Soapy Rides: Effective Decision-Making and Business Model Analysis

This project delves into the effective decision-making processes of Soapy Rides, a car washing service business. It explores how the company makes strategic choices to enhance its market presence and profitability. The analysis includes an examination of the business model canvas, which aid...Read More

Assignment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
MAIN BODY..................................................................................................................................2
Proposition to make effective decision in business.....................................................................2
The business model Canvas.........................................................................................................5
PESTEL Analysis........................................................................................................................6
Business Proportional canvas model.........................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
Appendix........................................................................................................................................21

INTRODUCTION
An effective decision-making is defined as a process through which alternative selected and
then managed through implementation of various activities. In order to achieve the business goal
and objective. In another way, it will be clearly defined the suitable element that can handle in
distinct sequence of necessary steps. The documentation will described about the effective
decision how it will be used by successful entrepreneur. It will be identified the possible benefits,
advantage that always support for improving the overall business capabilities and abilities.
Furthermore, it is mainly focused on the business idea related the car washing service in order to
create an effective plan for identifying essential need and requirement of client. The
documentation will describe about the essential resources or parameters that always support for
achieving the organizational goals.
MAIN BODY
The effective decision
In Soapy Rides, An effective do not make a great many decision. They always focused on
the important thing which help for enhancing overall business capabilities. In order to make few
important decision on the highest level of conceptual understanding. Initially, Executive may
find out the constants in a situation and also thinking about the strategic, generic rather than
problem solving (Yun, Zhao and Jung, 2020). Therefore, peoples are not impressed by speedy
decision but they can impress with technique how an effective decision will resolve issue or
problem. Within global marketplace, Soapy rides know when decision has to be considered as an
important principles. It should be made with pragmatically. Executive know that the most time
consuming phase in the process of decision making. Unless, decision has been regenerated on the
basis of current working situation. This means that effective decision itself is based on the higher
conceptual understanding and putting action commitment. Sometimes, it should be closed to the
possible capabilities of successful entrepreneur who have to carry it out.
The effective decision maker such as entrepreneur which always consider the
fundamental event and implement suitable strategies to handle the current business operation and
function. It can be possible when using an appropriate the plan that provide right direction
towards the organizational goal and objective.
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MAIN BODY
Proposition to make effective decision in business
Soapy Rides is been engaged in expanding their market by making effective decisions and
implementing effective business plan. They want to become prominent hand car washing service
provider. The company has been engaged in making a plan related to car washing. Entrepreneur
of Soapy Rides has been involved in making better decision so that their business can be
expanded and also profitability can be earned by them. It has been analysed that the firm will be
engaged in providing consumer with the three types of services. They will be involved in
providing exterior car washing, interior cleaning and detailing (Lam, 2018). Entrepreneur will
also be engaged in analysing the external and internal factors when making the business plan for
car washing. They will also be engaged in analysing the needs and demands of employees
working with them so that problems in firm can be solved and also better decisions can be made.
This will help Soapy rides in enhancing their operational efficiency as well as profitability.
It has been analysed that some decisions are more influential on your overall business
processes, but some of them are small decisions without significant effect on your business as a
whole. Soapy Rides entrepreneurs will also be engaged in making sure that high quality car
washing is been provided to consumers so that they will be able to enhance the customer
satisfaction. This will also help them in making their business more successful. It will help firm
in growing and achieving their goals and objectives. In order to promote the services Soapy rides
will be involved in providing the car washing services at an affordable price. These decisions
will help entrepreneurs in gaining competitive advantage and also they will be able to make their
business plan a success. Company will also be involved in making use of various promotional
techniques such as social media marketing, digital marketing, and advertisement through print
media. The entrepreneurs will be involved in marketing the services on Facebook, Instagram.
