Report on SME's Global Business Environment and Expansion Strategies

This report focuses on the international market expansion strategies for small and medium enterprises (SMEs), specifically using Warburton Building Services as a case study. It begins with an introduction to SMEs, highlighting their size, market capitalization, and the pivotal role of their CEOs. The report then delves into the global business environment, utilizing PESTLE analysis to assess political, economic, social, technological, legal, and environmental factors impacting SMEs. It analyzes the threats and opportunities faced by SMEs in a competitive global landscape, including experience gaps, competition, and political barriers, alongside opportunities like new product development, government subsidies, and e-commerce. The report further examines international trading blocs and agreements, emphasizing their advantages for SMEs in terms of cost reduction and competitive advantages. It then assesses the advantages and disadvantages of importing and exporting, and concludes by evaluating various methods for SMEs to tap into international markets, assessing the pros and cons of each approach. The report highlights the importance of strategies, opportunities and threats, and the impact of the global market on the business.

Tapping into New and
International Markets

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Explain the global business environment in which small and entrepreneurial businesses
operate ...................................................................................................................................3
Analyse the threats and opportunities that face SMEs in an increasingly competitive global
environment............................................................................................................................5
TASK 2............................................................................................................................................6
Determine and analyse the advantages of international trading blocs and agreements.........6
Explain the various tariff and non-tariff barriers that exist in the international trading
environment............................................................................................................................6
TASK 3............................................................................................................................................7
Determine the advantages and disadvantages of importing and exporting and how to secure a
deal.........................................................................................................................................7
Explain the differences between merchandise and service imports and exports...................9
TASK 4..........................................................................................................................................10
Evaluate the various methods in which SMEs can tap into international markets..............10
Compare and contrast the various ways SMEs can tap into international markets, assessing the
pros and cons of each method..............................................................................................11
CONCLUSION..............................................................................................................................12
RFERANCES................................................................................................................................14

INTRODUCTION
SME are the small and medium enterprises which are small in size and their market
capitalisation is also very low. Most of the times the CEO of SME's their founders. These SME's
cannot be compared to large companies as the turnover of the SME is very less and their market
capitalisation is very low as compared to large manufactures. This company might be small in
size but their strategies are all very good their CEO are the ones who re the strategic head and the
champion for the success of the firm. This report is made in context with Warburton Building
Services. This SME for last many years have been in the business and they have been providing
services like plumbing, heating and electrical engineers.
This report will discuss about the challenges and the obstructions that the SME will face
will expanding their business globally.
TASK 1
Explain the global business environment in which small and entrepreneurial businesses operate
While expanding the business globally the firm have to do various sorts of analysis so that
they can enter globally. With the analysis the firm can get an idea for the difference between the
business environment in the existing country and the country in which they are planning to
expand. For this the best analysis frame work in the PESTLE analysis on the existing global
business environment PESTLE analysis is an analysis done the company so that they can easily
get information about the external macro factor that can impact the working or expanding of a
business or SME (Ziipao, 2018). PESTLE analysis for Warburton Building Services are as
follows:
 Political – the first is the political factor, this is related to the political framework which
ate prevailing for SME in the business in which small and entrepreneurial business
operates. Warburton Building Services is currently operating in UK and the business
environment in UK for an SME is very promising. The government of UK is motivating
their SME to expand their business globally. With this expansion they will be generating
more and more job opportunities which will help the government and the company to
curb with the problems related to unemployment.
 Economical – The economical factor in this states that how the wage rate, employment
rate and the inflation in UK can impact in the working and expansion of the Warburton

