Soapy Rides Pvt. Ltd. Business Plan: UK Mobile Car Wash

The Soapy Rides Pvt. Ltd. business plan outlines a mobile car wash service operating in the United Kingdom. The plan includes a business overview, vision and mission statements, and a detailed analysis of the car wash industry. It presents the company's initial investment capital, pricing range, and financial feasibility, including payback period and return on equity. The plan also features a SWOT analysis, highlighting strengths, weaknesses, opportunities, and threats. References and a thank you section are included. The business aims to become a leading mobile car washing company with consistent financial stability by providing high-quality services and onsite customer support.

SOAPY RIDES PVT
LTD.
BUSINESS PLAN

FIRST UP
CONSULTANTS 2
BUSINESS OVERVIEW
Mobile Car Wash turns out to be incredibly lucrative business with a minimum set of investment
for the purpose of setting up the business operations and financing the assets of the company.
• Company Name: Soapy Rides Pvt. Ltd
• Company Operations: Mobile Car Wash Services
• Business Locations: United Kingdom
• Website Address: www.soapyrides.com
• Email Id: [e-mail]
• Owner Name: Tom Karman
• Initial Investment Capital: 5000 Euros (3000 Debt Investment & 2000 Equity Investment)
• Pricing Range: Euro 20 – Euro 150. (Washing, Deep Cleaning and Detailing Services)

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CONSULTANTS 3
BUSINESS ANALYSIS
• The car wash and Auto Detailing Industry whereby mobile car wash services is a subset and is
regarded as one of the industries that employees and accommodates more of unskilled
workers than skilled worker.
• The business services that will be provided by the company will be basic cleaning, waxing
and washing services for which we the company will not be requiring high tech and
experienced man power (McKeever 2016).
• The Business Customer Segment contribute around 22% of the total revenue earned by the
industry.
• The operations of the company in the initially stage will be in providing basic cleaning
services however, at the same time the company is aiming to provide a wide range of business
services as a process of business diversification in the near future.
• Soapy Rides will be owned and solely controlled by Tom Karman who is having a sound
experience in managing some of the leading Car Wash and Auto Detailing Companies that
have operations both in US and UK.

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CONSULTANTS 4
VISION AND MISSION STATEMENT
• The vision of the Soapy Rides will be to become a leading mobile car washing company in the
United Kingdom with the aim of increasing the market penetration of the various kinds of
business services that the company aims to provide (Cornwall, Vang and Hartman 2016).
• The mission statement of the mobile is to earn consistent financial stability in the form of
higher profitability that the company will be earning with the due course of undertaken
business activity (Lee et al., 2015).
• A dedicated workforce along with the strategic management principles will be applied for the
purpose of achieving the mission statement of the company.
• Giving customer best onsite support and assistance with various types of amenities will be
helping the company in increasing the overall business operations and market penetration of
the various types of services offered (Burns and Dewhurst 2016).

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CONSULTANTS 5
FINANCIAL FEASIBILITY TECHNIQUES
• The two common set of financial techniques that the company will be deploying in the due
course of business assessment will be Payback Period Analysis and Return on Capital
Employed Ratio.
• The Payback Period for the company states the amount of time taken by the business or
company in recovering back the investment amount of money. The cash flows for the
company will be the total net profit earned by the company in this three year of time frame.
The calculated payback period for the company is around 2.80 years stating the invested
amount will be recovered in 2.80 years of time-period.
• The return on equity investment will be a key investment analysis factor that will be helping
the investor in assessing the overall financial feasibility. The return on equity investment for
the company in the first year will be around 6% and the same is expected to increase
consistently for the business to around 8% in the second year and to 16% in the third year.
• The increasing profitability and associated investment return is a good indicative signal of
wealth creation opportunity that investors can get with the investment in Soapy Rides.

FIRST UP
CONSULTANTS 6
SWOT ANALYSIS
Strengths
• The services which would be provided by the business will be of highest quality focusing on
making the car a brand new one with proper wash.
• The start up costs for a mobile car wash is low and therefore, the management of the company
would be able make effective use of finance in other areas such as technological advancement.
Weaknesses
• The business does not have a particular client base or segment and therefore it is difficult to
plan which customers’ needs to be the focus of the business (Gürel and Tat 2017).
• One of the major issue which the business is likely to face is the inability to retain employees.
Opportunity
• There is a significant scope for expanding the operations of the business following a
franchisee model.
• The number of vehicles in the streets have increased and therefore maintenance for the same
is also a requirement.

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CONSULTANTS
SWOT ANALYSIS (CONTINUED)
Threats
• Increase level of competition in the market from similar businesses such as garages, service
centre.
• The wastage of water is significantly high and this might raise environmental concerns and bring
about regulations from the government.
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CONSULTANTS 8
REFERENCE
• Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
• McKeever, M., 2016. How to write a business plan. Nolo.
• Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
• Cornwall, J.R., Vang, D.O. and Hartman, J.M., 2016. Entrepreneurial financial management:
An applied approach. Routledge.
• Lee, Y.K., Kim, S.H., Seo, M.K. and Hight, S.K., 2015. Market orientation and business
performance: Evidence from franchising industry. International Journal of Hospitality
Management, 44, pp.28-37.
• Atkins, J.F. and Macpherson, M., 2019. Developing a Species Protection Action Plan–An
Integrated Approach for Taxonomies, Reporting and Engagement for the Financial Services
Sector. Reporting and Engagement for the Financial Services Sector (May 29, 2019).
• Bindas, R., Joyal, C.J. and Dick, N.J., RAPIDTECH, LLC, 2017. Detail bay wash water
reclaim system. U.S. Patent 9,650,020.

THANK YOU
FIRST UP
CONSULTANTS
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