Business Model Canvas and Feedback Analysis: Snow World Restaurant

This report presents an individual business concept for a theme-based restaurant, named Snow World Restaurant. The report begins with an introduction to the concept and its significance in the market. It then details the business model canvas, including key partners, activities, resources, value pro...Read More

Individual concept
document

Table of Contents
INTRODUCTION...........................................................................................................................1
SECTION 1 .....................................................................................................................................1
SECTION 2......................................................................................................................................3
SECTION 3......................................................................................................................................4
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Business concept is related to the new idea bringing by the individual within market area.
When someone is coming in market with some business idea it is always something innovative
because their motive is to long term sustainability as well as getting better place in market area
(Dudin and et.al., 2015). This assignment is based on new business concept i.e., theme based
restaurant named as Snow World Restaurant. Report will going to discuss, business model
canvas of the respective business concept including its nine features. Along with this, on the
basis of received feedback modification will be done in existing for taking better place within
market area and satisfying customers needs and wants.
SECTION 1
Business concept includes basic information and ideas that provide an advantage to firm
over its competitors. In this report business concept is, theme based restaurant named as snow
world. They will going to offer healthy food and wine to targeted customers.
Business model canvas is graphical presentation of several variables which shows values
of an organisation. This can be deployed as a strategy tool for the development of new company.
Along with this, it also help in analysing situation of existing business. There are nine categories
for business model canvas which refers to building blocks of an organisation (Joyce and Paquin,
2016). In simple term, respective model describe the rationale that how an association creates,
delivers as well as captures value. Business model canvas gives structure of business plan
without overhead as well as the improvisation. Along with this there are some important
characteristics of respective model these are focus, flexibility as well as transparency. In context
of new business concept i.e., Snow world restaurant these nine categories are as follow :-
1

(Source: Business Model Canvas, 2019)
Key partners - For Snow world restaurant key partners are
food suppliers as well as interior designers.
Key activities -  Fast and efficient service
 Good customer service
 Excellent quality food
 Skilled staff members
Key resources - Food providers
Value proposition - This is theme based restaurant named as Snow
World which is offering healthy food. Along
with this, customers can see how their food is
getting prepared.
Customer relationship - Their will be an option for regular customers as
they can register their likes, dislikes, health
necessities and so on in the chart. So that,
personnel will be aware about it and serve
2
Illustration 1: Business Model Canvas

them according to their requirement.
Channels - Snow World restaurant will offer services
within restaurant and having webpage also
through that customers will select their meals
and having option of picking up (Caetano and
et.al., 2017).
Customer segments - Targeted customers are those who have
medium as well as high economic level and
who want to eat health food.
Cost structure - There will be some fixed expenses for starting
new business such as local lease, salaries of
employees and some other miscellaneous
expenses.
Revenue streams - By providing good quality food to customers.
SECTION 2
Feedback is important because it help in analysing the factors or elements which need
improvement. Although, after getting feedback it become easy to improve particular area which
need enhancement (Plenter and et.al., 2017). On the business concept of theme based restaurant
i.e., Snow world restaurant feedback and been received in relation of the business model because
there are several areas which need improvement. There are several parts which need
enhancement so that new business concept will gain better place within market area in effective
manner explanation of these are as follows :-
 Key resources – Business concept of Snow world restaurant is serving only food items
which is not enough for customers. Because young generations are most probably found
of such places and they need some drinkable items also for chilling out their weekends.
Thus, feedback has been received that respective business concept have to improve their
menu and add some drinks, shakes, hard drink and so on for attracting more and more
customers as well as for making them satisfied (Dijkman and et.al., 2015). In other
3

words, key resources are mainly offering of organisation to their customers and it have to
be attractive because now a days youngsters love to hang out in such theme based places.
So it is important for business concept to add drink in their menu and it is analysed
through received feedbacks.
 Customer relationship – This is the area which play important role in long term
sustainability of company within market area (Andreassen And et.al., 2018). As well new
business concept have to build relation with customers so that employees of snow world
restaurant make them loyal for company. Feedback is received that company not have to
focus only on their regular customers but have to build relation with new also. So that,
number of guest will get increase as well as profitability also. Thus, for building relation
there are several strategies such as have to take feedback from customers after their every
visit because it shows that company have value of their clients. Along with this, through
social media also customer relation can be build by and Snow world restaurant can
maintain contact with customers.
 Distribution channel – Respective business concept have to enhance their distribution
channel it has been analysed through feedback that online pickup and restaurant services
are not enough for approaching targeted customers in effective manner (Remane and
et.al., 2017). Along with this, Snow world restaurant business concept have to enhance
their distribution channel as they have to do online food and drink delivery for
approaching customers who are not able to visit restaurant. In simple term, distribution
channel have to proper so that need and want of customers will get satisfied while sitting
at home in effective manner.
All these things has been identified from the received feedback and these are important to
be improved so that better place will be taken by the organisation within business environment as
well as they can serve customers in effective manner according to their need and wants. Thus,
after implementing feedback and doing improvement concept of Snow World restaurant will get
fit to the market need and help in taking better place within market area.
SECTION 3
After going through the received feedback it has been analysed that, there is requirement
of modification within business model of Snow World restaurant (Sund And et.al., 2016). So
that, new business concept will sustain in market for long duration and satisfy customers in
4