Building Services. As the wage rate and the inflation rate in UK is very low and this will
help Warburton Building Services to grow more and more and to expand internationally.
As they are providing their services in plumbing, heating and the electrical engineering,
so they have to employee professional so that they can work easily and as the
employment rate in UK is also very less so they will find no problem in relation to
finding a professional employee at cheap rates for their working and their expansion.
 Social – These factors in pestle analysis focuses on the sociological factor and analysing
the latest trends. Warburton Building Services for many years have been in business to
provide services because in UK they were fully analysing the latest trends so that they
can provide their customers good quality product which they can remember.
 Technological – The technological factors in the PESTLE analysis states that how the use
of latest technology can impact the working. UK is a very technological advanced
country and as Warburton Building Services are also providing their services in electrical
engineering so they have to use latest technologies so that they can provide their
customers with latest technologies. With the help of latest technologies Warburton
Building Services is providing their customer with high quality and latest technological
products.
 Legal – These factors states that when doing a business, the company whether SME or
MNC they can easily come in a trap of legal factors. In UK there are various laws, rules
and regulation which are safe guarding the interest of the business and of the the
customer so all the working of Warburton Building Services was till now under the rules
and regulation of UK government when expanding they have to change their working
according to the rules and regulations of the country that they are expanding.
 Environmental - These factors in PESTLE analysis states that how the environmental
factors can impact the working of the business or SME. In UK there are strict laws which
are safe guarding the interest of the environmentalists. Warburton Building Services till
now have been doing the business taking in note the environmental factors like reducing
the use of plastic so that it may not harm the environment and when they are expanding
they have to do see that they can work without harming the nature.
This can be analysed from the above information that there are number of function which
have to be used by business firm in order to achieve business function international market. This

helps in meeting needs and performing task in effective way. With the assistance of large
companies in terms of financing and capital, Warburton Building Services effectively penetrate
the global market. And then, in the chosen time frame, they will reach their goals. This can be
understood as the application of lower traffic laws for the proper operation and functioning of the
organization at international level, along with the production and delivery of quality goods. It
experiences the competitive market and development other than the laws of the different country.
BREXIT, for instance, triggered the majority of changing business trade and mainly affected the
business units operating outside the country. The various strategies and drivers that influence the
efficiency of SMEs and their employees have changed since the introduction of the Brexit
policies. This can be use by the business firm in order to tap in new market and perform task in
effective way.
Analyse the threats and opportunities that face SMEs in an increasingly competitive global
environment.
The small and entrepreneurial business while going globally have many problems and
obstructions. Although they have to face many problems but they also have many opportunities
in the global business environment. The SME have the most creative and the most innovative
ideas and their operating cost is also very low. In the international market there are some areas
which are less competitive and are fast growing in nature, the SME have to target the market so
that they can easily expand their business (Weerakoon., 2017). In case of Warburton Building
Services they are involved in this business for a long time and it is the result of the creativity and
the innovation of their CEO that thy were able to think of expanding globally.
There are various threats that the SME will face some of them are:
 Experience – the SME while expanding themselves globally have no prior experience
working in the particular country so they are in a big disadvantage and they are needed to
do various analysis so that they don't lack behind when initially staring their business in
the country in which they expanded.
 Competitions - Warburton Building Services hen expanding to a different country have
to analyse their competitors as their competitors are already having various advantage in
the market. Their competitors are having a large customer base and which will not let

them grow in the international market. Their competitors are having the required
experience and the required knowledge for the operating the business globally.
 Political factors - there are various countries in which there are some rules and
regulation which are acting as an entry barriers for various MNC and SME so it will be a
great problem for Warburton Building Services to overcome this situation.
There is also various opportunity which are waiting for Warburton Building Services.
They have to grab these opportunities and start to climb their ladder of success. Some of the most
crucial opportunities which Warburton Building Services have to lookout is:
 New and innovative product – while entering the new market Warburton Building
Services should come up with new and innovative products so that can easily gain the
market share as people nowadays love to have something new with innovation and
creativity in them.
 Rebates and subsidiary provided by government - Warburton Building Services
should expand their business in those countries in which government provide some
rebates and subsidiary for the SME sector. This will help them in growing their business
in that country more and more.
 E-commerce as a tool for entrepreneurs: This can be seen that entrepreneurship is useful
toll which helps in meeting performance standards and achieving business results.
Entrepreneurs will save a lot of money they need to spend on running a brick & mortar
shop. Instead of operating such a store, an online retailer gives them the option of taking
online orders, accepting payments, shipping items and reaching customers worldwide.
 Developing E-commerce capabilities; this can be seen that there are number of
advantages to business firm of using function related to developing e commerce capacity.
Cost savings is among the greatest benefits of e-commerce to companies that keep sellers
involved in online sales. In order to retain their physical shop, many vendors have to
charge a lot. This can be used by Warburton Building Services in order to achieve its
business objectives and perform task in effective way.
These are some threats and opportunities which can be use by business firm in order to
implement its function and manage roles in effective way. Thera are number of business function
which are performed according to it. This is also helpful in meeting needs of global level by