This will also help them in creating cost efficiency. This will assist firm in growing and
achieving objectives. In order to make more effective decisions business plan of Soapy rides will
include all marketing mix strategies such as product, price and promotional. This will help
entrepenuer in making more effective decision and enhancing the managerial performance of
company. Manager of soapy rides will be provided with the task of decision making. All
decisions related to hiring of skilled and talented employees will be made by them. They will
also make decisions related to implementation of Budget. Soapy Rides manager will make sure
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that cost efficiency has been achieved by them. This will help the firm in increasing the sales of
their car washing services. It will also assist in attracting more new consumers. Effective
decisions will also help Soapy Rides in enhancing their productivity.
They will be also be engaged in doing market research so that better information can be
collected by them. Information related to techniques used for car washing by competitors will be
gathered. This will help firm in gaining competitive advantage. The decision making process of
Soapy Rides will include the collection of information. In this they will be involved in knowing
about the trends adopted by other firm. Entrepreneurs’ after collecting relevant information will
also be engaged in identifying the alternatives. In this they will ensure that if one strategy related
to business plan does not work than what will be the other alternative. This will help them in
saving their firm from any problem. The main strategy is to lower the price and provide
consumers with exterior as well as interior cleaning of car. They will also be providing these
services at door to door. This is the fundamental strategy. In this Soapy Rides needs to make
clear all roles and responsibilities of each member working with them. This will assist them in
achieving the set target and making their business plan a success. It will help firm in growing.
The exclusive decision can be made by entrepreneur can be related to quality. Quality of service
can be enhanced by Soapy Rides through providing training to workers.
Effective decision-making process and how will decision be made
Decision-making is a process of making choices by identifying the suitable decision,
gathering or collecting information and assessing alternative method for resolution. The
entrepreneur is adapting the decision-making process that can help make more deliberate,
thoughtful decision by conducting relevant data (Amasawa, Shibata and Hirao, 2020).. On the
other hand, it also considered the approach for increasing the chance that will select another
possible option. In order to satisfying the business establishment goal and objective.
There are different types of decision making process that provide facilities to make better
decision in business enhancement. So as require to follows some necessary steps and make an
effective decision.
 Identifying the decision: it is an initial step that help for identifying the important
decision related business development. Before starting the business, it should be
consulted with team members, executives and other managers. A successful entrepreneur
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will try to interact with other team members and then make decision. It is an important
for identifying opinion, view point of every one. As reach to the final conclusion.
 Gather relevant information: Before make decision, it is an essential thing to gather or
collect the pertinent information. In this way, it become easier to understand the
requirement of information and find out source where it will get it. This process is
involving both external as well as internal work (Brettmo and Browne2020). Some
information also related to the internal where they seek it through process of self-
assessment. Another information is that when it can be finding through online, books.
 Identify the alternatives: As entrepreneur collect or gather information, it will probably
identify the various possible path or action. So that they can provide the option to choose
best direction. It is also important for business expansion. In this way, it can be used the
imagination as well as additional information to construct new possible alternative. It
help for listing the possible as well as desirable alternative.
 Weigh the evidence: In this process, it has been drawn the information and emotions that
can be imaged when it would be like if carried out each every option. Sometimes, a
successful entrepreneur evaluate the initial step to resolve the issue with the help of
alternative option. As it move towards the internal process to reach the significant goal
and objective. At last, it should be placed the alternative in priority(Amasawa, Shibata
and Hirao, 2020). .
 Select among option/ alternatives: Once if entrepreneur have weighted all the evidence
and no ready to select for further business expansion. they mainly focused on the
combination of alternative. It may very likely be similar to alternative and handle the
current situation or condition.
 Take action: Afterwards, it is now ready to take some positive action by implementing
alternative options.
 Review decision and identifying its consequence: It is the last step where consider the
result of particular decision and also evaluating the resolve issue. It is very important to
make decision while achieving the goal and objective.
As per discussion, it can be implemented an effective decision which always support for
increasing the business profitability and productivity in marketplace.