effective manner. As feedback are important and these are taken with the motive of doing
improvement within existing operations of organisation. Below mention is the update business
model canvas of theme based restaurant i.e., Snow World Restaurant which will assist in
conducting operational activities in effective manner and also in taking better place within
business environment. It is possible to implement modifications within existing business model
canvas because it is flexible as well as transparent in nature. So it is easy to implement
modification within it. Explanation of nine elements in relation of modification implementation
according to the received feedbacks so, business model canvas are as follows :-
Key partners - For Snow world restaurant key partners are
food suppliers, drink providers as well as
interior designers.
Key activities -  Fast and efficient service
 Good customer service
 Excellent quality food
 Skilled staff members
Key resources - Food and drink providers
Value proposition - This is theme based restaurant named as Snow
World which is offering healthy food and
drinkable items to targeted customers (Kajanus
and et.al., 2019). Along with this, customers
can see how their food is getting prepared.
Customer relationship - Their will be an option for regular customers as
they can register their likes, dislikes, health
necessities and so on in the chart. So that,
personnel will be aware about it and serve
them according to their requirement. Along
with this for maintaining relation with
customers company will take feedback from
their customers on regular basis. Along with
5

this, through social media platform they can
approach customers in effective manner.
Channels - Snow World restaurant will offer services
within restaurant and having webpage also
through that customers will select their meals
and having option of picking up. Along with
this, for suitability of people who are not able
to visit restaurant Snow World is offering
online food delivery services also.
Customer segments - Targeted customers are those who have
medium as well as high economic level and
who want to eat health food (Urbinati, Chiaroni
and Chiesa, 2017).
Cost structure - There will be some fixed expenses for starting
new business such as local lease, salaries of
employees and some other miscellaneous
expenses.
Revenue streams - By providing good quality food and drinkable
items to customers.
Improvement done within existing business model of Snow World Restaurant will going
to help in taking better place within market area and offering better services to customers.
Moreover, with the assistance of feedback business idea has been enhanced and Snow World
Restaurant is able to add some offering in their menu i.e., drinkable items which is important for
making customers satisfied by fulfilling their needs and wants. In addition to this, building
customer relation is necessary for every type of business firm for long term sustainability same
as Snow World restaurant also (Pieroni, McAloone and Pigosso,2019). This business concept
will use only register process in which like and dislike of customers will be mention but after
getting feedback it has been analysed that it is not enough. So, some other strategies will also use
by respective business concept such as feedback from customers on regular basis because it will
6

help in identifying their requirement and also help in fulfilling. Their is an another option also
such as social media platform which help in maintaining connection with customers and
resolving their issues.
The last one feedback suggestion is related to distribution channel as new business
concept is only offering restaurant services and pickup facilities which are not sufficient for
approaching targeted customers in effective manner. Thus, Snow World Restaurant will enhance
their distribution channel by adding online food delivery services for such customers who are not
able to visit restaurant. So, overall feedback will assist in building better business model that will
help in future for taking better place within business environment and fulfilling need as well as
want of customers within effective manner.
CONCLUSION
From the above discussion it has been concluded that business concept have to be
attractive which can easily attract large number of customers from the market area as well as
generate profitability. While bringing any new idea in market company have to first form their
business model canvas so that each and every operation will design in effective manner. Along
with this, feedback are important for improving existing process in effective manner and gaining
better position. Although, with the assistance of feedbacks business concept is able to improve
their business model and fulfil market needs in effective manner.
7

REFRENCES
Books and Journal
Joyce, A. and Paquin, R. L., 2016. The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production. 135. pp.1474-1486.
Dudin, M. and et.al., 2015. The innovative business model canvas in the system of effective
budgeting. Asian Social Science. 11(7). pp.290-296.
Plenter, F. and et.al., 2017. Repainting the business model canvas for peer-to-peer sharing and
collaborative consumption.
Caetano, A. and et.al., 2017. Representation and analysis of enterprise models with semantic
techniques: an application to ArchiMate, e3value and business model canvas.
Knowledge and Information Systems. 50(1). pp.315-346.
Dijkman, R. M. and et.al., 2015. Business models for the Internet of Things. International
Journal of Information Management. 35(6). pp.672-678.
Andreassen, T.W. And et.al., 2018. Business model innovation and value-creation: the triadic
way. Journal of Service Management. 29(5). pp.883-906.
Remane, G. and et.al., 2017. The business model pattern database—a tool for systematic
business model innovation. International Journal of Innovation Management. 21(01).
p.1750004.
Sund, K.J. And et.al., 2016. Managing tensions between new and existing business models. MIT
sloan management review. 57(4). p.8.
Kajanus, M. and et.al., 2019. What can we learn from business models in the European forest
sector: Exploring the key elements of new business model designs. Forest Policy and
Economics. 99. pp.145-156.
Urbinati, A., Chiaroni, D. and Chiesa, V., 2017. Towards a new taxonomy of circular economy
business models. Journal of Cleaner Production. 168. pp.487-498.
Pieroni, M. P., McAloone, T. and Pigosso, D. A., 2019. Business model innovation for circular
economy and sustainability: A review of approaches. Journal of cleaner production.
Online
Business Model Canvas, 2019.[Online].Available
through:<https://www.toolshero.com/strategy/business-model-canvas/>
8