performing task in effective way. Some of these are E-commerce as a tool for entrepreneurs and
small businesses to go global, including websites with e-commerce capabilities.
TASK 2
Determine and analyse the advantages of international trading blocs and agreements.
The government of various countries are putting trade barriers so as to safe guard the
interest of their domestic traders. So Warburton Building Services have to look out for these
barriers. Government put these barriers as trading bloc and trading agreement. Trading bloc are a
sort of intergovernmental trade agreement in which the government reduces the trade barriers so
that interstate and inter country trade are possible. This will be big help for the Warburton
Building Services as this will help them in many ways like low cost and competitive advantage.
Warburton Building Services while expanding they should look for the countries with
international trading bloc and agreements as this will help them in purchasing the raw material
and other resources at a lower cost which will initially let them have competitive advantage over
their competitors.
Types of trade blocs and regional trade agreements and Role of these in facilitating SME
trade
Foreign Direct investment
This is useful form function in order to attract investment form the firm where it want to
perform its business activates and manage roles of employees in order to meet it business
objectives. This can be seen that FDI act as impacted function for business firm where it can task
effective decisions and perform task in better way. This allow business firm to perform its task in
forcing nation by using their investment as a main source of working.
Effect of commercial activities:
Global trade agreements and trading blocks are helpful in the growth of small and
medium-sized enterprises, as they allow companies to compete in the export and import of
various goods without barriers to their foreign market.
Development of SME:
Global trade agreements and trading blocks are beneficial for the growth of small and
medium-sized businesses, as they enable firms to export and import various goods without

barriers to their market at international level. This is benefited for firm in order to expand it
business a perform task according to it.
Trade blocks agreements: Bi-lateral trade arrangements among countries for the smooth
operation of trading activities are known as Trade blocks agreements. For example, the EU now
has 30 different foreign trade deals in place where small and medium-sized companies do not
have to pay an immense amount of business traffic and export fees. But at the other hand, a few
of the decline in tariff and non-tariff free markets controls the liberalization of trade between the
two nations in goods and services. This act as a regulations and guidelines on capital inflows and
management of trade policy for the free movement of capital and labour that are included in
agreements.
With the help of trade bloc Warburton Building Service can take the advantage of
improved market efficiency as with this there is an increase in competition and with the removal
of tariff, this will act as a price floor and this will allow an increase in consumption as and this
will increase their efficiency (Reza, Studart. and Ramos, 2020). With the help of trade blocs
Warburton Building Services can easily import goods which can sometimes give them low cost
them importing in comparison to the locally produced goods. With this they will reduce their
cost of raw material.
Explain the various tariff and non-tariff barriers that exist in the international trading
environment.
There are various tariff and non-tariff barriers in the international trading environment so
as to see what all goods are being imported and exported. While so companies think of
importing the goods for getting cheap prices but for them some countries are putting various
types of taxes so that it can be beneficial for the company. Non-tariff barriers are a way through
which government tries to restrict the trades (R.Ratten and Tajeddini, 2018) These are the
legislative tax which the government imposes on trades. Some countries use this frequently so as
to restrict the trade for some political or economic strategy. Warburton Building Service while
expanding themselves have to look out for these trade as these trades are the legislative trades
(Mohammed, S., Mangai, R. A. and Jayashree). Tariff barriers are the taxes that are levied on the
importing of the goods. The tariff are levied so as to increase the prices of the product. Some of
the major tariff and no tariff barriers which Warburton Building Service have to lookout are:

