Annotated Bibliography: Social Media Marketing Strategies and Impact

This annotated bibliography explores the multifaceted world of social media marketing, examining its strategies, impact, and evolution through the analysis of four key sources. The bibliography begins by addressing how digital technologies are used to engage with consumers, particularly children, and the need for intervention due to the marketing activities of food companies, highlighting the influence of social media on food consumption habits and the potential for health impacts. The subsequent sources focus on the role of social media in driving business growth by enhancing customer engagement, improving branding, and increasing sales. The bibliography also examines the strategic aspects of social media marketing, emphasizing its importance in delivering quality services and ensuring customer satisfaction. Finally, it delves into debates surrounding the impact of social media marketing on business performance, considering both its positive and negative effects, and discusses whether it is a necessity or a myth for business success. The author provides a comprehensive overview of the evolution and effectiveness of social media as a marketing tool. The bibliography concludes by outlining the reasons for selecting an annotated bibliography for research purposes, such as literature review, information exchange, and the development of critical thinking skills. The provided articles have helped in providing enough evidences and developed research validity to understand the effectiveness of social media as an useful marketing tool.

Running head: ANNOTATED BIBLIOGRAPHY
Annotated Bibliography
(Social media marketing)
Name of student
Name of University
Author note

1ANNOTATED BIBLIOGRAPHY
Source 1: Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but
same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1),
pp.37-45.
According to Kelly et al. (2015), the digital technologies have assisted the food
companies to engage with the young children and made them influenced to make purchases from
the company consistently. The digital promotions and advertising activities managed by the food
companies have not only helped in reaching the young individuals and made them aware of the
new products and services available, but also had demonstrated the need for intervention
considering the various data associated with the obesity reports and documents. The digital
technologies have made the children aware of the food consuming habits and made them realize
the major causes of obesity along with the approaches to be undertaken by them to resolve
obesity issues, furthermore lead a healthy life in the future. The social media channels are
assessed including the social networks and ensuring that the children are protected from any
harmful effects that might be caused due to the marketing activities (Kelly et al. 2015). From the
article, it has been understood that the food marketing tools and techniques have marketed
relevant information associated with the dietary habits of children and created limitations for the
young individuals to the promotional and marketing activities. Kelly et al. (2015) also provided
information and data regarding the ill effects caused due to the consumption of beverages and
snacks and thus marketing proper information and good dietary behaviors should be effective for
making them lead a healthy life.
The article was published in the year 2015 and it has been considered as an effective
source containing information about the food marketing. The source has been quality peer
reviewed while the authors of the article are well knowledgeable and skilled in managing the

2ANNOTATED BIBLIOGRAPHY
marketing activities with the involvement of social media platforms as well. The source is
authenticated and holds enough information that has to be collected and analyzed for drawing
inference to the subject of the topic.
Source 2: Alharbie, A., 2015. Business growth thru social media marketing. International
Journal of Innovation and Applied Studies, 13(4), p.873.
From the article, it can be understood that the author has focused on the social marketing
activities to engage with more customers and ensured business growth and development in the
form of higher revenue generation and gaining competitive advantage in business as well. He
author has placed his opinions regarding the use of social media platforms for enhancing the
level of engagement with the customers and ensure attracting both existing and new customers
towards the company, which can assure the company’s growth and success in terms of higher
profitability. The author prioritizes on how the social media platforms have helped the
companies to manage effective changes, furthermore establish good relationships with them for
facilitating the business growth and development successfully (Alharbie 2015). The major
segments considered here as the major areas of changes include the social news, marketing
activities with lower costs involved, establishing good relationship with the customer, proper
management of branding aspects to improve sales and lower cost marketing. In this article, the
author also presented relevant explanation to the effects that social media marketing has created
on the development business through wider reach to the customers and enhancing the sales
revenue too through management of proper networks too. The publication of the source in the
year 2015 considered peer reviewed journals and the writer of the article showed great
consistency in managing his skills and knowledge to improve the business effectiveness through
social media marketing techniques.

