Snapchat: An Analysis of Features, Customer Base, and Redesign Issues

This report provides an analysis of Snapchat, a popular multimedia messaging application. It begins with an introduction to social media and its impact on businesses. The report then delves into Snapchat, discussing its key features such as video recording, unique filters, and its large customer base. It highlights how Snapchat excels in providing a platform for creating and sharing videos and pictures. Furthermore, the report addresses criticisms regarding the app's redesign and its impact on user engagement. The report concludes by emphasizing the importance of adapting to customer preferences for continued success. References to academic sources support the analysis.

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Table of Contents
Introduction.................................................................................................................................................1
2.0 Snap-chat...............................................................................................................................................1
2.1 Snap-chat excels in providing the best platform to record the videos and to take pictures with
unique filters............................................................................................................................................1
2.2 Large customer base..........................................................................................................................2
2.3 Snap-chat is criticized for..................................................................................................................2
Conclusion...................................................................................................................................................3
References...................................................................................................................................................4
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Introduction
Social media is the industry in which the overall activities of the company are managed. This is
one of the popular industries in the present scenario that are used by majority of people. The
social media accounts and activities are free of cost and also effective for the different business
in the competitive market. It is the technology that facilitates the overall sharing of information
and ideas through the virtual networks and communities. So, it can be stated that social media is
one of the popular industry that is considered by the companies to promote their products and
services on the global platform (Phua, Jin and Kim, 2017).
2.0 Snap-chat
It is one of the famous multimedia messaging applications that are used on the global platform.
This application was created by Evan Spiegel, Bobby Murphy and Reggie Brown. The initial
release date of the application was September 2011 and the operating system is Android and
IOS. The size of the application in Android is 65.3MB and 243.9 in IOS. The company is
offering the services on the global platform that assist in maintaining the large customer base in
the competitive market. One of the popular features of Snap-chat is that pictures and messages
are available for the short time and this application also provide the platform to the people to
share their pictures with their friends and relatives. The stories can be easily shared for 24 hours
with friends and relatives. It is one of the famous applications that are used by the majority of the
youngsters (Baier, Hoepner and Sather, 2018).
2.1 Snap-chat excels in providing the best platform to record
the videos and to take pictures with unique filters
One of the famous aspects that relates with Snap-chat is offering best platform to the individuals
to record their videos and to take the pictures with unique filters. It can be stated that Snap-chat
is the largest and famous organization that offer the services on the global platform. Through
Snap-chat, people can make unique videos and those videos can be accessed by those people
who are added in the list. Through this platform, it would be easy for the people to access the
different videos of the people with attractive filters. With the help of Snap-chat applications it
could be easy for the customers to chat or interact with their relatives and friends. It is the best
platform that is cost effective and also creates interest of the customers at the time of taking
pictures and videos. Snap-chat is a vertical video friendly application and the vertical orientation
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has also quickly become the defector format for the mobile video. The company has also
influenced the major publishers such as MTV, CNN and ESPN. So, it can be stated that company
has excelled in offering the service of recording videos and taking pictures on the global
platform (Billings et al., 2017).
2.2 Large customer base
The other aspect is concerned with the large customer base in which Snap-chat excels. It is
examined that Snap-chat has attracted the large mass of audience. In the present era, there are
many people who are using the Snap-chat to record their videos and to take the pictures with the
unique filters. The research states that there are 85 Million people who are using the services of
the company (Vaterlaus et al., 2016). There are many other applications such as Vine, Instagram
and YouTube that are offering the similar services but it is observed that there are various unique
features that are provided to the customers and attracted more than 100 Million users towards the
services offered by the company. One of the attractive features of the application is that users can
design attractive content by using different images. Snap-chat has created products such as live
stories and also the feature of Snap-chat Curators pick that helps to add the location of the
picture of the particular picture (Spinda and Puckette, 2018).
The large customers are attracted towards the services because the application provides privacy
to the customers. When the pictures are send then application prompts the send the picture to the
friends and also the option is provided to add the picture in the story which makes it visible to all
the followers for the 24 hours. But if it is compared with the other applications it is seen that the
content of the public is not kept private and also only the option of public is offered to the
customers. So, it can be said that privacy factor is one of the important factor that is considered
by the customers in the present scenario and if the company provides security that customers are
more attracted towards the services offered on the global platform (Utz, Muscanell and Khalid,
2015).
2.3 Snap-chat is criticized for
The company has been criticized for the redesign and it has been seen that the company has lost
many users in relation to the overall customer base. When the application is redesigned at that
time the customers were not comfortable to use the application. The company has made some
design changes that reverted the snaps and chats back to chronological order. Snap also focused
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on introducing the features that allowed the users to open the camera in the camera mode and
also user’s swipe left to see the post of their friends. The redesign of the application was done to
boost the customer base but instead of enhancing the users decreased as they are not ready to
accept the change and did not accustomed the overall redesign of the Snap-chat. At the time of
redesigning the application the company was able to combine the social nature with the
personalized content. But the changes that were made by the company were not accepted by the
customers and they criticized for the different features that were added in the applications. So, it
can be stated that criticism that took place in relation to the snap chat was due to redesigning in
the overall application. It can be stated that it is important for the company to take the effective
action so that the criticism faced by the company can be resolved (Bayer et al., 2016).
Conclusion
By evaluating the paper, it can be concluded that Snap-chat is known as one of the biggest
company that offer unique services to the customers. The company has large customer base and
also in the present scenario, Snap-chat is one of the popular application that is used among the
customers. The profit ratio of the company has also been enhanced only because of the attractive
services that are offered in the market. This report has highlighted two aspects in which the
company excels and that aspect relates to providing the best platform to record the videos and to
take pictures with unique filters and also with the large customer base. But on the other hand the
company is also criticized for the redesign that was made by the company in the overall working
system of the application. So, it can be concluded that it is important for the company to redesign
the application according to the customer’s preference so that success can be attained in the
market.
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References
Baier, C.K., Hoepner, J.K. and Sather, T.W., 2018. Exploring Snapchat as a dynamic capture
tool for social networking in persons with aphasia. Aphasiology, 32(11), pp.1336-1359.
Bayer, J.B., Ellison, N.B., Schoenebeck, S.Y. and Falk, E.B., 2016. Sharing the small moments:
ephemeral social interaction on Snapchat. Information, Communication & Society, 19(7),
pp.956-977.
Billings, A.C., Qiao, F., Conlin, L. and Nie, T., 2017. Permanently desiring the temporary?
Snapchat, social media, and the shifting motivations of sports fans. Communication &
Sport, 5(1), pp.10-26.
Phua, J., Jin, S.V. and Kim, J.J., 2017. Uses and gratifications of social networking sites for
bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and
Snapchat. Computers in Human Behavior, 72, pp.115-122.
Spinda, J.S. and Puckette, S., 2018. Just a snap: Fan uses and gratifications for following sports
snapchat. Communication & Sport, 6(5), pp.627-649.
Utz, S., Muscanell, N. and Khalid, C., 2015. Snapchat elicits more jealousy than Facebook: A
comparison of Snapchat and Facebook use. Cyberpsychology, Behavior, and Social
Networking, 18(3), pp.141-146.
Vaterlaus, J.M., Barnett, K., Roche, C. and Young, J.A., 2016. “Snapchat is more personal”: An
exploratory study on Snapchat behaviors and young adult interpersonal relationships. Computers
in Human Behavior, 62, pp.594-601.
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