetration, product development, market development, and diversification strategies. It further examines various sources of funding, including crowdfunding, peer-to-peer lending, and venture finance, alongside their respective advantages and disadvantages. The report also includes a business plan identifying strengths, opportunities, values, ethics, and exit strategies to provide a comprehensive understanding of business growth and sustainability. The conclusion emphasizes the importance of strategic planning and financial management in achieving growth objectives.

PLANING TO GROW

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
PROJECT PART 1......................................................................................................................................4
Explaining use of Boston Consultancy Group and GE/Mckinsey matrix to determine the best growth
opportunities............................................................................................................................................4
Assessing of Ansoff’s growth vector matrix to evaluate growth opportunities........................................7
Explaining the sources of funds along with benefits and drawbacks.......................................................9
PROJECT PART 2....................................................................................................................................11
Strategic objectives................................................................................................................................12
Areas of strengths..................................................................................................................................12
Identifying opportunities-......................................................................................................................13
Values and ethics...................................................................................................................................14
Sources of finances................................................................................................................................15
Assessing exist strategies along with its advantages and drawbacks.....................................................16
CONCLUSION.........................................................................................................................................18
REFERENCES..........................................................................................................................................19

INTRODUCTION
Planning to grow is one of the crucial activities that gives assistance in developing
business practices. In the current scenario, company plan adopts several approaches to identify
opportunity so that with help of competitive advantages can be achieved. The current report has
selected Dogan London Ltd (DLL) which is furniture manufacturing organization of required
location. This is private ltd organization based in United kingdom. The current case study will
give emphasis on Boston Consultancy Group and Mckinsey matrix through highlight its history
and differentiation between both techniques. Present report will include GE and BCG to identify
opportunities in the given context. Ansoff matrix will be utilized to identify the significant
opportunities through emphasizing on all its four strategies. Report will comprise advantages and
disadvantages of sources of finance to meet current scenario. The present case study will include
business plan through identifying strengths, opportunities, sources of financing, values & ethics,
exist strategies, etc to provide deep knowledge regarding the same.
MAIN BODY
PROJECT PART 1
Explaining use of Boston Consultancy Group and GE/Mckinsey matrix to determine the best
growth opportunities
History
Boston Consultancy Group Matrix (BCGM) was introduced in 1968 by Bruce Henderson
which helps with long term strategic planning to provide guidance to identify growth
opportunities. GE Matrix is nine cell portfolio of strategic business unit which has been
propounded by McKiney & company consultancy group in 1970s. It gives insights about two
dimensions evaluating attractiveness and company’s strength regarding position in market.
Dogan London Ltd (DLL) organization can take this into practice for evaluating the
opportunities prevailing in market for growth.
Differentiation

The both type of matrix are widely distinct from each other which helps in understanding
deep knowledge regarding the same.BCG matrix is growth share model representing
development & market share enjoyed by the firm. Whereas, GE matrix implies multifactor
portfolio that assist firm in making strategic choices in respect to product lines based on their
position in the grid. The most important differentiation that required to be taken into practice is
that BCG considers market share & growth (Hossain and Kader, 2020). On the other side,
business strength and attractiveness are two kinds of actor which are focused by GE matrix. The
main objective of BCG matrix in DLL will be to aid organization to deploy its resources among
various business units. Crucial goal emphasized by GE is to prioritize investment among various
firm units.
Evaluating growth opportunities through applying both matrix in the context of DLL
Boston Consultancy Group Matrix
It is one of the important strategies utilized by organization to determine the process of
allocating monetary resources in its functional areas. Dogan London Ltd can take this tool into
practice to evaluate its effectiveness and performance of its business functional units. It is
executed by categorizing in form of stars, cash cows, question mark or dog. DLL can utilize this
particular technique to allocate its funds into its working segments into effective structuring. It
will enable it to have higher market growth rates and greater potential to move towards success.

