Objectivity Ltd: SME Growth, Development, and Challenge Strategies

This report examines the growth and challenges faced by Objectivity Ltd, a UK-based SME in the software industry. It identifies the entrepreneurial nature behind the venture, outlines the SME start-up process, and discusses the company's business concept and competitive advantages. The report analyzes the current demand and competitive market, highlighting the impact of COVID-19 and rapid technological advancements. It further explores Objectivity Ltd's growth and development strategies, the challenges of managing and running the business, and the government support measures available to overcome these challenges. The analysis considers factors such as Brexit, increasing demand for custom software, and the shift to remote working, emphasizing the importance of adapting to market needs and leveraging government support for sustained growth. Desklib provides access to similar reports and solved assignments for students.