Report on SnapInc: Management, Structure, and Strategic Objectives

This report provides a detailed analysis of SnapInc's management and operations. It begins with an introduction to SnapInc, followed by an examination of its organizational structure, including the roles of key personnel and overall company structure. The report then delves into modern management approaches, highlighting the benefits and drawbacks of the quantitative approach. It also explores Johnson & Scholes' cultural web framework, focusing on the elements of stories, symbols, and organizational structure. Furthermore, the report examines SnapInc's innovative strategic management objectives, using SWOT analysis and Porter's Five Forces to assess its strengths, weaknesses, opportunities, threats, and competitive forces within the market. The conclusion summarizes the key findings, emphasizing SnapInc's focus on providing users with engaging functions through its application and the importance of staying competitive in the market.

Management and Organisations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A. About SnapInc...................................................................................................................1
B. Organisational structure of SnapInc..................................................................................1
TASK 2............................................................................................................................................2
A) Benefits and drawbacks of one modern management approach.......................................2
B)Three elements of Johnson & Scholes (1988)....................................................................3
cultural web framework.........................................................................................................3
TASK 3............................................................................................................................................4
Innovative strategic management objectives of SnapInc.......................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX 1...................................................................................................................................8

INTRODUCTION
Management is considered as organisation of all the operations, services and procedures
in a systematic way. Management plays a very essential role in an efficient ongoing of the
processes and thus also helps in an appropriate handling and controlling of all the procedures that
are important for an organisation (Collet, Drouet and Truntschka, 2017). The report is about
discussing about the management and operations of Snapchat along with its organisational
structure. It also involves some elements of web frameworks to describe the culture of SnapInc.
Also, it involves the management approaches with benefits as well as drawback included. Along
with this, innovative strategic objectives of SnapInc have also been included.
TASK 1
A. About SnapInc
Snapchat is a very well known multi media messaging app that has been developed seven
years back, in September 2011. It has been developed in compatible versions for both Android
and for the iOS as well. It has been developed by SnapInc. It is classified as a social media
organisation. The scope of SnapInc is that more people can install and use the app, share their
live stories, images, videos with one another (Evans and Brooks, 2016). SnapInc is also
classified as a camera company because their focus is to maintain the fact that camera helps in
providing great opportunities so that it can make some sort of improvement in the way people
interact and live. It has been observed that the market value of SnapInc is about 17.20USD.
B. Organisational structure of SnapInc
The organisational structure of SnapInc consists of various factors along with a huge
number of strategies involved in it to maintain the processing efficient enough. CEO of SnapInc
Evan Speigel after teaming up with a classmate co founded the specified application which is
now termed as successful enough in satisfying the requirements of people thus providing a range
of different features. The whole company is being run by two founders along with 1859 number
of employees on an overall basis. The structure has been expanded from the time it has started
and now the company has achieved millions of satisfied users. Also, the company on a regular
basis, tries to involve some new features so that their customers can get something different and
they don't get bore. This can be considered as a smart move by the company to attract the
customers.
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TASK 2
A) Benefits and drawbacks of one modern management approach
Quantitative approach
It has been recognized as the important tool of analysis and language for the precise
expression of the important concept and relationship. In this context, the organization is using
effective business framework that needs to be utilized by them for an effective knowledge
management. It can express in mathematical terms which provide tools for the analysis but they
will be treated an independent system of management thought (Walz and Gilbert, 2014).
Benefits of the System approach of modern management which is used by the snap chat
organization is mentioned above:
 Provides contribution in the field of management is significant.
 Also, provided support in implementation of various business processes as well as
increase knowledge of employees.
 It is also based on the generalization that everything in the process of management is
interrelated and interdependent.
 Composed of related and dependent element which in interaction forms a unitary whole.
Moreover, there are some drawbacks of the quantitative approach have been discussed above:
 Does provide weight age to human element which plays dominant role in organisation.
 In actual life executives have to take decisions quickly without waiting for full
information to develop models(Best,Moffett and McAdam,2016).
 Variable towards the process of decision making will be measurable and inter dependent.
This assumption will not be realistic for every organisation.
 Information which is available in the organisation for development of mathematical
models are not up to date and will lead to wrong decision making.
Thus, it can be said that the organisation needs to use an effective approach of modern
management which provide them support in increasing the opportunities of knowledge
management for employees at workplace.
B)Three elements of Johnson & Scholes (1988)
cultural web framework
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There are three important elements of this cultural web have been mentioned in order to provide
completing understanding about the ways through which the organisation will use these elements
to raise the knowledge management. Below given are the three important elements which are as
follows:
Stories: In this, the previous events are considered and the people will communicate about inside
as well as outside the Snapchat. It also determines the who and what the organisation will choose
to immortalize which has said that great deal related to what the values and also perceives the
great behaviour(Bourne,2016).
Symbols: It is also major element of the cultural web framework which mainly involves the
logos of organisation which plush the offices are and formal and informal dress codes. It is also
used by the organisation to gain importance about various business features.
Organisational structure: This is also includes the structure which have been defined by the
organisation chart and unwritten lines of the power and influence which indicates that whose
contributions are most valued.
Thus, it can be said that these important element will be used by enterprise in order to regulate
their business operations effectively and increasing recognition among the people. This will tend
to raise the recognition of people towards their business and provide them support in increasing
productivity(Christopher,2016).
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TASK 3
Innovative strategic management objectives of SnapInc
The innovative strategic management objectives of SnapInc can be well defined by
making involvement of some models. These can be SWOT analysis, Ans off matrix etc. Thus,
describing the objectives of strategic management of SnapInc as under :
Using SWOT analysis
Strength
One factor that can act as strengthening enough for SnapInc is its operations that has
made it capable enough of competing with its competitors. The company has maintained
satisfying the customers as well by implementing the objectives and management factors well
and completely. The company uses a unique software as for various security reasons, the
company has involved a feature of self deleting of messages in Snapchat (Casanova, Cornelius
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Illustration 1: Narrative story - Organisational culture

