This report presents a comparative situational analysis of Snowplanet, an indoor snow recreation center, and Whittaker’s Artisan Chocolate, a chocolate manufacturing company. The analysis covers internal and external macro environments, SWOT analysis, and a comparison of the two companies. For Snowplanet, the report examines its product mix, pricing, placement, and promotional strategies, along with opportunities and threats related to market growth and competition. For Whittaker’s Artisan, the analysis focuses on its product offerings, pricing policies, distribution channels, and promotional activities, highlighting strengths, weaknesses, opportunities, and threats in the chocolate market. The report concludes with a comparison of the two companies, noting commonalities and differences in their strategic approaches. Desklib provides a platform for students to access similar solved assignments and study resources.
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