Social Media Marketing Strategies: A Comprehensive Business Report

This report provides a comprehensive overview of social media marketing (SMM), covering best practices, planning cycles, strategies, and rules of engagement. It emphasizes the importance of connecting with customers, setting clear goals, and defining effective strategies such as content marketing and the use of chatbots. The report also highlights the significance of targeting branded posts using hashtags and adhering to rules of engagement, such as providing prompt responses and sharing authentic content. The conclusion underscores SMM as a vital tool for businesses to enhance customer awareness and satisfaction. Desklib offers this report as part of its extensive collection of study resources.

Business digital media

Business digital media
Table of Contents
Introduction......................................................................................................................................1
Best practices of SMM (Social media marketing)...........................................................................1
SMM planning cycle........................................................................................................................1
SMM strategies................................................................................................................................2
 Content marketing strategy...................................................................................................2
 Use of Chat-bots...................................................................................................................2
Targeting branded posts...................................................................................................................2
Rules of Engagement for SMM.......................................................................................................2
Conclusion.......................................................................................................................................3
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Business digital media
Introduction
In this paper, the discussion will be made on the concept of social media marketing.
There are different topics that will be considered in this paper such as best practices for SMM,
planning cycle, strategies, targeted branded posts and also rules of engagement for SMM. Social
media marketing is related to the use of the social media platforms and websites to promote the
services and products. In the present era, social media marketing is one of the popular concepts
for both researchers and practitioners.
Best practices of SMM (Social media marketing)
One of the best practices of SMM is that it helps the company to link with their
customers. Social media marketing helps the companies to connect with their target customers in
less time and also boost the awareness among them for their products and services. With the help
of SMM it would be easy for the companies to solve their queries on time. In the present era,
majority of the customers use social media platform, so with this source the companies have the
chance to build trust (Chang, Yu & Lu, 2015).
SMM planning cycle
There are various stages that are link with SMM planning cycle. The stages are:
 Listening: In this step, the focus is given on what audience is saying for the
organization.
 Setting goals: It consists of the evaluation that helps in determining the strength,
weakness, opportunities and threats of organization in the competitive market.
 Defining strategies: On this stage, the company set the strategies on the basis of
the data collected and tries to reach their marketing goals.
 Search for the target audience or market: The needs, preferences and location of
the target audience are considered.
 Setting tools: The tools are considered to track the brand mentions ad also these
are for search engine optimization such as for Google keywords.
 Choosing platforms or channels: In this stage, the best social site is selected such
as Facebook, Twitter or Insta-gram.
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Business digital media
 Implementing: The goals and strategies are implemented on the social media
channels.
 Monitoring: It is method of tracking and evaluating the initiative of the social
media marketing.
 Tuning: It is the continuous process of adjusting the lamented of the SMM plan
and also helps to boost the success ratio (Dwivedi, Kapoor & Chen, 2015).
SMM strategies Content marketing strategy
This is one of the strategies that should be considered as it can be said that quality of
content posted on social sites helps to attract the attention of the customers. The high quality
SEO content should be used so that right customers can be attracted at right time. The relevant
hash-tag strategy should be used in the content used for SMM (Stephen, 2016). Use of Chat-bots
It is a digital tool that assists to communicate with the customers and also solve their
issues in an easier manner. It is a platform through which customers can interact with the
companies and also it boost the satisfaction level towards the services or products offered in the
market (Tuten & Solomon, 2017). So, organizations should consider Chat-Bots strategy at the
time of managing SMM.
Targeting branded posts
In relation to SMM, it is important for the companies to use the hash-tag method as it
helps to target the branded posts easily. If the hash tags are used then posts can also be searched
by the customers in an easier manner. If the branded posts are targeted then it would help to save
the time of customers as well as of the organizations. Therefore, it can be stated that targeting
branded posts option should be considered by the companies so that customers can have proper
knowledge about the operational functions (Ashley & Tuten, 2015).
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Rules of Engagement for SMM
There are various rules that are concerned with SMM. The first rule is related to
searching the good content as it is considered as the heart of the social media campaigns. It is
important to use the content which is good and authentic as it assists to grab the attention of the
customers. The next rule is to listen to the customers by solving their queries and giving prompt
response through liking and re-tweeting. These are the basic rules that should be considered by
the companies in the present business world (Felix, Rauschnabel & Hinsch, 2017).
Conclusion
It can be concluded that SMM is considered as one of the popular concepts that are
considered by the companies. It is the online medium through which it is easier for the
companies to boost the awareness of the customers so it is necessary to focus on some factors
such as good content, prompt responses so that satisfaction level of the customers can be
maximized.
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References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
15-27.
Chang, Y. T., Yu, H., & Lu, H. P. (2015). Persuasive messages, popularity cohesion, and
message diffusion in social media marketing. Journal of Business Research, 68(4), 777-782.
Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and advertising. The
Marketing Review, 15(3), 289-309.
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media
marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer
behavior. Current Opinion in Psychology, 10, 17-21.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
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