Comprehensive Analysis of Snap Inc.'s Management and Organization

This report provides a comprehensive analysis of Snap Inc., a social media and technology company. It begins with an introduction to organizational management, followed by an overview of Snap Inc.'s background, including its founding, products, and market share. The report delves into Snap Inc.'s organizational structure, emphasizing its role in the company's success. It then explores the contingency or situational approach to management, assessing its relevance to Snap Inc. A SWOT analysis is presented, identifying the company's strengths, weaknesses, opportunities, and threats. The report concludes by summarizing key findings and emphasizing the importance of effective management strategies for Snap Inc.'s continued success. References are provided to support the analysis.

Snap Inc.
Management and Organization

MANAGEMENT AND ORGANIZATION 1
Table of Contents
Introduction................................................................................................................................2
Task 1.........................................................................................................................................2
Background of Snap Inc.........................................................................................................2
Organizational Structure of Snap Inc.....................................................................................3
Task 2.........................................................................................................................................4
Contingency or situational Approach.....................................................................................4
Benefits of Contingency Approach....................................................................................5
Drawbacks of Contingency Approach...............................................................................5
Narrative Input Chart Story....................................................................................................5
Task 3.........................................................................................................................................7
SWOT Analysis of Snap Inc..................................................................................................7
The strength of Snap Inc....................................................................................................7
Weaknesses........................................................................................................................8
Opportunities......................................................................................................................8
Threats................................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

MANAGEMENT AND ORGANIZATION 2
Introduction
An organization in its simplest form (and not necessarily a legal entity, e.g., corporation or
LLC) is a person or group of people intentionally organized to accomplish an overall,
common goal or set of goals. – By Carter McNamara (McNamara, 2018).
An entity including several people, like an association or an institution that has a common
objective or goal and is connected to an external environment, is known as Organization
(Groenewegen, Ferguson, Moser and Borgatti, 2017). Managing people, planning, controlling
resources and leading a company in order to achieve the desired goals is the main agenda of
an organization. This report will help in identifying the concept of effectively managing the
organization and the approaches they use to become successful in the market. With the help
of Snap Inc. Company all the approaches and techniques will be explained to give an idea
how an organization becomes successful. The report will be divided into three tasks which
will eventually explain every important aspect of the company.
Task 1
Background of Snap Inc.
Snap Inc. is a social media and technology company of America founded by Bobby Murphy
and Evan Spiegel on 16 September 2011. Headquarter of the company is in Venice,
California. The offering of the company includes Bitmoji, Snapchat, Zenly, and Spectacles
(Sehn, 2018). The company belongs to Social Media and Hardware industry. The company
was formed when Evan Spiegel (CEO) came up with his classmate of Stanford, Bobby
Murphy (co-founder of the app and Chief Technology Officer). Currently, the company is
operated by two founders and five executive officers. In December 2016, the company has

MANAGEMENT AND ORGANIZATION 3
approx. 1859 employees. In its starting stage the company was called as Snapchat Inc. but
after some analysis in 2016, the company was rebranded by the name Snap Inc. such that the
spectacle product can also be included under a single brand. The company function as a
camera company by offering an application camera that supports people to interact with their
friends, family with the help of images and short videos. In 2017, Snap Inc.’s market share
was US$ 824.949 million. The scope and scale of the company show that the whole world
does not use the Snap Inc.'s products yet daily around 100 million people use it, and whereas
there are around 200 million active users. The customers of Snap Inc.’s product are
increasing day by day which reflects that the company still has huge scope to increase and
grow its worldwide users.
Organizational Structure of Snap Inc.
Source [(The official board, 2018)]
A system which is used to explain an organization's hierarchy is known as an organizational
structure. It recognizes every task or job, its operations and where is its reporting in the
company. The organizational structure is created to establish the operations of the

