This report provides a comprehensive overview of smoking's impact on health and wellbeing, with a specific focus on the UK context. It begins by defining smoking and highlighting its prevalence as a health priority, citing relevant statistics on smoking-related hospital admissions and deaths. The report then delves into the health complications associated with smoking, including lung cancer, cardiovascular diseases, and the effects of passive smoking across different age groups. It explores the impact of smoking on various generations, from children and young adults to older adults. Furthermore, the report examines government initiatives, such as the 5-year Tobacco Control Plan, and individual attempts, such as the use of e-cigarettes, to reduce smoking rates. It concludes with a recommendation for utilizing digital media campaigns to promote smoking prevention and awareness, aligning with the Ottawa Charter for Health Promotion. The report emphasizes the need for coordinated efforts from various sectors to address smoking-related health threats.