Encouraging Young Adults to Quit Smoking: A Nudge Campaign

This presentation outlines a nudge campaign aimed at encouraging young adults (16-25) in Derby, UK, to quit smoking. The campaign focuses on the use of counseling and smoking therapy to improve the quality of life for this demographic. The presentation sets specific, measurable, achievable, realistic, and timely (SMART) objectives, including reducing the number of smokers within six months. It details motivators such as social factors, celebrity influence, and peer pressure. The campaign proposes group behavioral therapy sessions and utilizes posters and flyers to reach the target audience. The resources required, including costs and timelines, are provided. The presentation also explains the use of cognitive behavioral therapy, particularly aversion therapy, to help individuals quit smoking. Success will be measured by comparing smoking rates and tracking participation in health care campaigns. Justification for the proposal is provided, emphasizing the campaign's potential to raise awareness of the harmful effects of smoking and the effectiveness of cognitive behavioral therapy.

WELCOME TO MY
PRESENTATION

TO COUNSELLING AND SMOKING THERAPY FOR
PATIENT TO ENCOURAGE YOUNGER AGE
PEOPLE TO QUIT SMOKING IN ORDER TO
IMPROVE QUALITY OF LIFE
NUDGE CAMPAIGN

AIMS
Aim: To encourage young age (16-25) people
with use of counselling and smoking therapy to
quit smoking in the UK (Derby)
• Overall outcome: Nudge campaign is selected
for promoting awareness among younger age
people related to side effect of smoking and its
impact on quality of life. with the counselling
and smoking therapy younger age people can
quit smoking

OBJECTIVES
Specific: To reduce number of smoker within 6 months
Measurable: To ensure that young people started avoiding smoking within a month
Achievable: To reduce access to smoking products to minors
Realistic: To increase awareness on the harmful effects of smoking on health within a month
Timely: To assess reduction in number of smokers within 6 months

HOW TO ACHIEVE GOAL
A quality of life is the standard of health, comfort, happiness experiences by an individual or group.
To achieve the goals on time it is essential to target young group people through campaign and
encourage them to quit smoking. For this, information related to the negative impact of smoking on
health and life will be provided. Different motivational factor and way they can easily quit smoking
will be provided so that my goal of nudge campaign can be achieved on time

MOTIVATORS
IMPACTING
TARGET GROUP
Social factors motivate younger age people
such as seemingly attractive nature of
celebrities, professional athletes who
smokes. Further advertisement of smoking
and peer pressure encourage them to
smoke. Parents who smoke in front of
children is one of the factor make them
addicted to nicotine.
Parents smoking
Peer pressure

Proposal for changing belief and behavior of
smoking group
In order to change behavior, attitude and belief of smoking
group. Younger age people can be directed toward the
healthy life. Along with this they should be shown
importance of family and their life which can encourage
them to quit smoking.

COUNSELLING SESSIONS TIME AND
TARGET GROUP
DATE
28 JANUARY 2018
NO. OF SESSION
6 IN 3 MONTHS
TARGET GROUP
YOUNGER AGE
PEOPLE (16-25)

COUNSELLING SESSIONS:
COUNSELLING
SESSIONS
Group behavioural therapy makes use
of the group dynamic to change the way
in which you behave. having therapy in
this way gives you the support of a
group who have similar concerns to you.
NO. OF PATIENTS
25 patients will be there in group
behavioral therapy
Way to accomplish: for accomplishing
this goal posters will be put at the derby
campus back of the doors in toilets, it
will be stick on doors of class rooms and
in university campus poster will be
distributed to students in order to target
large number of younger age people.
RESOURCES
Resources Cost time
Printing
poster
£220 5 days
Staff
member
of NHS
20& 1 week
Patients £7.21 each 1 week
Helper £5 each 1 week
TIS
Banner
£36.06 5 days
Other
resources
50& 1 week

COGNITIVE BEHAVIORAL THEORY FOR
QUITTING SMOKING
• Aversion therapy: Cigarette aversion can be
achieved by highlighting all your negative
associations to smoking (Kropff, Petersilka
And Schneider,2016). it may be helpful to
construct a chart that links the number of
cigarettes you smoke with the unpleasant
feelings and poor mood you felt when you
smoked that many cigarettes.
MEASURING SUCCESS
• By comparing a smoking rate before and
after conducting the campaign. it helps in
measuring that nudge campaign is successful
or not.
• By counting people who participate in health
care campaign as it give idea of the success
of the plan
• By seeing how many people are ready to quit
smoking with the help of the nudge campaign
and programs

JUSTIFICATION
The present proposal will meet the objective as
because it will help in making aware people related to
side effects of smoking on their health and quality of
life. along with this, NHS staff came to know about
the reason that restrict people to quit smoking so that
they can work on it. It is justified that cognitive
behavioral theory help in bringing change in
behavior of people who smokes. It provides a great
flexibility in treatment of target and intervention.

REFERENCES
• Stead, L.F., Carroll, A.J. and Lancaster, T., 2012. Group behaviour therapy programmes for
smoking cessation. The cochrane library.
• Kropff, B., Petersilka, G. And Schneider, G., 2016. Success of a smoking cessation programme in
smoking behaviour of chronic periodontitis patients and identification of predictors of motivation
for smoking cessation–a pilot study. International journal of dental hygiene. 14(3). pp.168-177.
• GabrielI, J. D., Ghosh, S. S. And Whitfield-gabrieli, S., 2015. Prediction as a humanitarian and
pragmatic contribution from human cognitive neuroscience. Neuron. 85(1). pp.11-26.