 Export and import duty – These are a type of tariff barriers. These are the taxes that are
imposed by the government on the export and import of the goods. Although in so
countries then export duty aren't too great extent for some products but are for various
sectors like agricultural product and minerals. Import duties are the most common and
important types to taxes that are imposed by various countries in order to safe guard the
trades. In some countries the import duty is very high for example Asian countries like
India, Nepal etc. so Warburton Building Service have to look out for these countries and
they have to understand the nature of working in this countries.
 License – these are the most common type of non-tariff barriers through which the
government regulates the import of some products (Konara and Ganotakis, 2020). With
the help of license government want to allow only few companies to import or export
specific goods for a specific period of time. Though Warburton Building Service are not
importing or exporting many goods but thy have to get license for the working
internationally.
These are some factors which have to be use by business firm in order to perform task
in effective way an achieving business objectives. Under this, all factors have to be
consider by business firm in order to meet objectives and perform task in effective way. This
helps in meeting performance standards and achieving business results.

TASK 3
Determine the advantages and disadvantages of importing and exporting and how to secure a
deal
The rationale for importing and exporting for SMEs
There are number of rationales which can be use by business firm in order to perform business in
effective way. Some of these are discussed below:
 Increase revenue and earnings total.
 Increase the reach of organization to make it more domestically successful.
 Take advantage of comparatively reduced commuting expenses.
 Take benefit, due to new trade negotiations, of the continuing decline of trade barriers.

The considerations when importing and exporting
There are number of consideration which are related to importing and exporting which
can be use by business firm in order to meet needs and perform task in effective way. These can
be seen by use of business function and are important to be meet. All these considerations are
including in advantages and disadvantages. These are discussed below:
1. Advantages of exporting
 through exporting of goods Warburton Building Service can easily expand their market
and can join various market this will help them to overcome the dependency of any one
market. Through this they are going to export more and more products and thy can
increase their reach in the market.
 When exporting their product, they have to produce more and more through this they can
have the benefit of economies of scale (Ivashchenko and et. al., 2019). Warburton
Building Service when exporting their plumbing, heating and electrical service can have
the benefit of the low per unit cost and through this thy can easily expand their business.
2. disadvantages of exporting
 When exporting a lot of companies lose their focus on their home market, this will lead
them in having variety of issues like the issue to poor management and the issue of loss
of customers. Warburton Building Service have to focus both on the outer market as well
as the inner market because if they are neglecting their base market then there ate chances
of them losing their customers as well as their market share in their home market
(Holzmayer and Schmidt, 2020).
 Warburton Building Service while exporting their goods and services have to analyse the
customer in the international market as in their home market they know the need and the
reason of their customers and in the outer market their will be different customers with
different reasons to buy the product.
Advantages and disadvantages of importing
1. Advantages of importing
 the major reason why the companies do import the goods are because of the high profit
margin. When importing the goods or services the taxes may be high in some countries

but the material cost is very less and through this the company will be able to buy the
products are cheaper rates and sell them in high profit.
 When importing products from abroad the quality of the product also increases this is
also a main factor through which the company Increase their sales and profit when
importing Warburton Building Service have look from those countries which is a native
place for this as this will help them in enhance the quality of their product and services.
2. disadvantages of importing
 when companies import their goods and product it will come as a big hit for the local
producer as with the imported goods the quality of te product increase and only few
people will buy the products from local producer (Götz and Jankowska, 2018). So
Warburton Building Service also have to think about these local producers.
 When company imports their raw material from outside it will directly or indirectly will
harm the currency and the economy of the company. To overcome this the government
will ultimately increase the tax so that the import can be restricted and the currency will
not have to suffer. Warburton Building Service will have to look I this matter before
exporting so that they don't harm the currency and the economy of the country.
Securing an import or export deal
Secure the deal – For securing the deal the Warburton Building Service have to do various
analysis like which company do they choose, they have to choose a well-established brand so
that they will get an already established market share and they also have to select the company
who is having high equity (Flinn, 2016). After the selection of the required company Warburton
Building Service have to think of various ways of securing the deal some to most common ways
are by joint ventures and by acquiring the brand. Through this Warburton Building Service will
offer the company high investment as Warburton Building Service is an already established
brand and when expanding globally they are willing to do high investment and through this they
will also offer global recognition to the other brand this will be helpful for both the brands. When
a global brand is investing in a local brand it will increase the market share of the local brand,
thus helping in increasing the sales.
Explain the differences between merchandise and service imports and exports.
Merchandise importing and exporting.

