This report provides an in-depth analysis of managing Small and Medium Sized Enterprises (SMEs), focusing on the entrepreneurial aspects of starting and running a business. It explores the nature of entrepreneurs, the processes involved in SME start-ups, and the importance of a solid business concept and competitive advantage. The report uses Twist Ice Cream Ltd. as a case study, examining its business model, growth, challenges, and strategies. It also delves into the current demand and competitive landscape, financial performance, and the impact of external factors like political, economic, social, technological, legal, and environmental (PESTLE) factors. The report concludes with a discussion of the challenges SMEs face, such as technological advancements and market uncertainties, and explores government support measures available to help businesses overcome these hurdles. Overall, the report offers valuable insights into the complexities and strategies involved in SME management.
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