The business model Canvas
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Business model Canvas is based on the strategic management and lean start-up for
developing new or existing enterprise model (Amasawa, Shibata and Hirao, 2020). It can be
represented in visual chart with suitable elements that describing the organizational product
value proposition, customer, finances, and infrastructure. This model assists the organization in
aligning their activities by trade-offs. It is to be consider as enterprise tool that help for visualise
all building blocks when start to implement innovative idea in business. It may include
customers, route to global market, value proposition.
The business model Canvas
It has been analyzed that Soapy rides is been involved in bringing out the car washing
services in order to enhance the experience of consumers, but the main issue which has been
faced by the company is related to funding. This is the main problem which entrepreneurs are
currently been going to it. In order to overcome it a persuasive business idea needs to be
provided in front of bank or other business agency so that business plan can be made successful.
This will assist firm in achieving objectives and also growing. Business plan will include the
following steps:
Executive Summary: Soapy Ride is been engaged in providing high quality of car washing
service. They will be involved in providing high quality of services at an affordable price. It has
also been analyzed that door to door car washing service will also be provided by firm. This will
assist the company in enhancing their revenue. Currently, the firm is facing problem related to
the funds.
Mission and Vision: The mission of Soapy Rides is to provide high quality of car washing
services to the luxurious car owners. The firm also have the vision to enhance their profitability
aspects.
Objectives:
 To be viewed as the premium car wash and detailed service in United Kingdom till the end
of year 2021.
 To enhance the revenue and profitability by 20% in next 6 months.
 To increase the consumer satisfaction by 10% till the end of year.
Situational analysis: This can include analyzing the strength and weakness of the firm. SWOT
model can be used in order to analyze the opportunities and threats.
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Strength: Soapy Rides has the strength of providing detailed car washing services to owners
of luxurious car. In this they have been engaged in appointing the skilled and efficient employees
who can provide high quality of services. They will also be engaged in making use of various
promotional strategies such as marketing through social media channels.
Weakness: Soapy Rides also have certain weakness. It has been analyzed that currently the
firm is been facing various problems related to funds. They need to make their idea look more
persuasive, so that bank can provide fund to them.
Opportunity: The Company also has the opportunity to expand their business in new
market. This will help Soapy Rides in increasing their profit as well as revenue. This will also
help the firm in increasing their sales and revenue aspect.
Threat: Soapy rides can have threat from the competitors. They can also loose consumer
base if the quality of services which has been provided by them is been reduced.
PESTEL Analysis
Industry Analysis
It is a simple and widely used framework that help for analyse the political, economic,
social, technological and legal change in the business environment (Bui, 2015). In this way, it
has been developed the understanding the overall business capabilities. It will be forced to
change that exposed to do from this take an advantage of opportunities.
PESTEL analysis is a tool that can be used by the organization to analyse the external
factors that can affect the decision process and business process of organization. PESTEL is
considered as acronym of Political Factors, Economical Factors, Social Factors, Technological
Factors, Environmental Factors and Legal Factors. These factors are also known as processes
that can be used by the organization to effectively analysis the external environmental factors to
manage the operations of the organization in effective manner.
Political Factor: Political factor are considered as the processes that are related to the decisions
and policies that are implemented by the organization maintain the political and economical
stability in country. These political decisions can affect the business performance of the
organization in different ways. Brexit is one of the most critical issue that is affecting the
political condition in the country which can affect the business operations of the organization.
The United Kingdom government is providing better facilities to the business organization to
perform business operations in effective manner (Keegan, 2017). Organization can take various
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measures in order to improve their operations in market place. Organization can take effective
measures and changes in business process to take advantage of the market situations. It plays a
significant role in identifying the factor that can impact Soapy Rides long term profitability in
certain marketplace. Soapy rides is operating the cleaning item in other countries, try to expose
various type of political environment. Sometimes, it can be achieved the success by using
dynamic cleaning washing machine to diversify the systematic risk within political environment
(Amasawa, Shibata and Hirao, 2020).. The organization can closely analyse the factor before
entering or investing in the certain marketplace. Moreover, the level of corruption increase,
especially in the consumer services.