Dogan London Ltd can utilize this tool to offer its product to market according to its
growth rate. Organization will be in position to take strategic decision through identifying
prevailing opportunities. Company can assess the opportunity via assessing cash demands for
products and its development cycle in order to allocate resources. The structured format of this
particular matrix comprises four segments that shave distinct quality to make firm
understandable about particular opportunity and threat (Yahya, Khatami and Al Khansa, 2020).
Question mark indicates that products of Dogan London Ltd may not generate profits unless the
organization decides to invest resources to constant or growing market share. Highly liquidity is
expected by so firm can assess that it can contribute in achieving the success or not. Stars are
favorable units of organization that can be boost by DLL through appropriate investment and
aids in achieving profitability. There is market saturation can be seen which indicates firm to
determine extent of development it can achieve. Cash cow part of BCG matrix gives assistance
in generati8ng interesting profits and cash but needs some about of investment by BCG matrix in
turn to have appropriate future growth. Dogan London Ltd may achieve development via
assessing its profitability attaining from this specific segment. In addition to this, dogs segment is
part of Boston Consultancy Group Matrix (BCGM) that is concerned with products positioned in
a declining market & highly competitive which are become burden for organization. Identifying
unprogressive component with this particular part of matrix becomes possible as such type of
products becomes difficult to maintain due to expensive nature.
Mckinsey matrix
It is another form of strategic tool that can help Dogan London Ltd to derive significant
knowledge regarding best growth opportunity. It comprises nine segment and each play very
important role in measuring business unit strength against industry attractiveness. Dogan London
Ltd may implement it to make proper evaluation of competitive advantages prevailing in
industry that are obtained by firm to lead in sector. In addition to this, the factors that gives
information regarding sector competitiveness include market size, growth, political, economical,
social, legal, technological, buyers & sellers power, rivalry, threat of substitute & new entrants,
level of differentiation, etc.

This matrix estimates results on the basis of green, yellow and red color that refers to
invest grow, selective earning and harvest divest respectively. The invest grow strategy indicates
moderate to highly competitive position within industry (Semenchuk and Vasiliha, 2020). In this
scenario DLL can derive massive potential to grow. Earning strategy shows low to moderate
competitive positing in sector. It means that DLL has less attractiveness to sector therefore
getting relatively lower opportunities. GE matrix get completed by including harvest strategy
that refers to lower differentiating advantages that is making its products less attractive and
require higher modification to its investment procedure. This represents lessening growing
opportunity.
From the evaluation it can be recommended that BCG matrix is suitable for Dogan
London Ltd for having appropriate knowledge of prevailing opportunities .The mentioned
approach can help DLL to obtain ability to overcome challenges occurring due to adverse impact
of Brexi ton company. of DLL’s products are prevailing in start segment of matrix that has high
market share & growth. Company can meet its targets in effective manner by focusing on this
tool. It is being SME Company it can suggested to firm to largely focus on other segments as it
can derive potential opportunities to have sustainable position in industry.

Assessing of Ansoff’s growth vector matrix to evaluate growth opportunities
It is one of the tools utilized by organization to make appropriate strategies to attain
development. There are four types of strategies included in this particular form of grid that gives
information regarding risk associated with each plan. In addition to this, Ansoff Matrix includes
product, market development & penetration and diversification (Loredana, 2017). All of these
four strategies give information related to potential opportunities company can utilize to develop.
Market Penetration
The one of the crucial part of Ansoff matrix is market penetration strategy as it helps
company to meet its objectives sin effective manner. There is various type of organization that
pay attention on market penetrating strategy irrespective of their scale of operations. It is
executed by firm via offering existing products to prevailing market in order to increase market
share through implementing penetration technique (What is Ansoff matrix? 2021). In addition to
this, it can be exerted by Dogan London Ltd in number of forms such as decreasing prices to
attract a new customers . Increasing efforts of organization in promotional and marketing
activities to provide higher level of awareness is one form of technique. Acquiring competitors
in the same market can as well utilized while implementing this technique by DLL.
Product Development
In this type of strategy DLL can cater the new products in existing market to get
attention of customers. It is suitable for those firm who ahs ability to innovate and appropriate
research & development skill. It can be utilized by DLL to sustain in market through paying