3ANNOTATED BIBLIOGRAPHY
Source 3: Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert
Journal of Marketing, 5(1).
In this article, the author has demonstrated about the strategic social media marketing and
how the various strategies are linked with the management of social media aspects for delivering
the best quality services to people and ensured customer satisfaction. According to Vinerean
(2017), the social media marketing has prioritized on various aspects including the sponsoring,
target market assessment and involvement of social media, administration of client relationships
and managerial decisions made for benefiting the business. The article also include the issues
associated with the social media marketing and even how it could result in attracting lesser
customers and lead to business decline. The social media marketing has not only engaged ore
consumers, but also has established a positive brand image by connecting with the customers and
improving the brand image and influencing consumer behaviors too. From the article, it has been
understood that there are significant differences between the social media and social media
marketing, because the social media platforms mainly involve huge number of people to remain
connected with each other while the SMM has primarily focused on keeping the customers
engage closely with the brand. Due to this, their buying behaviors are influenced and the
company could generate more revenue in business as well. The article was published in 2017 in
Expert Journal of Marketing and it has been peer reviewed, due to which, the information
contained in it are authenticated and reliable to draw relevant conclusions in the end (Vinerean
2017). The purpose of the article was to determine the strategic scopes and opportunities,
furthermore keep customers involved through social media marketing and ensure that the
company could advertise and market its products and services effective to draw in more clients
and raise the profit level too through word of mouth promotions.

4ANNOTATED BIBLIOGRAPHY
Source 4: Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a
Necessity. Journal of Applied Business & Economics, 16(5).
In this article, the author provided debates considering the impact that social media
marketing has caused on the business performance. It has often been questioned whether it is a
myth or a necessity for business to improve its marketing abilities. There have been questions
regarding the ability of social media marketing and its impact that may not be favorable in terms
of revenue generated and competitive advantage gained considering the use of inappropriate
advertising and promotional techniques through the use of social media platforms. Whiting and
Deshpande (2014) provide relevant explanation about how the social media marketing strategies
have helped in drawing more clients while on the other hand, it also stated about the issues
associated with it and how it can result in business decline. The main purpose of using this article
is that most of the people nowadays remain online on the social networks and so it is a reliable
approach considered by the business organizations to attract more customers and gain high level
of profit in business. There are debates that showed that negative comments and feedbacks
posted on social networks could also deteriorate the brand image and could often lead to lack o
sales and revenue generation too (Whiting and Deshpande 2014). The article was published in
2014 and it demonstrated about the positive and negative effects of social media marketing on
the business success. The article is peer reviewed and thus the information and data present in it
are authenticated, which can be helpful for understanding the effectiveness of social media as an
useful marketing tool.
Reasons for selecting annotated bibliography

5ANNOTATED BIBLIOGRAPHY
There are various reasons for which, the annotated bibliography has been chosen while
conducting the research such as for understanding the literature concerned with the strengthening
or focusing more on the problem of the research. It is also done for conducting a proper review
of the literature, furthermore share and exchange various sources of information among the
individuals to gain a proper understanding on the research topic. The consideration of annotated
bibliography has also assisted the researcher to conduct a large sized research project and
evaluate the various findings and issues relevant to the research topic. This would be beneficial
for developing own point of view and contribute to the management of proper literature,
furthermore encourage critical thinking and analyze the various contents of the research through
assessment of ideas and opinions. The various sources used in this project have helped in
providing enough evidences and developed research validity. This has also provided relevant
scopes and opportunities to study the problem in details and assist in continuing the professional
conversations considering the availability of background information and data required to
conduct the research effectively. In this report, the four articles have been analyzed to draw
relevant explanation about how the social media marketing has enhanced the business copes and
strengthened the ability of business to gain success in terms of growth, higher profitability and
competitive advantage in business as well. There are debates made to oppose the impact of social
media marketing activities and thus both the positives and negatives of the marketing activities
involving the social media have been included here to draw a god conclusion in the end.

6ANNOTATED BIBLIOGRAPHY
References
Alharbie, A., 2015. Business growth thru social media marketing. International Journal of
Innovation and Applied Studies, 13(4), p.873.
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks:
food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of
Marketing, 5(1).
Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a Necessity. Journal
of Applied Business & Economics, 16(5).