Economical Factors: Economical factors are related to the economic conditions in local and
international market. Business organization are highly responsive to the decisions that can affect
the Economic conditions in country. For example changes in tax rate and inflation in country.
These factors can affect the pricing policy of organization like Soapy Rides. Brexit is one of the
most typical problem for business organization to run their business operations of organization in
market place. It is affecting the investments that organization can use to run their organization in
market. Investors in market place are uncertain about making investments in the UK market.
This is how business conditions in UK can affect the business process of organization in market
place. In Soapy Rides, The factor is mainly include inflation rate, interest rate, foreign exchange
and other economic cycle identify the aggregate demand. This factor impact on the organization
in term of competitive advantage (Harakh, 2019). Soapy Rides uses the economic factor such as
inflation, growth rate for providing the better car washing service to potential customer. In order
to spend a lot of time to give better service while enhancing overall business capabilities
(Amasawa, Shibata and Hirao, 2020).. The organization should consider this factor for
implementing the government intervention in marketplace.
Social Factors: Social factors are mainly considered as factors that are related to the personal
and professional values related to the individual person. There are various factors that are
considered by the organization are- education standards of people, population of country and
diversity in country. These factors can affect the business organization in operations and business
processes. Education level of people can allow the organization to perform recruitment process
to gain hire people from local area (Deepak and Jeyakumar, 2019). This can help the
organization to retain effective talent in organization. Population of the country is also high that
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can provide better opportunities to the organization in market place. High diversity in population
can help the organization to use various process to gain higher benefits in market place. This is
how local conditions are highly effective for business organization in market place. This factor is
based on the culture or environment which depend upon doing things that impact on the entire
business culture. In this way, it has been shared the beliefs, attitude and behavior towards large
number of population (Aikins and Boakye, 2015). Afterwards, it always identifying the role in
marketers at Soapy Rides. This organization will interact with customer and identify their need
or requirement related car washing services. Sometimes, the enterprise focused on the design
pattern of washing machine and influence towards car washing services. Soapy rides will be
consider the social factor that analyse the class structure, power structure, educational level,
demographics, skills of population. These are considered as important concept which always
inspire or motivate the existing customer towards organization.
Technological Factors: There are different technological factor can affect the business
operations of the organization. Main technological factors that can affect the performance of
organization are related to the current technology of organization, new updates in technology in
market place and the technology that is used by the competitors of organization. These are major
factors that can affect the internal operations in market place. The current technology that is
used by organization is effective and can be used connected to the new developments in
technology. This can help Soapy Rides can be use their existing technology to retain their
performance in market place. The technology used by the other organization is also similar to
Soapy Rides and it is challenging for organization to performing effectively in market place
(Chernev, 2018). Organization need to develop various changes in the business process to gain
higher benefits in market place. Technological development in market place are compatible with
operations of the organization and these factors can help the organization to gain higher benefits
in market place. An advancement of technology is consider as fastest growing or disrupting
various industries across global world. In this way, it also understand that technology will
increase opportunities for business in context of enhancing overall efficiency and performance
(Amasawa, Shibata and Hirao, 2020).. it is the most effectiveness of back and office operations
within organization. Auto car wash service can make use of modern computerized financial
administration. It provide the facilities to handle the accounting, information technology and
management system. With advancement of technology. It is likely to advantage or benefits for
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Soapy rides to provide the information about service through online medium (AYESU,
ACQUAH and OSEI AGYEMANG, 2012). The enterprise will set up the website where
maintain their brand equity of entity. There are lot of information related washing car services. In
this way, various existing customer attracts towards official website. The organization will
provide facility where client enter their personal information and confirm booking through
washing service. It is the simplest process that personalised email account and match with the
registered domain name of website (Amasawa, Shibata and Hirao, 2020).. It will be created and
facilities the electronic communication between customer and auto care wash services. On the
other hand, the organization will be used the advanced advance washing equipment which
increasing the opportunities for business. There are various equipment, machinery contribute to
maintain their effectiveness and efficiency of business operations.