higher consideration on customers’ changing taste & preferences (Sukma, Lubis and Utami,
2019). In the current scenario it is important for entity to have such approach in order to get
competitive advantages. Dogan London Ltd is small scale origination as it has very strong
competitors in London that are as well operating in international platform so giving
consideration will be beneficial. It can be obtained through investing in R&D, acquiring
competitors, forming strategic partnership with strong participant of industry.
Market development
Dogan London Ltd can enter into new market with existing product through taking this
particular tactic into practice. It is successful for those companies that have appropriate
technological support, potential customers’ new market, etc. DLL can concentrate this strategy
on develop its presence on another platform for meeting its objective of higher conversion rate,
market share, etc. it can be done by catering different customer segment, new domestic market
and global platform.
Diversification
Firm enters a new market with innovative product it is one of the riskiest strategy in
Ansoff matrix. This is widely utilized by organization that has potential of bearing high risk such
as product failure in market due to entry of substitute, changes in industry regulations, etc. It
provides higher revenue once Dogan London Ltd has succeeded in meeting its objective. In
addition to this, DLL can adopt it to have economies of scale through continuously providing
higher customer satisfaction a by offering suitable products. In addition to this, this is significant
part of Ansoff matrix that is widely used by large multinational organization operating on larger
scale as they deal with higher risk so mitigating becomes comparatively easy via executing it.
Ansoff Matrix is one of the important tool that provides guidance to entity like DLL in
time when company is facing challenges due to Brexit. This particular technique can help
company to identify opportunity in order to increase conversion rate and gain higher
profitability. From the evaluation of four strategy of this specific matrix it can be interpreted that
company is getting various opportunities but one of the crucial strategy that can provide higher
sustainability is market penetration. In addition to this, penetrating ill allow it to cover larger
share of market via understanding need and affordability. . It will as well give assistance in

reducing the impact of Brexit to derive sufficient attention of customers. The objectives of
getting higher profitability and sustainability can be attempt by firm through major consideration
on suggested approach.
Explaining the sources of funds along with benefits and drawbacks
Business of every scale requires funds in order to derive smooth functioning in turn
objectives can be accomplished. There are several sources of funds can be utilized by
organization to obtain fro carrying forward its business activities. The Brexit has negatively
impacted United Kingdom which has made organization to obtain sufficient funding in turn its
influence can be reduced. There has been increased in required capital to meet objectives of
DLL which can be fulfilled by giving emphasis on crowding funding, peer to peer lending and
a venture finance. Dogan London Ltd need to evaluate benefits and drawbacks associated with
each option so that desirable performance can be obtained.
Crowd Funding
It is one of the suitable options for Dogan London Ltd as it can help it to obtain achieve
small amounts of funds from larger number of participants. It helps in deriving sufficient capital
for carrying particular project in effectual manner. In addition to this, Brexit impact can be easily
overcome by implementing crowd funding for having capital in order to derive smooth
functioning. There are several platforms available that give business opportunity to attain
sufficient amount of capitals so that all internal as well external issues can be dealt in desirable
manner. Selecting this particular mode of sourcing can enable DLL to have variety of
advantages. Firm should pay attention of drawbacks also to mitigate risk and derive positive
outcome.
Benefits
 It is one the method offering fast raising finance with no upfront fees. Dogan London Ltd
can achieve attention of media via implementing valuable efforts in marketing. This gives
chances to interact with stakeholders and get knowledge regarding opinion and feedback
of company’s product. It helps in accessing firm’s directional growth and taking
improvement actions can be exerted.
 Full control through structuring crowd funding can be done by avoiding forfeiting
monitoring while raising finance (Sources of funds, 2021). It provides opportunity to have

how to structure the campaign, amount of money, way of conducting, etc. There are
dozens of platform available which gives various options to DLL to fulfill its objective of
having capital.
Disadvantages
 The one of the crucial threat associated with this source of finance is scrutiny and
rejection. Dogan London Ltd has good idea does not guarantee that it will obtain
required funds to meet its purpose of emerging on platform.
 The risk of failure is there as it has possibility of leaking valuable information by
competitors. There are thousands of companies utilizing this option for acquiring capital
so it can provide threat to DLL.
Peer to Peer Lending
P2P Lending is form of funding that permits borrowers that can take out loans from
organization or individual which are investing. This is basically taking the loan from individual
investors that are ready to provide capital through viewing the ideas even with less credibility. In
addition to this, Dogan London Ltd may borrow monetary resources from investors rather than
taking from market as it will provide variety of benefits to meet predetermined goals (Shrotriya,
2019). DLL can utilize this approach to overcome its shorter requirements without impacting its
credibility in industry. Specified organization has to pay origination fees which is basically % of
loan took and in case of miss payment specified organization will be obligated to incur late
charges. It has certain limitations as well that need to be emphasized by DLL to get deeper
knowledge about the same.
Pros
 Dogan London Ltd can attain the biggest benefit of having lower interest rates as there is
greater competition among lenders.
 Higher returns to investors can be provided by DLL that can increase its credibility and
trustworthiness. Attracting investor for further purpose become possible by having this
particular advantage. It can be achieved as there will be no impact on credit score of
Furniture Practice Ltd.

