University SME Food Product Development: Mobile App Report Analysis

This report focuses on the development of a mobile application for a Small and Medium Enterprise (SME) specializing in food products. It begins with a SWOT analysis of the company, identifying its strengths, weaknesses, opportunities, and threats related to the implementation of a mobile app. The report then delves into the industry's related information, highlighting how mobile applications can enhance customer engagement and provide a competitive advantage. It explores various aspects such as real-time pricing, advertising, and the importance of app descriptions and supported devices. The report concludes by demonstrating how the supportive evidence meets the objective of creating a successful mobile application for the food industry, emphasizing online ordering, customer feedback, and global expansion. The report also references relevant academic sources to support its findings.

Running head: SME PRODUCT DEVELOPMENT
SME Product Development
Name of the Student:
Name of the University:

1SME PRODUCT DEVELOPMENT
1.0 Identify the supportive evidence related to selected client’s project
1.1 Model
SWOT analysis is used as a business model to enable an accurate understanding of
strength and weakness of the business. Company X is SME business organization provides food
products to catering trade. The management of the company considers creating a mobile
application for the customers. After analyzing the business operations of Company X, new
opportunities and threats are identified.
Strengths
 Allows customers to find out offered
products based on online platform
 Advertise products and services among
potential customers (Jones et al. 2014).
 Display real time price of food items
within market
Weaknesses
 Create of mobile application without
drain of the battery
 Use of personal information of the
users those are buying food items
 There is huge cost behind development
of mobile application (Silva et al.
2015).
Opportunities
 Competitive advantage into operating
markets
 Active on online platform to distinguish
one brand from others (Phan 2014).
 Attaching of large customer base
 Develop mobile app using Google play
Threats
 There is threat of malware that sends
unsolicited messages to the users and
provide attacker control over the
mobile device (Tang et al. 2017).
 Privacy threats caused by the mobile
application and gather of sensitive

2SME PRODUCT DEVELOPMENT
developer access, description of paid or
free access and store listing name
information required to perform the
function
 Contain of flaws that are exploited for
malicious purposes such as attacker to
access of sensitive information and stop
mobile devices from online functioning
1.2 Industry’s related information
Company X is a SME that requires of developing mobile application for the customers.
The scope of the study is to develop a mobile application for the company X. It is required to
have mobile devices in the workplace for enhancement of customer base for success of their food
business. Due to use of mobile applications, 62 percent of the world’s population is changing
mind of the customers on particular brand. By development of the mobile application for
Company X, the company allows the customers to find out for the offered products to customers
on online platforms (Dasgupta et al. 2016). The mobile application is used to check the
necessities as well as demands of the customers. It is used to check for real time market price and
receive of information about the location of potential customers.
The application advertises products and services among the customers within the food
marketplace. It indicates of product distribution to customers based on client’s requirements. The
customers are attached to the mobile application by providing those offers as well as discounts
and achievement of competitive advantage within the market (Tang et al. 2017). The food
industry requires icons of supported size for the mobile application such as iOS, @1x, @2x
images and Android. There is a requirement of Splash screens of the supported sizes, screenshots

3SME PRODUCT DEVELOPMENT
for corrected sizes with necessary languages. In order to develop of mobile application for
Company X, there is a need of app descriptions with necessary languages, list of supported
devices with OS version.
1.3 Supportive evidence meets the objective
In order to meet the objective of Company to develop mobile application for food
industry, the application makes better platform for the business and potential customers. Based
on online platform, the company gets good visibility on internet to make huge profit for the
business. With help of mobile application, the organization can see review and feedback of the
food industry (Phan 2014).The food items are ordered online by assessing of mobile application
and get it delivered directly at the residence. The food business is expanded globally by
development of the mobile app for food industry. The bills are also paid online for the ordered
food items. The infrastructure component of food industry is required to place to support
throughout mobile application. When development of application is based on food industry, then
various elements are taken into consideration such as total price, business climate, and
machinery and food items. It is an application for food ordering management. The app finds for
nearest location and allows looking at the menu of the restaurant (Silva et al. 2015). The food
delivery application connects with people around them and the customers use this food mobile
app for putting order of food and bills are paid throughout online platform. The app is also used
to take feedback of the customer on delivered food items. It gets benefit of the customers instead
of personally going to the customer to take the feedback.

4SME PRODUCT DEVELOPMENT
References
Dasgupta, N., Ranjan, S., Mundra, S., Ramalingam, C. and Kumar, A., 2016. Fabrication of food
grade vitamin E nanoemulsion by low energy approach, characterization and its
application. International journal of food properties, 19(3), pp.700-708.
Jones, V.M., Wijk, R.A., Duit, J., Widya, I.A., Bults, R.G., Mendes Batista, R., Hermens, H. and
Noldus, L.P., 2014. Mobile monitoring application to support sustainable behavioural change
towards healthy lifestyle.
Phan, H., 2014. Cross Platform Mobile Application Development.
Silva, B.M., Rodrigues, J.J., de la Torre Díez, I., López-Coronado, M. and Saleem, K., 2015.
Mobile-health: A review of current state in 2015. Journal of biomedical informatics, 56, pp.265-
272.
Tang, L., Wang, D., Hu, W., Che, X., Hu, G. and Li, X., 2017. Application and exploration of
mobile internet technology in the field of food production license verification. Journal of Food
Safety and Quality, 8(3), pp.1078-1082.
Tang, L., Wang, D., Hu, W., Zhu, Q., Che, X., Zhong, G. and Li, X., 2017. Application effect of
mobile internet technology in the field of food production license on-site verification. Journal of
Food Safety and Quality, 8(8), pp.2903-2906.