Environmental Factors: Environmental factors are related to the sustainability of organization
in market place. These factors can force the organization to implement sustainable technology in
internal and external operations. These factors are related to the environmental safety and
protection of wild life (Shiu, 2017). These factor can prevent the organization to prevent use of
chemical in the car washing process. This can affect some operations of the organization in
market place. This is how organization can face some challenges in business operations in
market place. : Nowadays, it is growing the international as well as local environment
friendliness. In this way, it will be shown the entity that mainly concerned about the environment
or culture. It ensure that its overall activities and do not pose harm to environment (Xu, 2020).
Soapy rides firm is mainly concerned about the different parameter, measure the impact on the
environment. In order to address their positive as well as negative aspects. This is general drive
towards the routing of green culture and environment. In this way, Auto car service must be
supported the global world which drive to engage with the simple concept and include their
business operations. For starting the business, it will keep in mind to take the necessary step and
ensure that maintain the environmental friendly business.
Legal Factors: Legal factors are considered as the legislations that are developed by the legal
authorities in country. The legislations like employment act and business laws can affect the
business operations of the organization in market place. Legal factors can affect the business
operation of the organization in market place.
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These is how external factors of the organization can affect the business operations of the
organization in market. These factors can force the organization to make effective changes in the
business process to gain effective performance standards in organization.
Marketing strategy:
Marketing strategy can be considered as the process of developing specific business plan to
improve the performance of the organization in the market place. Marketing mix can be
considered in in the development of the marketing process to get better result with the operations
of the organization in market place. In this Soapy rides can be engaged in making use of various
techniques related to marketing. There are different considerations can be made by the
organization to get better response from market place. Marketing mix is considered as process or
set of activities that can be used by the marketing department of the organization to maintain
effective performance in the market place. These set of strategies can be considered as process to
improving the marketing performance of the organization in market place. These strategies are
related to the different process of the organization. According to the organization process of
marketing start with the initialization of the product development or manufacturing process. As
per these process organization tries to focus on the complete process of organization that starts
from starting of development process and runs to the end of the delivery or services process. By
considering complete product or development process organization can use this marketing
process to improve the sales of organization in market place with increment in the sales of the
organization (Mizik and Hanssens, 2018). This is how organization can improve their marketing
strategy to get higher benefit in market place. The marketing is also considered as 7P’s of
marketing that can be provide better strategies to the organization for the specific product or
services of the organization to improvise their various process to get better result with business
development process. As organization Spapy Rides is a car washing organization so the product
that is considered by the organization for the development of the marketing policy. There are
different considerations can be used by the organization in the development of the marketing
strategy to get better result with the services that are provided to the customer by organization.
The strategies that are developed in the marketing procedure are- product, price, promotion,
place, process, Physical evidence and people. These are main considerations are need to the
considered by the organization to attract more people to the car washing plant and improve the
brand image of the organization in market place. This includes the following:
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Product: Soapy Rides is been involved in implementing new business idea that is car washing
services. They will be engaged in providing external and internal car washing service to the
luxurious car owner of London. Products is major part of the marketing strategy of the
organization. The product is the main base of the business of the organization and organization
and customers are connected to each other by the products. In the case of Soapy Rides customers
and organization are connected with car wash service. There are different improvements can be
made by the organization in the service which is provided to the customer. In the first place
organization can improve the quality of the services by providing more facilities and services
into the car washing service (Quelch, 2017). Company can deliver better quality services to the
customer to create positive impact on the customer and it will improve their loyalty towards the
organization. This is how by providing quality of services to customer can improve the brand
image of the organization in market place. There are some other improvement also can be made
by organization in the services that are provided to the customers in the market place. There are
some additional services and products also can be offered to the customers to improve their
satisfaction to the customer. This is how product or services can be improved by the organization
to develop their marketing process in organization. There are some factors regarding products
that are mainly considered by the organization to generate higher benefits from the selected
market that is considered by business organization.