There are various product and service which can be imported and exported. These can be
classified as merchandise and services. Merchandise exports are those products which are
tangible in nature and are available for exporting quality. In context with Warburton Building
Service the merchandise export products are their pipes and their heating coil. Merchandise
import are those products which are tangible in nature and are of importing Quality. In context
with Warburton Building Service they can import their raw materials which are required for their
working. whereas the service imports are the intangible assets which can be imported. In context
with Warburton Building Service their service import are the various services that they require
when expanding themselves globally.
Service importing and exporting.
Service export are those intangible assets which are having the feature to export them to
different countries. In reference with Warburton Building Service the services that they can
provide to different countries are of service export. When expanding globally many countries
offer their goods to the international foreign consumer market so that they can easily expand
(Dwyer, and Vongvisouk, 2019). While merchandising the product, Warburton Building Service
have to take license for their products as they will have many restrictions. The merchandise or
the tangible product are the one which are having various types of tariff and non-tariff imposed
on them, this is all because the government want to restrict the entry of certain goods which can
harm the environment. Warburton Building Service have to take license for their product like for
pipes, coils and etc. For the service export and import they don't have any special restriction and
there is some area in which they there are a few restrictions which they have to be care full.
Warburton Building Service are providing their services in terms of plumbing, heating and
engineering to other countries ad using their resources for the production this is exporting and
importing of the services. Government imposes heavy tariff so that they can increase the
production and help the local producers. Through imposing tariff in the merchandise and service
export government want to help the local vendors and improve the economy of the country.
TASK 4
Evaluate the various methods in which SMEs can tap into international markets.
In recent years the small and medium enterprise all over the world have grown so much,
this was only possible with determination and effective and efficient management of their

resources. Warburton Building Service also thinking of expanding themselves to the
international market (Colpan and Cuervo-Cazurra, 2018) They have to make use of various
methods so that they can increase their reach globally. Some of the most common method s for
Warburton Building Service to expand is through –
 Joint venture: It is regarded as a method in which a business entity is formed by two or
more parties or companies and is typically defined by shared risk, ownership, shared
return and shared governance. With relation to They will carry out joint ventures through
numerous banks in separate locations or nations. That's because they're able to run their
company at international level at multiple locations across it, helping to improve
consumer shares and profitability ratio.
 Licensing: This is known as a contractual agreement in which one corporation grants
another company authorization to produce its services or goods for a specific payment. It
is a simpler and more efficient way to grow business by selling trademarks, designs,
patents, copy rights, and so on. This method can be use by chosen business firm where it
can deal with business market and will include minimum risk.
 Export directly to international customers: In comparison to this approach, the
organization would make online or telephone bookings of goods and services, then
provide direct offers to foreign customers accordingly. With regard to the selected
organization, they will create an online marketplace where national and foreign clients
can request final services according to their specifications.
 Technology – The most common way to expand is with the help of digitalisation the
SME when digitalize themselves they enter in a new phase of technology. Warburton
Building Service have already created their website so that any company while investing
in Warburton Building Service can easily know what business are they doing, through the
use of technology Warburton Building Service will have no problem in expanding
themselves as lot of their customers will love to appoint for their services online and they
will also love to do the payment online.
 Proper planning and strategy – With the help of proper planning the Warburton
Building Service can easily increase their customer base in the country in which they
have to expand. When expanding a company have to do all the analytical work so as to
increase their efficiency in the country (Chiu. and et. al., 2019). They have to do research