Cons
 There is high credit risk so DLL should be aware of having alertness regarding the
default probability of their counterpart.
 Dogan London Ltd may face time constraint due to non availability of immediate cash for
utilization. It results in declining efficiency of process related to operational practices.
Venture Finance
It is types of private equity that is widely utilized by organization as it helps companies to
get funding through identifying growth potential. It is usually provided by well established
investors, banks and other financial institution (Yi, Li and Zhang, 20210). It comprises equity,
participating debentures and condition loan types for meeting the objectives of organization.
Dogan London Ltd can derive several advantages and limitation through executing this form of
practice in company.
Advantages
 This provides opportunities for expansion that is useful for DLL as it’s a small scale
organization so implementing it can provide assistance in reducing initial cost associated
with functional areas.
 Venture financing gives opportunity to enhance networks & connection that can aid DLL
to attain guidance via having expertise opinions. It is one the trustworthy option for
obtaining capital.
Disadvantages
 There is dilution of control & ownership as it includes long and complicated process of
continuing organizational practices in effective manner.
 Overall cost of financing becomes expensive for company in turn efficient processing get
negatively influence.
PROJECT PART 2
Developing a business plan and communicate how individual intend scaling up a venture:

In order to expand operational activities company need to give emphasis on several
factors like objectives, strength, opportunities, financial aspects, exist strategies, etc. It can
provide proper road map for gaining competitive advantage and trustworthiness among
stakeholders.
Strategic objectives
 The main goal of Dogan London Ltd is to provide reliable product to attain best value for
cost & increase market share.
 Creating performance based culture to improve productivity in order to meet market
forces such as demand and supply. In addition to this, firm has focused on improving
employee retention for accomplishing this particular objective (Magnani, Zucchella and
Floriani, 2018).
 Increasing research and development practices to bring some innovation tactics so that
great customers services can be provided at all platforms.
 Enhancing revenue via managing cost structuring for growing shareholders value is the
main strategic objectives focused by DLL.
 Managing budgeting activities to diversify and grow revenue streams for maintaining
profitability & sustainability.
Areas of strengths
 Dogan London Ltd has reliable suppliers of inputs which enable organization to
overcome the issues related with distribution channels obstacles.
 It has good presence in London that has inclined brand image which has enabled it to get
excellent products designs. In addition to this, it is one of the crucial strength that can
help it to get effective presence in industry and provide assistance in reducing Brexit
impact.
 It has good financial base that has helped it to achieve wide range of products to targeted
audience. This has aid company to get effective financial position in sector through
focusing on effectual implications of resources to derive credibility in market.

 Market research is exerted to identify changing customers taste and preference. In
addition to this, It has assisted firm to make proper evaluation of market trends in turn
effectual growth can be obtained via emphasis in on current preferences of customers.
 The major strength of this organization is to offer significant products with appropriate
pricing strategy according to affordability of targeted audience.
These mentioned set of strengths can give guidance in declining adverse influence of Brexit.
The strengths can help Specified organization to have strong base for accomplishing its objective
of increasing scale of operation.
Identifying opportunities-
Technology advancement-
It is one of those key chances that Dogan London Ltd and its management may grab by
developing effective plan and strategy in term of digital marketing platforms, HRM software,
etc. which enable manager and leader within company to grow their business even better than
other organizations by managing venture as well as employee’s performance in systematic
manner (Bai Cordeiro and Sarkis, 2020). Marketer may take initiative to use social media
channels as digital advertising source such as Instagram, Facebook and Twitter to promote their
venture into new as well as existing market place where potential customers are existing and
seek to purchase quality furniture according to their choices and preferences. It allows them to
generate excellent brand awareness all over the world which is quite beneficial for the
organization in term of increasing its sales, growth, profitability and size. Furthermore,
management may take initiative to use human resource management software that permit them to
manage worker’s performance and productivity level. In term of opportunities, manager may
grab each for purpose of their venture growth.
Business expansion sources-
Just like above, administration within Dogan London Ltd may also efforts to gain other
key opportunities that contribute to grow business successfully within current and new market
and strengthen brand to give tough competition to its rivals (Aschemann-Witzel and et.al.,
2020).There are varied sources or ways related to business expansion exist within the world of
corporate that company may use and expand their business where they prefer to do so in