Price: In this company will be engaged in making use of skimming price. In this they will be
engaged in setting the price high at initial level and then lower down the price once the business
has been set. This will assist soapy Rides in achieving their goals and objectives. There are
different things are considered by customers regarding the services that are provide by the
organization to the customers. Along with product or services of organization customers also
considered the price of the product. This is major factor that can affect the decision making
process of the customer. This is important for organization to keep their pricing policy as per the
capability and economic conditions of the customer. Most of the time consumers considers the
cost of the product or the services that are provided by the customers to the check the cost
effectiveness of the services. In the case of the Soapy Rides to decide the cost of the services that
are provided to the customers (Hackley, Hackley and Bassiouni, 2018). Initially customers can
consider the quality of the product and make the comparison of the cost of the product with the
quality of the products. This is how pricing of the products is compared by the customer with the
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quality to select product that is most suitable for them. This is how impact of price is huge on
customer. Organization can use different processes and methods to decide effective pricing of the
car washing services that are provided to customers. There are some discounts and coupons also
can be provided to the customer to get better result with their sales in market place.
Promotion: The entrepreneurs will be involved in marketing the services on Facebook,
Instagram. This will also help them in creating cost efficiency. This will assist firm in growing
and achieving objectives. Feedback will also be taken by the consumer through the help of social
media channels. Promotion is one of the main concern of the marketing department of the
organization in market place. This is also one of the most important of marketing mix that is used
by the business organization to get better response from market place and target customers.
There are different process and methods are used by the organization to promote their products
and services in market place. The main objective of the promotion process is used by the
company to make the people aware of their product and services. In this process organization
uses various promotional process to provide information regarding their services that are offered
to the customer as they visits the company store or outlet. For this process organization can use
various promotional processes to make people aware of products and services (Lindgreen and Di
Benedetto, 2018). Most common promotional processes that are used by the organization are-
advertisement, sals promotion, public relation, direct marketing and referencing process. This are
most common processes that are used by the business organization in market place to get better
result with performance of the organization. The processes that are uswd by the organization can
be improved by implementing digital technology and artificial technology in the promotion
process to get better response from the market place. The technology can provide better
opportunities to the organization to gain higher accessibility to the people. Soapy Rides can
implement these processes in the promotional strategy to improve the visibility of the
organization in target market.
Place: It has been analyzed that Soapy Rides will be engaged in expanding their service at
London. When successful in it than they will be engaged in expanding their services at other
places so that their business market share can be increased and goals and objectives can be
achieved. Place is considered as the distribution chain that is used by the organization in the
market place. This is mainly considered as the processes and methods that are used by the
organization to provide services and methods to the customers. Organization can use various
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processes to attract more customer in order to increase the number of loyal customer to the
organization. There are different combinations of processes and methods can be implemented by
the organization to access to the customer base in effective manner. This process can be more
improved by implementing various new changes in the business process. For example
organization can use block chain technology to manage their services and service providing
processes to get better result from the business operations. This process can help the organization
to effectively serve their customer in order to improve their experience with car wash company
Soapy Rides. This is how various processes and technologies can be used by the organization to
generate higher benefits from market place. By using all these processes organization can
improve their performance in the market place that is targeted by them for business processes.
People: There are different people are connected or associated to the organization in different
manner. These people are associated to the company with various personal interests. This is
highly important for the business organization to make effective relation with these people in
order to gain higher productivity in market place. Main people who are associated to the
organization are- employees of Soapy Rides, Customers of Soapy Rides, and owners of Soapy
Rides, supplier and labor of organization. These all people are most important people for
company. Organization can use various processes to keep these people highly motivated and
encourages to contribute in the success of the organization in effective manner. There are various
motivation models can be implemented by the organization in effective way to improve the
performance and internal operational efficiency of organization. Soapy Rides can use effective
employee tracking and customer behavior tracking system in order to develop data base
regarding their needs (Kouropalatis, Giudici and Acar, 2019). These processes can be used by
the organization to develop effective data base in the organization to meet targets and business
goals of company in market place. Some of the technologies like artificial intelligence, Radio
frequency identification technique process to track the behavior of people in effective manner.