MANAGEMENT AND ORGANIZATION 4
organization and assist in attaining the objectives for future growth (Takahara and Mesarovic,
2012).
The organizational structure of Snap Inc. has played important role in the success of its
strategies. To obtain diversification and growth, the company has made an organizational
culture which is diverse yet inclusive. The reason behind having an organizational structure is
to retain and attract highly skilled and talented individuals, comprising product managers,
designers, and software engineers. They compete in the market for talent by raising a culture
of hard work to produce good products, experiences and permitting employees to contribute
directly to existing and new projects (Matthies and Parvin, 2018).
The talent in the Snap and its team-oriented structure has supported company to become
successful in the market. Every feature of the operations of the company, covering from the
development of the product to its legal and financial obligations is organized with
experienced and skilled officers who take fruitful decisions with the support of their
subordinates.
Task 2
Contingency or situational Approach
In 1970, P.R. Lawrence and J.W. Lorsch developed situational or contingency approach. In
an organization, there are various management problems under various circumstances that
must be handled as situation demands. One best practice of doing a task is only useful when
the things are repetitive but it is not so for the managerial problems (Rahman, 2016).
The situational or contingency approach forces the statement that the work of the managers is
based on a set of situations. This approach not only considers the given situations but also the
impact of the provided solution on the enterprise's behavior patterns. According to the

MANAGEMENT AND ORGANIZATION 5
situational approach, managers of the company must create different tools, methods and
action plans according to the situation as they develop. The situational or contingency
approach will be best fitted in the structure of Snap Inc. as the company operates in different
countries with different situations and face various problems, for which they should make
various methods and tools which will help them in dealing with the uncertain situations.
Benefits of Contingency Approach
 The contingency or situational approach allows management to change the roles of
the employees in order to fulfill the needs of the individual of a provided project
quickly.
 The contingency approach offers highly tailored nature of the project assignment
which increases the company's chances to have effective and skilled people at the
right place to perform the job up to the client's satisfaction (Lister, 2018).
Drawbacks of Contingency Approach
 The contingency approach is very complex when it is placed into practice because the
approach provides simple suggestions that the managers must perform as per the
situations need.
 The contingency approach is reactive and not proactive in nature as it suggests that
the managers should perform as per the occurred situation.
Narrative Input Chart Story

MANAGEMENT AND ORGANIZATION 6
In 2011, the Snap Inc. entered in the industry of social media and hardware with the name
“Snapchat Inc.”. Bobby Murphy and Evan Spiegel founded the company in California. In its
initial stage, the company rejected various acquisition offers in order to make the Snap Inc. a
successful brand in the market. The company offers four products like Bitmoji, Spectacles,
Zenly, and Snapchat (Reuters, 2018). In 2016, the company filled its document for IPO
(Initial Public Offering).
With time the company gained success in the market and the reason behind this is its
organizational structure which is diverse yet inclusive. The company hires experienced and
Story- The Infant
Stage Organizational
Structure
Power Structure

MANAGEMENT AND ORGANIZATION 7
skilled employees who are making various improvements in the system and bringing new
changes in the Snapchat application.
Besides this, the company has strong power structure which involves two founders of the
company i.e. Bobby Murphy and Evan Spiegel, five executive officers, and approx. 1856
employees.
Task 3
SWOT Analysis of Snap Inc.
The strength of Snap Inc.
Being one of the leading companies in the industry, Snap Inc. has various strengths that allow
them to thrive in the market. Some of its strengths are:
String Brand Portfolio – Since the company has started it has invested a lot of amount and
efforts in building a strong brand image in the market. The strong brand portfolio is helping
the company in implementing its new and innovative strategies such as:
 The company has initiated the process of upgrading the android application for
enhancing the performance. Due to the enhanced performance of its Android
application new customers are connecting with the company. This application has
only been launched in some specific market (Low, 2017).
 The Snap Inc. has taken the step to improve its brand image by simplifying the
Snapchat product as it was recognized by the customer’s feedback that they face
problem while using it.

