SME Business Profile Report: Mind Champs Preschool Analysis

This report presents an analysis of the SME business profile of Mind Champs Preschool in Singapore. It details the preschool's operations, curriculum, location, and facilities, highlighting its focus on early childhood education and development. The report further explores the application of theoretical models, specifically SMART goals and job characteristics theory, to enhance the preschool's operational strategies and achieve its business objectives. The analysis covers the implementation of SMART goals in the planning process and the application of job design principles based on the job characteristics theory to foster employee motivation and organizational success. The report concludes by emphasizing the significance of these frameworks for SMEs in achieving competitive advantages and business recognition.

SME BUSINESS PROFILE
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Table of content
Assessment 1: SME business profile...............................................................................................3
Assessment 2...................................................................................................................................5
Setting SMART goals in planning process......................................................................................6
Job design using Job characteristics theory.....................................................................................9
Reference list.................................................................................................................................12
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Assessment 1: SME business profile
SME business profile
Mind Champs Preschool offers a good atmosphere where enrichment and learning
programs can be conducted for students ranging from 1 year and 8 months to 6 years of age. The
school aims to develop and mentor children socially, physically, spiritually and intellectually to
enable them to prepare for future obstacles (Snyder, 2014). The small class sizes enable every
child to achieve success. The school’s curriculum puts an emphasis on Child Psychology,
Theatre, and Neuroscience. The curriculum offers a wide range of activities that will facilitate
the transitioning of the children from pre-school to primary school.
Type of business: Learning institution
MindChamps Preschool is a learning institution that provides a serene environment that
encourages and motivates the development of children in the key areas of intellectual, social,
spiritual, and emotionally. These skills are imparted through daily activities and the S.M.I.L.E.S.
Environment which offer security and engagement (Snyder, 2014).The students are encouraged
to develop independent thinking through teacher-assisted and individual activities. Moreover, the
serene learning environment and well-structured classrooms foster the learning abilities of the
children and enhance creativity.
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Core services
The school offers a curriculum that will prepare the children for primary school. The
S.M.I.L.E.S. Environment offers security and engagement to the child while at the same time
nurturing their exploration capabilities. Further, the environment prepares the child’s brain for
future anticipations and optimal growth (Caswell,Chiem& Bell, 2010). Another important
component of the school’s curriculum is conducted at the children’s unique gym, Neuro-Mooves.
The gym enhances the development of balance, coordination, motor skills, right brain
connectivity, and left brain connectivity. The Narrative Intelligence session ensures the children
are successful in their reading activities(Snyder, 2014). Moreover, the session makes the children
gain an appreciation and love of books, and also develop the culture of metaphor and story
understanding.
Location
MindChamps Singapore Pte Ltd is located at 480 Lorong 6 Toa Payoh, Level 17 HDB
Hub East Wing, Singapore 310480 (Caswell,Chiem& Bell, 2010). The immediate environment
of the preschool is the Changi Business Park. The Business Park offers a conducive working
environment for innovative and forward-looking organizations. The park is home to top
technological companies, as well as financial companies including IBM, Huawei, Credit Suisse
and many others.
Facilities
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Some of the key facilities in the institution include a properly-equipped gym for the
children, a spacious outdoor learning environment, and modern classrooms.
Staff members and position
The school was founded by Mr. David Chiem who also happens to be the Group CEO
and Chairman of MindChamps(Snyder, 2014). Mr. Chiem has several well-trained and talented
teachers who undergo an intensive and compulsory 200 hours training period before they are
recruited. Also, the school has other staff members who support and supplement the learning
activities of the preschool.
Achievements
MindChamps Preschool is an industry leader seeking to positively impact the lives of
children and gains recognition as a leader in the education sector. So far, the school has garnered
both national and industry-wide awards.In 2015, MindChamps Preschool was recognized and
awarded for being Asia’s Top Influential pre-school brand(Snyder, 2014). This was the first time
the school got the award. Brand Alliance determined the school as the winner after conducting
online surveys, analysis of the brand, social listening, and face-to-face surveys.
Assessment 2:
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In order to get business success or to fulfill the targeted goal and objectives, any SME
organization can take effective initiative to adopt some theoretical models as operational
strategy. Those theoretical frameworks can act as a propeller for the organization by which the
management can address the actual business objectives and can design blueprint for operational
purpose accordingly. It can be the best possible way for them to achieve the ultimate business
success and competitive advantages in business arena (Potter, 2017).
Setting SMART goals in planning process:
SMART is considered as mnemonic acronym which can give proper guideline to the
organizational management in setting up of the organizational objectives and goals through
which the organization can achieve business success and recognition in competitive business
arena.
The letters of the word “SMART” usually mean:
Specific: indicate to target specified area for improvement
Measurable: it indicates to quantify the progression of the organization or to evaluate the overall
performance of the organization.
Assignable: it signifies the person who is responsible to carry out any task or more formally it
signifies the responsible organizational authorities
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Realistic: it indicates the state of what kind of results or outcome can be achieved realistically
by utilizing resources optimally.
Time- related: it indicates to the time, when the outcome(s) can be gained.
