SME Marketing Plan: Global Strategic Plan for Bolt.now - Lucerne

This report outlines a global strategic marketing plan developed for Bolt.now, a proprietorship offering services in Regtech, Fintech, energy, and e-businesses. The company aims to support startup companies, leveraging social media platforms like Twitter and LinkedIn for outreach. The business model canvas identifies key partners, activities, value propositions, distribution channels (social media, website, WeChat), and customer segments (Fintech and Regtech startups, social media users). Cost structures include office, travel, and web design, with revenue streams from hourly consultation charges. The report includes a SWOT analysis, target segmentation, and references to relevant marketing literature. The plan focuses on enhancing Bolt.now's presence on Singapore and Indonesian conference platforms to attract more clients.

Marketing Plan

Company Profile
• The company Bolt.now is generally a enterprise working for the
proprietorship. The company has offered several kinds of services
in various fields like Regtech, Fintech, energy sector and e-
businesses (Bolt-now.com 2018).
• The company’s vision is to provide the needed help to the various
startup companies. The founder of this company, Bolt has been a
very active person in the social media platforms like the Twitter
and Linkedin.
• He has always used these mediums to approach to the target
audience of the company. He uses tweeter as a very active
medium to show his offers. He has thousands of followers as he is
a very active panelist and a great speaker (Bolt-now.com 2018)

Business Model Canvas
• The key partners are the intermediaries and the independent partners. The key activities
of the company are providing the best solutions for the financing problems.
• They will research and make a thorough analysis of the various products, services
based on technologies.
• The value proposition is the fact that Bolt is considered to be an expert in this field and
he always publishes the various reports found from his research (Muhtaroglu et al.
2013). The various distribution channels for this company are the social media
platforms like twitter, linkedin, their official website, and the WeChat groups.
• The customer segments for this company will be the startup companies in Fintech and
Regtech. The social media users are also their customer segments as well.
• The cost structures depend on the office costs, costs for travelling and web designing
costs. The revenue streams are the consultation charges every hour. The most important
key resource for them is the brand reputation of the company.

SWOT analysis
t
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w
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t
t
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.
T
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a
n
b
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a
b
l
e
r
e
v
e
n
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e
s
.
T
h
e
y
c
a
n
t
a
p
i
n
f
o
r
n
e
w
m
a
r
k
e
t
s
.
T
h
e
a
d
v
e
r
t
i
The
comp
any
will
face
tough
comp
etitio
n
from
other
desti
natio
ns.
There
are
not
enou
gh
empl
oyees
to
supp
ort
their
opera
tions.
There
are
many
brand
s that
can
comp
ete
with
them
in a
stron
g
way.
T
h
r
e
a
t
s

Target Segmentation
D
e
m
o
g
r
a
p
h
ic
The
financi a
l team
of the
compa
ny wi ll
reach to
the
potenti
al target
audienc
e and
the
existim
g target
audienc
e. The
targeted
audienc
e will
be
asked
several
questio
ns
when
they
wil l
enter
the
market
through
the
soci al
media
platfor
ms
(Armstr
ong et
al.
2015).
Be
ha
vi
or
al
se
g
m
en
ta
ti
o
n

References
• Armstrong, G., Kotler, P., Harker, M. and Brennan, R.,
2015. Marketing: an introduction. Pearson Education.
• Bolt-now.com (2018). bolt.now. [online] bolt.now. Available at:
https://bolt-now.com/ [Accessed 25 May 2018].
• Brooks, G., Heffner, A. and Henderson, D., 2014. A SWOT
analysis of competitive knowledge from social media for a small
start-up business. The Review of Business Information Systems
(Online), 18(1), p.23.
• Muhtaroglu, F.C.P., Demir, S., Obali, M. and Girgin, C., 2013,
October. Business model canvas perspective on big data
applications. In Big Data, 2013 IEEE International Conference
on (pp. 32-37). IEEE.