MANAGEMENT AND ORGANIZATION 8
Skilled workforce – The Company provides effective training and development programs to
its workforce in order to make them skilled and proficient. Snap Inc. invests a huge amount in
these development programs which motivates its employees (Bhasin, 2017).
Weaknesses
Weaknesses are those aspects that can be improved by the company. Some of the weaknesses
of Snap Inc. are:
 The entry of the new companies in the market is giving a huge competition to the
company and Snap is not being able to handle these challenges.
 The financial planning in the company is not properly being done which is affecting
their performance.
Opportunities
 New Trends and demands of the customers in the market can provide a good
opportunity to the Snap Inc. as it will help them in increasing their revenue and
diversify into the different product category (Fern Fort University, 2018).
 The green drive of the government also provides an opportunity for obtaining a
contract of creating a new product by the contractors of the federal government.
 The advanced technologies offer an opportunity to Snap Inc. to apply differentiated
pricing strategy. It will allow the company to retain its devoted customers with great
facility and trap fresh customers by other price oriented schemes (MBA Skool, 2017).
Threats
 Snap Inc. is operating its business in various countries and locations which make it
exposed to the fluctuations of the currency particularly where there is unstable
political climate (Snap Inc., 2014).

MANAGEMENT AND ORGANIZATION 9
 The strengths of the local distributors are increasing which is a big threat for the
company in some markets because the competing company is paying huge margins to
these local distributors.
 Lack of skilled personnel in some market provides a threat to the Snap Inc.
Conclusion
In the conclusion, it can be said that Snap Inc. is a well-known company in the Hardware and
social media industry by having a strong organizational structure comprised of skilled and
experienced employees. The above report has suggested a modern management approach i.e.
Contingency or situational Approach which suggested that the management of snap Inc.
should make various strategies and methods to deal with different management issues.
Besides this, a narrative chart story has been presented to the company. In the end, two
innovative strategies have been presented with the help of SWOT Analysis which are
identified by the company.

MANAGEMENT AND ORGANIZATION 10
References
Bhasin, H. (2017) SWOT analysis of Snapchat [online]. Available from
https://www.marketing91.com/swot-analysis-snapchat/ [Accessed 7 April 2018]
Fern Fort University (2018) Snap Inc. SWOT Analysis / Matrix [online]. Available from
http://fernfortuniversity.com/term-papers/swot/nyse/3918-snap-inc-.php [Accessed 7 April
2018]
Groenewegen, P., Ferguson, J.E., Moser, C. and Borgatti, S.P. (2017) Structure, Content and
Meaning of Organizational Networks: Extending Network Thinking. 3rd edn. U.K: Emerald
Group Publishing.
Lister, J. (2018) Contingency Approach Use in Business [online]. Available from
http://smallbusiness.chron.com/contingency-approach-use-business-33893.html [Accessed 7
April 2018]
Low, C. (2017) Snapchat plans a big redesign to attract more users [online]. Available from
https://www.engadget.com/2017/11/07/snap-inc-results-q3-2017/ [Accessed 7 April 2018]
Matthies, N. and Parvin, S. (2018) An Evaluation of Snap Inc. and its Recent Decision to Go
Public [online]. Available from
https://www.umflint.edu/sites/default/files/groups/Research_and_Sponsored_Programs/
SRC/2017/n.matthies-s.parvin.pdf [Accessed 7 April 2018]
MBA Skool (2017) Snap-On SWOT Analysis, USP & Competitors [online]. Available from
https://www.mbaskool.com/brandguide/industrial-products-and-chemicals/13799-snap-
on.html [Accessed 7 April 2018]

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McNamara, C. (2018) Basic Definition of Organization [online]. Available from
https://managementhelp.org/organizations/definition.htm [Accessed 7 April 2018]
Rahman, M. (2016) Leadership. Analysis of Trait, Behaviour, and Contingency Theories. 2nd
edn. Germany: GRIN Verlag.
Reuters (2018) Snap Inc. [online]. Available from
https://www.reuters.com/finance/stocks/company-profile/SNAP.N [Accessed 7 April 2018]
Sehn, T. (2018) Company Overview of Snap Inc [online]. Available from
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=224055283
[Accessed 7 April 2018]
Snap Inc. (2014) SWOT Analysis [online]. Available from https://snapinc.webflow.io/analysis
[Accessed 7 April 2018]
Takahara, Y. and Mesarovic, M. (2012) Organization Structure: Cybernetic Systems
Foundation. 4th edn. Germany: Springer Science & Business Media
The official board (2018) Snap Inc. [online]. Available from
https://www.theofficialboard.com/org-chart/snap-inc [Accessed 7 April 2018]