This process can help the organization to develop effective changes in the business process to
provide effective services to the customer. This is how Soapy Rides organization can implement
various techniques and processes in organization to get better result with their operations in
market place. To address more customer’s company can increase number of car was stations on
various places. This is how higher productivity can be generated by accessing more people.
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Process: Process in the marketing mix is considered as the how the organization operate to
produce the services that are provided to the customers in market place. There are different
processes and methods are used by the organization to develop the car wash service to its
customers. Company can implement various changes in their business process or operation
process to generate higher productivity in the market place. The services that are provided to the
customer are highly focused on the employees and people who are working in car wash services.
Company can improve their performance in market place by improve their internal operation to
generate higher productivity in market place. There are different processes can be used by the
organization to improve their business process in order to generate higher benefits in market.
Various reforms can be implemented in the business process to improvise business process to
improve the efficiency on the business process. Through these process organization can gain
higher accuracy and preciseness in business processes. There are different processes can be
implemented by the organization to improve the quality and operations of organization in
effective way. This process also can be considered as implementation of various processes that
can help the organization to improve the sustainability of business processes to gain higher
productivity in internal operations. By this process organization can retain higher productivity in
market place. This process will also improve the image of the organization in market place and it
will help the company to attract more people in order to gain high performance to offer better
and effective services to the customers. This is how by these process organization can improve
the marketing process of the organization.
Physical Evidence: Physical evidence is mainly considered as the process in which
organization can use various process to improve their image in market place. There are various
elements that are available to the organization that can help the organization to maintain
marketing process of the company. These elements are classified in two different type of
resources which are tangible and intangible resources. Organization can use these sources to
provide better marketing process. Organization maintain effectiveness of these resources and
make proper updates in products to effectively perform efficient marketing operations in market
place. Physical evidences of organization can be used by the organization to promote their
services in local and nearby market.
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This is how various changes can be made by the organization in marketing mix process to
develop better processes in order to attract new customer and retain older customer with better
marketing processes.
Budget: The budget which has been decided by Soapy Rides is €500. This will include the
following expenses.
Employees Salary €100
Rent €400
Total €500
Segmentation, Targeting and positioning: The consumer will be targeted on demographic
basis. In this the consumer of luxurious car owner in London will be targeted. They will be
segmented on the geographic and demographic basis (Porter, 2018). Soapy Rides will also make
use of cost positioning strategy. In this the company will lower down the cost of car washing
services and increase the quality of services. This will help them in attracting large number of
consumers.
Monitoring and controlling: In this Soapy Rides will be involved in making use of tools
such as KPI. This will help them in analyzing the business performance from the past. This will
help the company in analyzing the gaps and will also improve their service quality.
Methods of rising funds which can be used by Soapy Rides
Bank Loan: Company can be engaged in taking loan from bank. One of the most
common ways for startups to raise money is through a bank loan. In this the company needs to
be providing bank with the details of business ideas which will be used by them. They can also
been engaged in taking loan on the basis of idea which has been provided by firm.
Venture capital: The goal of a venture capitalist is to aim to invest early in a business that
shows high potential for growth. This can also help Soapy Rides in implementing their business
plan. They can also be engaged in doing the business in partnership. They can make use of the
funds by their partner. This will assist in implementing the business plan.
Collection of the information: There are two methods of information collection. One is primary
method. This is the raw data which can be used by firm in getting the end results. This will assist
in increasing the in-depth knowledge related to subject matter. For the present research primary
data collection method is used (McKeever, 2016). Company has been engaged in making use of
15

questionnaire method. The data has also been collected with the help of journal articles. This is
the secondary type of data collection method. It is really easy to collect information from this
method. In questionnaire the data was collected by 10 luxurious car owners.