effective and systematic manner. For example, Joint venture, franchising, licensing, and other
types of approaches may exist that firm may choose according to its need and comfort which
lead to drive its sales more than other companies that also operate in similar industry and manage
their activities in same market. Organization may grab this chance appropriately that may
provide a lot of benefits in the future in term of enlarging its business size and scope.
Wide customer base-
In term of opportunity, organization may efforts to build wide consumer base in new
market which give them chance to understand new buyers and get information about their needs,
preferences, etc. that make selling easy for management. Just like above two, this opportunity
may contribute to get company successfully and grow continually without taking much stress to
gain all benefits for which a small firm may efforts to grab because these are beneficial and
essential for them. It gives them chance to comprehend new customers and learn how to retain
them, which is also important for continuous growth of business. It allows management to reach
at target market and enhance their satisfaction level even better than other small companies. In
term of additional activity, they may attempt to take their feedbacks as well.
Existence of sustainable suppliers-
There are several venture progress and success chances may accessible in the world of
business that a company whether it is small or large may grab to achieve desire outcomes
(Balzer,Užík and Glova, 2020). Furniture Practice Ltd, in order to do so may take initiative to
grab specific opportunity and that is building strong and trustworthy relation with sustainable
suppliers who may contribute to offer quality raw materials that company may use to produce
well finished furniture according to needs and expectations of customers. It allows them to retain
potential buyers and gain the attention of new who may also seek to buy a new furniture and
place order to do so according to home interiors.
Values and ethics
 Company is committed to fulfill its responsibilities suppliers, customers, employees,
service provider and other stakeholders to cope with high standards. It applies ethical
marketing and advertising by describing appreciate characteristics of its offered products
and services

 Organization believe in integrated working culture through valuing honesty,
accountability and transparency in turn better trustworthiness can be achieved among all
members.
 The mentioned firm provides importance to ethical practices and empowers employees
through giving continuing learning opportunities (Climent and Haftor, 2021.). It creates
value by delivering innovative solutions to customers so that stakeholders and
organization both can grow.
 Effective designs of products and services offered by company are emphasized by
organization via taking ethical practice like law abiding and concerns for others. Entity
has the policy to evaluate its performance in order to assess its compliance with industry
rules and regulations (Gunawan and Gunawan, 2019). In addition to this, it helps
organization to reduce chances of occurring legal obligations impacting brand value.
 Ethics and values are crucial for organization to implement in its all functional areas such
as sales, marketing, financing, etc. This provides assistant in getting appropriate
presence in industry with positive image. It is important for mentioned company to
evaluate and control of company's code of conduct to reduce adverse and non ethical
activities hampering business growth and sustainability. Having appropriate ethical
implementation aids in achieving success and trustworthiness in market.
Sources of finances
There are several ways for raising finance in company that has certain pros and cons.
Various methods for continuing business operations can be adopted by specified firm to
accomplish set objectives. For accomplishing the purpose of expansion following methods can
be taken into consideration by company
Boost trapping
DLL can utilize this method for accomplishing its goal of expansion though mitigating
current barriers. It is related with optimum utilization of resources to expand the operational
scale. This can be exerted by increasing sales revenue to achieve higher profitability and using
those retained amount to enlarge business activities (Farag and Johan, 2021). Dogan London Ltd
can sue this approach to scale up its firm activities and achieve established goals.
Bank loans

