Business Plan for Smug: Expanding with Eco-Friendly Bamboo Clothes

This project presents a business plan for Smug, a retail company specializing in handmade clothes, focusing on the viability of offering eco-friendly bamboo clothing. It includes an executive summary outlining the company's vision to become an international brand with sustainable products and a mission to stay competitive through high-quality offerings. The plan details objectives, STP (Segmentation, Targeting, Positioning) strategies, and a situational analysis, including strengths, weaknesses, opportunities, and threats. A PESTLE analysis examines political, economic, social, and technological factors. The financial section provides funding options (personal savings and bank loans) and projected financial information, with a conclusion summarizing the plan's role in achieving the company's brand image. References to relevant business planning literature are also included.

Planning for growth

Table of content
 Introduction
 Business Plan
 Conclusion
 References

INTRODUCTION
 Planning for growth helps companies to identify the market which is growing and makes
it easier to build revenues.
 In the same way, the current study will help to determine the gain clear picture from
competitors.
 The chosen firm for this study is Smug who offer personalized design handmade clothes
to their customers.
 It will present the business plan for new offered product.

Business plan
Executive summary
 The current business plan is based upon Smug which is a small company who offer range of clothes
and deal in retail industry. Further the study will provide the viability of a selected products i.e. offer clothes
made up of bamboo which do not cause any negative impact upon environment. Study will provide situation
analysis of the selected product in which model are used. Further, it provide financial detail and monitoring
technique in order to increase the performance of a company.
Vision
 To sustain a brand image of the company at international level by offering eco-friendly product in
market.

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Mission
 To stay ahead in the competition by offering the high quality product to their
customers.
Objectives:
 To offer the clothes (material used i.e. bamboo) in order to meet the demand of customers.
 To increase the sales up to 10% within next 3 years.

STP
• Segmentatio
n
Demographic
characteristic
• Targeting
Differentiated
strategy
• Positioning
Bamboo used
material

Situational Analysis
Strength Weakness
 Smug have a strong presence in market.
 It offer innovative cloth product that help to grab attention of
many customer.
 Quoted firm also uses variety of marketing tools to attract the
customer.
 The research and development department did not focus upon
the specific things.
 The financial performance may affect by fluctuation in
Opportunity Threats
 Offering innovative product will help to increase the business
in different country.
 Company face strong competition in market and this in turn
affect the overall performance.

Pestle analysis
Political factor Due to fluctuation in the political situation of the country, company’s performance got affected. Such that new policies
and fluctuation in the political performance may affect the overall performance
Economic factor Changes in economy of the country will affect the performance of the business. Such that due to inflation, customer did
not spend their amount which in turn affect the overall performance of a business.
Social Factor Changes in the perception of a people will also affect the overall business in negative manner. But comply with the
same will help to lead a business at further level of success. In the same way, Smug is also uses the same by offering
eco-friendly product to their customers.
Technological factor Advance technology will help the business to improve the functioning of a business. Such that by offering new product
and to let people know about the new offerings will help the business to grow at further level of success. This in turn
improve the results.

Continue…
Funding option:
 There are two source of funding available for the company in which Personal
saving and bank loan options will be used by the firm. It is so because the method is good
and flexible in nature which in turn helps to improve the results.
 Moreover, through this source of funding, Smug will lead to increase the sales and tries
to attain the define goals in better manner. Such that through personal saving company
will uses £45 and bank loan £450 that helps to offer new product in market.

Financial Information
Particulars November December January
Sales 256686 265587 289755
A 256686 265587 289755
Raw material 25646 26454 25145
Transportation 840 850 890
Bank loan 560 560 560
B 27046 27864 26595
(A-B) 229640 237723 263160
Financial information (in £)

CONCLUSION
 By summing up above PPT it has been concluded that by using effective business plan,
company determine the viability of a business and this in turn assist to meet the brand
image of a company in better manner

REFERENCES
 McKeever, M., 2016. How to write a business plan. Nolo.
 Türko, E.S., 2016. Business plan vs business model canvas in entrepreneurship trainings,
a comparison of students' perceptions. Asian Social Science. 12(10). pp.55-62.
 Ivanisevic, A. and et.al., 2016. Business plan feedback for cost effective business
processes. Advances in Production Engineering & Management. 11(3). pp.173-182.
 Hopp, C. and Greene, F.J., 2018. In pursuit of time: Business plan sequencing, duration
and intraentrainment effects on new venture viability. Journal of Management
Studies. 55(2). pp.320-351.