and Dutta, 2017). Also, SnapInc has involved a robust interface to be easily used in mobile
phones.
Weakness
There are some weak factors as well such as diversification, less valued shares etc. Also,
many of its shares have been lost to a huge extent, thus taking the company in a huge loss. So,
this can be considered as a weak factor (Evans and Brooks, 2016).
Opportunities
As the demand of today's generation is to maintain privacy, SnapInc has taken complete
care of providing this feature to its users. So, this can be considered as a beneficial factor for
SnapInc.
Threat
As SnapInc is growing day by day, there are other companies as well which are leaving
no stone unturned to satisfy the customers. Some very common examples of it includes
Facebook, Twitter etc. It can also act as a threat for SnapInc. So, SnapInc should ensure making
involvement of some ways that can help them in competing with these companies in the market
place.
Using Porter's five forces
Threat of new entrants
There are various companies such as Facebook, Twitter etc. that are successfully working
worldwide. Also, there are some companies that are planning to come in the market with these
features so that they can also make their position in the market. Thus, such companies can act as
a threat to SnapInc.
Bargaining power of suppliers
The raw material SnapInc gets is from different suppliers. So, if the company needs a
huge amount, then the suppliers can provide the material in an efficient rate, otherwise they can
act dominant as well. So, it depends on the quantity the company wants.
Bargaining power of buyers
People want to spend a less amount for getting quality and standard products. This can
act quite pressure full for SnapInc because higher the bargaining power of people, higher is the
chance to seek discounts (Bamberger and Jonathan, 2017).
Threats of substitute products
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When in the market, some product has been released that is satisfying the requirement of
people at a lesser rate what SnapInc is doing already. So, it can act as a threat for SnapInc.
Rivalry among existing competitors
If the rivalry companies are going good enough in market, then SnapInc can try to reduce
it by making some sort of offers and discounts in their products and services so that they ca also
stay capable of competing in the market.
CONCLUSION
It can be concluded from the report that SnapInc works on a goal to provide people
enormous functions and operations by means of an application so that some sort of excitement
can stay maintained in their life. Also, the organisation is dealing with a leading application,
Snapchat that is being used and liked by enormous number of people.
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REFERENCES
Books and Journals
Bamberger, A. and Jonathan, M.R.I., Snap Inc, 2017. Systems and methods for device
communication handshaking. U.S. Patent 9,742,997.
Evans, J. and Brooks, B., Tigertext, Inc., 2016. Messaging system apparatuses circuits and
methods of operation thereof. U.S. Patent 9,443,227.
Evans, J. and Brooks, B., Tigertext, Inc., 2016. Messaging system apparatuses circuits and
methods of operation thereof. U.S. Patent 9,489,661.
Collet, J.L., Drouet, F.X. and Truntschka, C., Snap Inc, 2017. Interactive avatar in messaging
environment. U.S. Patent 9,749,270.
Casanova, L., Cornelius, P.K. and Dutta, S., 2017. Financing Entrepreneurship and Innovation
in Emerging Markets. Academic Press.
Walz, A.R. and Gilbert, C., 2014. Social Interaction around Electronic Resources: Making
eReserves Social.
Bourne, L., 2016.Stakeholder relationship management: a maturity model for organisational
implementation. CRC Press.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Best, B., Moffett, S. and McAdam, R., 2016, September. Value-added knowledge management
in third sector organisations (TSOs). In European Conference on Knowledge
Management (p. 1004). Academic Conferences International Limited.
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APPENDIX 1
Organisational culture
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