Theme 1: How many times in a week car is been washed
Once 2
Twice 5
Regular 3
Total 10
Interpretation: From the above data it has been analyzed that 2 owners get their car washed once
in a week while 5 get twice. Only 3 owners do regular car washing.
Theme 2: Do you think it is affordable
Yes 7
No 3
Total 10
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Interpretation: 7 of the owners think that car washing service is affordable. On the other hand 3
feel that it is not affordable
Business Proportional canvas model
There are various considerations are made in the business canvas model to improve the
performance of the organization in market place. In business canvas model various factors are
used by the organization to gain higher productivity in market place.
Key Partners- These are the people who are mainly considered by the business organization and
important to maintain the continuity of operations in target market (Brown, Foroudi and Hafeez,
2019). These people are mainly considered as investors of organization. For example the
business alliances of organization, Joint Ventures, and strategic alliances of organization can be
considered by the organization to get enough capital investment in order to gain effective profit
in selected market.
Key Activities- These are considered as main operations that are performed by the business
organization in market pace. These are some processes and methods that are used by the business
organizations to run their organization in effective manner. some of the main business activities
of the organizations are- Efficient supply chain for lowering down the cost and Effective
management of human resource. These operations can help the organization to maintain
effectiveness of supply. These activities are provided as process that can be used by the
organization to gain success in market palce.
Value Proportion- Value proportion is considered as the value that is generated by the business
organization for customer in market place. There are different operations are performed by the
organization in market place to retain their loyalty, it can help them to meet the long term
business objective of Soapy Rides. The values that are considered by the business organization
are- Providing high quality of car washing services at lower price and Increasing consumer
satisfaction.
Customer Relationship- This is processes is considered as the communication operations that
are performed by the business organization in market place. some of the main activities that are
performed by the organization for customer relationship management are- Taking feedback from
consumers through social media channels., Effective communication, and Providing high quality
services.
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Key Resources- TO run organization in effective way organization needs some resources that
can affect the business process of the organization in market place. Main resources that are used
by the Soapy Rides Car wash company are- Human resource, Physical resource and Financial
resource.
Customer Segment- This is one of the main operation of the organization in market place to
attract customer in market place. These operation is performed by the organization in market
place. The customer that are selected form marketing process are on geographic basis and also on
demographic basis where there income level will be considered.
Channels- There are different business channels are used by the organization to meet business
requirement in target market. Main channels for business organization are based on the digital
technology (Brown, Foroudi and Hafeez, 2019). Main channels are- Social media channels such
as Facebook and Instagram.
Cost Structure- Cost structure is considered as planning of making investment in organization
operations. Main investments that are made by the organizations is the cost for the following
business plan is pound 500.
Revenue Stream- Revenue stream are the sources of income for business organization. Some of
the main source of income for business organization are- customers, advertisement of automobile
parts manufacturing organization and
CONCLUSION
This report is concluding the importance of the marketing operations of the business
organization in target market. various things related to the marketing operations has been studied
for Soapy Rides car wash company. Internal and external factors has been studied in
organization that can be considered by the organization in market place. Proper marketing plan
has been discussed in report with business canvas model to develop better understanding of
organizational marketing operations.
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19
Key partners
Complementary business
alliances
Joint ventures
Strategic alliances
Key activities
Efficient supply chain for lowering
down the cost
Effective management of human
resource
Value proposition
Providing high quality of car washing services
at lower price
Increasing consumer satisfaction
Customer Relationship
Taking feedback from consumers
through social media channels.
Effective communication,
Providing high quality seervices
Key Resources
Human resource
Physical resource
Financial resource
Customer Segments
The consumer will be segmented on
geographic basis and also on demographic
basis where there income level will be
considered.
Channels
Social media channels such as
Facebook, Instagram,
Cost structure
The cost for the following business
plan is pound 500.
Revenue stream
Soapy rides is been expecting to earn more
than they have invested.

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APPENDIX
QUESTIONNAIRE
How many times in a week do you get your car washed
 Once
 Twice
 Regular
Do you think the prices are affordable?
 Yes
 No
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