This report critically examines the Australian National Quit Now smoking cessation campaign, a health promotion program supported by the government. The report provides a comprehensive overview of the campaign's background, objectives, and implementation, including the involvement of Cultural and Linguistically Diverse (CALD) groups. It delves into the legislative and policy processes that shaped the campaign, highlighting changes over time and the reasons behind them. The analysis evaluates the program's success, challenges, benefits, and limitations, as well as the barriers encountered and the effectiveness of various strategies. The report also explores lessons learned, future directions, and the impact on smoking rates and public health outcomes, concluding with recommendations for enhancing the campaign's effectiveness in regulating smoking rates in Australia. The report also discusses the benefits of quitting smoking, including reduced risks of heart disease and lung cancer, and examines the challenges faced by smokers and the effectiveness of the campaign's advertisements. The report also highlights the importance of increasing cessation advertising programs and the need to increase the price of tobacco to regulate smoking rates in Australia.