Introduction to Marketing: Smucker's 4Ps Analysis Report

This report provides an analysis of J.M. Smucker's marketing strategy, focusing on the four elements of the marketing mix: product, price, place, and promotion. The report begins with a brief introduction to J.M. Smucker's, detailing its history and product offerings. It then delves into each of the 4Ps, examining Smucker's product quality and variety, its pricing strategies including price penetration, its distribution channels, and its promotional activities, including unique selling propositions and various advertising methods. The report highlights how Smucker's utilizes these elements to maintain a competitive edge in the market, emphasizing the importance of adapting to consumer needs and market trends. The conclusion summarizes the effectiveness of Smucker's marketing mix in achieving its business objectives.

Running Head: Introduction to Marketing 1
Introduction to Marketing
Student Name

Running Head: Introduction to Marketing
Contents
Introduction.................................................................................................................................................3
Four P’s of J.M. Smuckers..........................................................................................................................3
Product:...................................................................................................................................................3
Pricing:....................................................................................................................................................4
Place:.......................................................................................................................................................4
Promotion:...............................................................................................................................................4
Conclusion...................................................................................................................................................4
References...................................................................................................................................................5

Running Head: Introduction to Marketing
Introduction
The company J.M. Smucker’s was started in the year 1897 by Jerome Monroe Smucker.
J.M Smucker’s is a manufacturer of numerous products such as, jams, jellies, toppings, butter
and many other products. The company headquarters are situated at Orrville, Ohio, U.S. In the
year 1959 J.M. Smukcer’s becomes public. Moreover, the company is also recognized from the
Smucker and Smucker’s name (Sharer et al, 2016).
The Smuckers manufactures variety of products and each product is of best quality. For
example the product jam, it is prepared from the crushed fruit and fruit pulp. The demand for jam
is very high and mainly in youngsters due to the reason that it contains delicious taste and also
proteins and vitamins. Moreover, there are different jams made from different fruits such as,
strawberry jam, mango jam, mix fruit jam etc. also the prices of Smuckers’s jam are affordable
(Kennedy et al, 2016).
(Smuckers 2020).

Running Head: Introduction to Marketing
Four P’s of J.M. Smuckers
Product:
The J M Smucker produces bunch of products with the best quality. Their products are
made as per the needs of customers and according to their satisfaction level. The jam is prepared
with hygienic materials and fresh fruits. The jams are stored in glass jars which is quite attractive
and stylish. Moreover, the jam taste very delicious and people residing in U.S. love it, also their
jam contains less sugar as compared from other manufactures (Kennedy et al, 2016).
Pricing:
This marketing mix divides the products as per the customers’ needs. The company
follows the price penetration strategy which aids in lowering the price of jam products from its
competitors. Through this strategy company is able to beat its competitors and is able to win
share based market at low price. The production cost of jam is low therefore; there is effective
price which attracts consumers. The J M Smucker company also focuses on its payment methods
such as, credit cards, debit cards, online transaction etc and also on giving discount, offers and
benefit schemes to attract customers (Datta, Ailawadi, & Van Heerde, 2017).
Place:
It is an important and serious element of marketing mix. This element induces company
to think and plan properly. The company allocates its jam to their existing distributors to
distribute jam directly to its customers. Furthermore, they sell their jam to wholesalers, retailers
who are in contact with shopping malls, big shops and places which are crowded so that people
can easily consume the jam. Even there is also online distribution of jam which is very
affordable and suitable option at present scenario (Schumaker, & Maida, 2018).
Promotion:
Every element has its own effectiveness but promotion is very significant. There are over
and under the line promotional strategies to capture the market and targets. The over and above
line represent options such as, Televisions ads, printing, broadcast etc. and whereas, below the
line states tradeshows, catalogues and mailing. Moreover, J M Smucker Company follows the

Running Head: Introduction to Marketing
unique selling proposition method to sell their jam and also makes customers understand the
requirements and needs of jam product (Sharer et al, 2016).
Conclusion
The entire discussion is summarized in the form that J M Smucker is Manufacturer
Company of different types of products, basically those which are made from food crush or food
smash. They produce organic and fresh food with best quality. Their marketing mix strategy is
amazing which makes them different from its competitors and aids them to give tough
competition in the market.

Running Head: Introduction to Marketing
References
Datta, H., Ailawadi, K. L., & Van Heerde, H. J. (2017). How well does consumer-based brand
equity align with sales-based brand equity and marketing-mix response?. Journal of
Marketing, 81(3), 1-20.
Kennedy, N. D., Bauer, J. R., Barker, M. R., Yoder, J. A., Lewallen, D. M., & Conner Jr, R. L.
(2016). U.S. Patent Application No. 29/537,423.
Schumaker, R. P., & Maida, N. (2018). Analysis of Stock Price Movement Following Financial
News Article Release. Communications of the IIMA, 16(1), 1.
Sharer, E., Jones, C. J., Morris, A., Harpel, A., Miesle, A., & Dixon, J. (2016). Recruiting and
Maintaining Millennial Talent for The JM Smucker Company.
Smuckers. (2020). Products. Retrieved From: https://www.smuckers.com/products.