Mild champs pre schools is a reputed name in the educational sector of the Singapore. The aim
or the foremost objective of this organisation is to offer effective opportunities and fundamental
educations to the children of society so that they can prepare themselves for next-level of
education as well as for future. In order to carry out this activity or to fulfill the organizational
objectives, the management or the higher authorities can take initiative for implementing
SMART goal in their planning process. According to this framework, the organizational
management can easily address the area of improvement and on the basis of that they can set up
effective plan or can bring certain changes in the operational strategies. According to this
approach, the organizational hierarchy can set up time- centric operational strategy so that they
can gain effective and realistic outcome within a proper time framework (Santora & Bozer,
2017). According to this approach, the organization can also set up a targeted objectives or goal
so that the organizational employee can carry out their duties in such an effective manner that the
targeted goal can be easily achieved by the organization. as a whole, it can be interpreted that,
SMART is an effective business tool by which a SME business organisation like Mild Champs
Preschool can easily achieved the targeted objective and goal and at the end can gain huge
productive benefits and reputation in global business arena.
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Figure: SMART goal (How to Set SMART Goals: A Goal-Setting Process to Achieve Your
Dreams. 2017)
Second tool that a SME organization can adopt to get business success or reputation in market
arena is:
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Job design using Job characteristics theory
Job design using Job characteristics theory: it is an important framework by which
organizational management of any small-medium scale industry or organization can make
appropriate blueprint to carry out business activities in effective manner. It is an array of
principles which can enrich the job in the organizational settings. This theoretical framework is
composed of five core objectives or characteristics features which are essential for carrying out
any job in systematic manner in organizational settings. The characteristics features of this
theory are: skill variety, identification of task, significance of the task, autonomy and the
feedback (Wall, Clegg, & Jackson, 2017). These characteristics components are considered as
important criteria for any SMEs as it can provide impact on the work-related outcomes of the
organisation, like: motivation, absenteeism, performance and the organizational turn over.
Mild Champs Preschool is such an industry which can provide positive and productive impact on
the livelihood of the children of the society. Moreover, this organisation gains recognition and
reputation in the educational sector of the society.
Core job characteristics:
Variety in skills: in order to gain or to achieve the ultimate business success, an organisation
always needs skilled and knowledgeable workers who can contribute their effectiveness on the
organizational success. The Mild champs Pre School is now a reputed name in educational sector
of Singapore. This is only possible due to the skilled and diverse workforce of the organization.
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Identification of task: the degree by which jobholder can identify and evaluate their basic
responsibilities and duties so that they can accomplish their task in effective manner with a
visible outcome (Santora & Bozer, 2017). Organization can get effective result and visible
outcome or even can achieve market reputation while its worker tries to get involved in the
organizational activities. The workers or the employees and employers of Mild Champs Pre
School are responsible enough towards their duties and responsibilities so that they can
contribute their effectiveness in organizational activities which in turn can help the educational
organisation in achieving ultimate business success in market arena.
Significance of task: the degree which can provide impact on the livelihood of the individuals
within a society. Business activities or the core objectives of the organisation can either provide
impact on the internal environment of the organization or it can also impact upon the external
environment. In accordance to the case study, the Mild s Champs Pre School is a popular name
in educational sector of Singapore as it can provide positive and productive impact on the
livelihood of the children throughout the society. This school offers effective opportunities and
curriculums that prepare the children for primary schools and moreover, this school authority
also tries to offer basic education which can prepare children for future. This is the significance
of the task which is being carried out by the school authorities.
Autonomy: the degree through which a job holders or worker can get significant freedom,
discretion so that they can plan out or can carry out their basic duties or organizational activities
independently; because, the profitable outcomes of any work depends on the worker’s own effort
and efficacy to large extend (Judge et al.2017). In accordance to the case study, Mild Champ Pre
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School is a reputed name in educational sector of Singapore and it is possible due to high level of
autonomy in organizational workplace.
Feedback: feedback is an important tool for any business organisation by which the
organizational management can get effective information regarding the organizational
operational purposes from the employees; similarly, the employees can get detailed and
actionable feedback from the higher authorities regarding their performance level. While an
employee gets actionable and effective feedback regarding his own skill and efficacy, he may
feel encouraged and motivated for carrying out organizational activities in effective manner. On
the other hand, it can be the best possible way for any organization to meet the organizational
objectives and goals.
So, from this assessment, it can be concluded that both the theories : “SMART” and the “job
characteristic theory” are productive and advantageous enough for any organisation especially
for SMEs organisation. These tools are mainly shed light over the pathway through which an
organisation can make effective plan for achieving the organizational objectives and goal.
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Reference list
How to Set SMART Goals: A Goal-Setting Process to Achieve Your Dreams. (2017). Medium.
Retrieved 11 September 2017, from https://medium.com/@ReigningIt/how-to-set-smart-
goals-a-goal-setting-process-to-achieve-your-dreams-74015310c3dd
Judge, T. A., Weiss, H. M., Kammeyer-Mueller, J. D., & Hulin, C. L. (2017). Job attitudes, job
satisfaction, and job affect: A century of continuity and of change.
Kanfer, R., Frese, M., & Johnson, R. E. (2017). Motivation related to work: A century of
progress. Journal of Applied Psychology, 102(3), 338.
Potter, M. (2017). SMART Goal Setting.
Santora, J. C., & Bozer, G. (2017). Leadership and Planning. In Leadership Today (pp. 401-413).
Springer International Publishing.
Wall, T. D., Clegg, C. W., & Jackson, P. R. (2017). An evaluation of the job characteristics
model. Journal of Occupational and Organizational Psychology, 51(2), 183-196.
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