Small scale organization can pay attention on various options offered by bank to allow
significant amount availability so that accomplishing objectives become possible. DLL need to
pay interest rate prevailing for the purpose of using capital taken in form of loan. There is
requirement of keeping any collateral in turn to derive loan which is biggest risk. In case of non
ability to pay back of loan amount can lead to loses of collateral that is the biggest drawback
associated with it.
Angel Investors
Dogan London Ltd can take this approach in utilization to overcome obstacle coming in
order to get financing for smooth functioning. There is involvement of government in order to
encourage the rich investors to participate as angel to provide assistance in meeting company’s
goals. It is one the faster process to obtain the capital as compared to other segments.
SBA loan
Small Business Administration (SBA) offers different kinds of loan to non large scale
operator with giving competitive interest rate. Flexible terms are offered by SBA loan to get
appropriate functioning so that enabling firm to lead towards scaling up its current activities can
become possible. In addition to this, DLL requires to cope up with its eligibility criteria so that it
can be able to attain loan from mentioned authority (Akintoye, 2021). Obtaining funds through
this segment can enable organization to have opportunity of reducing cost of utilizing the fund.
In addition to this, it includes basic 9 (a) lion and microloan program which can be concentrated
by firm according to its feasibility.
Venture capital
This is widely utilized by several type of organization irrespective of their scale of
operation. It gives backing high growth to company for making organization able of moving
towards success. There are certain crucial benefits that firm derive from this sort of funding so
taking into practice would be suitable for DLL. It is often expensive as interest rates associated
with it is high so firm should analyze all aspect before selecting any option.
There are some other forms as well that include initial public offering, government
grants, etc. In addition to this, having proper evaluation is essential in order to make decision for

expanding the scale. DLL requires 800000 for expansion so it can utilize diversification method
which includes obtaining 550000 through venture financing and remaining via SBA loan option.
This structuring can help firm to cooperate with prevailing business environment.
Assessing exist strategies along with its advantages and drawbacks
The particular business plan provides approaches regarding existing so that investors can
get assurance of being able to move. This gives opportunity to reduce or liquidate his stake in
organization and achieve gain in case of success. If the DLL is making money an exit strategy
can let the owner cut of its business activity to make profits (What are exist strategies? 2021). Its
involvement helps in business development decisions which includes merger, acquisition, initial
public offering, liquidation, etc
Merger &Acquisition
It is related with selling the business to another company which has objective of
increasing geographical footprint, reducing competition, acquiring talents & competitive
advantages of organization, etc. DLL can gain certain pros by implementing this strategy which
is concerned with its strong ability to main control over price negotiations and set of their own
terms (Centobelli, Cerchione and Ertz, 2020). The con of this approach is indicates it is time
consuming and company may cease to exist as there is possibility of emerging consequences
associated with action.
IPO (Initial Public Offering)
It is considered to most adopted strategy by large entrepreneurs as permits to get higher
profitability through offering to public. In the current scenario many organization implements
this plan for existing as it positively impact brand value of business (Reamer and Reamer, 2018).
The most important benefit DLL can get through it is higher possibility of gaining profitability. It
inclines awareness in industry about the product and services that aids in achieving sustainable
growth of organization. The disadvantage of it is related with consuming more time, efforts,
money to implement this particular from of exit strategy.
Liquidation

This is related with selling all the assets of organization to wind up operational practices
and safety exist business. It can help the Dogan London Ltd to get ability to obtain sufficient
amount of funds to pay off debts and obligations associated with stakeholders. It helps in
offering assurance to stakeholders that firm will meet all of the associated responsibilities while
existing the business. The biggest benefit with it is free of chain involved in trying to preserve a
legacy. It is one the simplest exist strategy as compared to other mentioned methods. Drawback
that DLL can face is there is no opportunity of getting biggest return on investment.
Management and employee buyouts (MBO)
There is possibility of that when company is planning to exist the industry employees and
other people associated with its practices are interested in buying it. These individuals are
already part of company and can give flexibility in terms of involvement. Dogan London Ltd can
achieve advantages like hand off of business to someone who has experience of internal process.
It enables company to achieve satisfaction as business is going in some known personality.
Limitation of MBO is that it is tough to find employees or managers who are likely to buy an
organization due to lack of capital. Negative effect of existing client can face due to difficulty to
make management changes.
From the evaluation of all the mentioned set of approaches it can be articulated that firm
should implement liquidation exist strategy to cope up with prevailing business environment. It
will reduce negative impact and help to drive simple and easy process to give assurance to
stakeholders.
CONCLUSION
From the above report it can concluded that it is essential for organization to develop an
effective plan for cooperating with current business environment. In addition to this, current
report has included history, differentiation and implementation of BCG and GE matrix. Ansoff
matrix has been explained to achieve ability to identify the opportunities for growth. The present
report has comprised crowd funding, P2P and venture financing along with benefits and
drawbacks. In addition to this, case study has included strategic objectives, opportunities, ethics
& value, sources of financing along with specifying appropriate existing strategy to provide
depth understanding of stated subject matter.

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https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-
matrix/>