about the likes and dislike of the people and they als9o have to watch for the various rule
and regulation which are imposed by the government. With the help of proper planning
and strategy formulation they can expand themselves globally.
 Pilot marketing- many big companies while expanding themselves forget pilot
marketing and without that they weren't able to success. So Warburton Building Service
while expanding themselves have to careful do the pilot market. Pilot marketing means
that company should start with the low market segment and after some time reach the
high m,market segment (Charpin, Powell and Roth, 2020). This is the correct way to do.
Some SME while expanding themselves start with toe market which are high in market
segment and the consequences of that was that they all were thrown out of the
competition.
 Better team management- through better team management the Warburton Building
Service can easily motivate their employee and can raise their potential to the fullest.
This will help Warburton Building Service to increase the efficiency and effectiveness in
their working, which will ultimately help them in increasing their profit and their
customer base.
 Product development - Warburton Building Service have to develop their product for
the global market as their competitors are all already having their existing market share
and to gain more customer and market share Warburton Building Service have to launch
their product with innovation and creativity. They have to do some analysis so they can
develop a product according to the need of the global customer.
Compare and contrast the various ways SMEs can tap into international markets, assessing the
pros and cons of each method.
As discussed above there are few ways through which Warburton Building Service can
tap into international market. These methods are technological advancement, proper planning
and strategy development,pilot marketing, better team management and product development.
All these methods are inter connected to each other. All the method are important for Warburton
Building Service to grow in the international market. All these methods assist each other in
various ways like it is important for the analysing method will help the company understand the
needs and preference of the customer.
Advantages:

 The analysing method will also help Warburton Building Service know the market
condition over there and it will also help them in analysing the government over there
and the the various types of tariff and various types of subsidiaries that the government is
giving (Bhatia and et. al., 2019). Through knowing the market in a better way it will help
Warburton Building Service to build a proper plan through which they will be able to do
the strategic formulations.
 There is various benefit of proper planning. With proper planning Warburton Building
Service overcome all their threats and it will also help them in turn their weakness into
their strength. Proper planning will also help in strategy formulation which will
ultimately result in mapping risk and take counter measures for that (Andersen, and et al,
2019).
 This strategy formulation will help them in winning the war even before they are in it.
For having proper plan Warburton Building Service needs to have good management
team. With proper management team, Warburton Building Service can easily do the
analysing process and can develop a plan according to it.
 Through proper planning, strategy formulation and an effective and efficient team
Warburton Building Service can easily develop their product with innovation and
creativity this will help them in gaining the competitive advantage and increase their
market share in the international market. For the success of good and innovative product
(Abraham, Cortina and Schmukler, 2019). It is necessary for the company to be
technologically advanced so as to develop the innovative product and to dote marketing.
In the fast forwarding world, it is necessary for the SME to be technologically advanced
so as to be there in the market.
Disadvantages
 All the above method has their own cons like for having a good management team
Warburton Building Service have to pay more price for this and for having a good
technology and proper planning Warburton Building Service have to educate their
employees well so that they can do proper planning and that they can be familiar with the
new technologies.

 For developing a good product, they have to spent million in research and development
so that they can do the proper research and can launch their new product (Cerutti and
Obstfeld, 2018).
CONCLUSION
From the above report it is concluded that SME like Warburton Building Service have to
face so many problems when they are trying to expand their market globally. They have to face
various problems like the problems of the trade restriction which are there in various countries.
Although there are trade restriction but there also are some benefits that are provided to the SME
like the benefit of tax rebate and the benefit of subsidiaries which the government give to the
SME, all this is to increase their engagement in that sector. Trade barriers are also put on by the
government so that they can limit the no. of merchandise and the service that are to be imported
and exported. Through this they can help in increasing the value of the currency and this will
also help in boosting the economy. It is also concluding about the various method through which
Warburton Building Service can expand their business globally all these methods are inter
related to each other and all of them are having their own pros and cons.

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