Soapy Rides: Effective Decision-Making and Business Model Analysis

This project delves into the effective decision-making processes of Soapy Rides, a car washing service business. It explores how the company makes strategic choices to enhance its market presence and profitability. The analysis includes an examination of the business model canvas, which aids in visualizing the essential components of the business, from value propositions to customer segments and financial structures. The project also incorporates a PESTEL analysis to assess the external factors impacting the business environment. Furthermore, the project outlines the decision-making process, from identifying the decision to reviewing its consequences, and discusses the application of marketing mix strategies. The project emphasizes the importance of quality service, employee training, and the adoption of promotional techniques like social media marketing to gain a competitive advantage and achieve the business goals. The project also looks at the business proportional canvas model to help the company make effective decisions.

Assignment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
MAIN BODY..................................................................................................................................2
Proposition to make effective decision in business.....................................................................2
The business model Canvas.........................................................................................................5
PESTEL Analysis........................................................................................................................6
Business Proportional canvas model.........................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
Appendix........................................................................................................................................21

INTRODUCTION
An effective decision-making is defined as a process through which alternative selected and
then managed through implementation of various activities. In order to achieve the business goal
and objective. In another way, it will be clearly defined the suitable element that can handle in
distinct sequence of necessary steps. The documentation will described about the effective
decision how it will be used by successful entrepreneur. It will be identified the possible benefits,
advantage that always support for improving the overall business capabilities and abilities.
Furthermore, it is mainly focused on the business idea related the car washing service in order to
create an effective plan for identifying essential need and requirement of client. The
documentation will describe about the essential resources or parameters that always support for
achieving the organizational goals.
MAIN BODY
The effective decision
In Soapy Rides, An effective do not make a great many decision. They always focused on
the important thing which help for enhancing overall business capabilities. In order to make few
important decision on the highest level of conceptual understanding. Initially, Executive may
find out the constants in a situation and also thinking about the strategic, generic rather than
problem solving (Yun, Zhao and Jung, 2020). Therefore, peoples are not impressed by speedy
decision but they can impress with technique how an effective decision will resolve issue or
problem. Within global marketplace, Soapy rides know when decision has to be considered as an
important principles. It should be made with pragmatically. Executive know that the most time
consuming phase in the process of decision making. Unless, decision has been regenerated on the
basis of current working situation. This means that effective decision itself is based on the higher
conceptual understanding and putting action commitment. Sometimes, it should be closed to the
possible capabilities of successful entrepreneur who have to carry it out.
The effective decision maker such as entrepreneur which always consider the
fundamental event and implement suitable strategies to handle the current business operation and
function. It can be possible when using an appropriate the plan that provide right direction
towards the organizational goal and objective.
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MAIN BODY
Proposition to make effective decision in business
Soapy Rides is been engaged in expanding their market by making effective decisions and
implementing effective business plan. They want to become prominent hand car washing service
provider. The company has been engaged in making a plan related to car washing. Entrepreneur
of Soapy Rides has been involved in making better decision so that their business can be
expanded and also profitability can be earned by them. It has been analysed that the firm will be
engaged in providing consumer with the three types of services. They will be involved in
providing exterior car washing, interior cleaning and detailing (Lam, 2018). Entrepreneur will
also be engaged in analysing the external and internal factors when making the business plan for
car washing. They will also be engaged in analysing the needs and demands of employees
working with them so that problems in firm can be solved and also better decisions can be made.
This will help Soapy rides in enhancing their operational efficiency as well as profitability.
It has been analysed that some decisions are more influential on your overall business
processes, but some of them are small decisions without significant effect on your business as a
whole. Soapy Rides entrepreneurs will also be engaged in making sure that high quality car
washing is been provided to consumers so that they will be able to enhance the customer
satisfaction. This will also help them in making their business more successful. It will help firm
in growing and achieving their goals and objectives. In order to promote the services Soapy rides
will be involved in providing the car washing services at an affordable price. These decisions
will help entrepreneurs in gaining competitive advantage and also they will be able to make their
business plan a success. Company will also be involved in making use of various promotional
techniques such as social media marketing, digital marketing, and advertisement through print
media. The entrepreneurs will be involved in marketing the services on Facebook, Instagram.
This will also help them in creating cost efficiency. This will assist firm in growing and
achieving objectives. In order to make more effective decisions business plan of Soapy rides will
include all marketing mix strategies such as product, price and promotional. This will help
entrepenuer in making more effective decision and enhancing the managerial performance of
company. Manager of soapy rides will be provided with the task of decision making. All
decisions related to hiring of skilled and talented employees will be made by them. They will
also make decisions related to implementation of Budget. Soapy Rides manager will make sure
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that cost efficiency has been achieved by them. This will help the firm in increasing the sales of
their car washing services. It will also assist in attracting more new consumers. Effective
decisions will also help Soapy Rides in enhancing their productivity.
They will be also be engaged in doing market research so that better information can be
collected by them. Information related to techniques used for car washing by competitors will be
gathered. This will help firm in gaining competitive advantage. The decision making process of
Soapy Rides will include the collection of information. In this they will be involved in knowing
about the trends adopted by other firm. Entrepreneurs’ after collecting relevant information will
also be engaged in identifying the alternatives. In this they will ensure that if one strategy related
to business plan does not work than what will be the other alternative. This will help them in
saving their firm from any problem. The main strategy is to lower the price and provide
consumers with exterior as well as interior cleaning of car. They will also be providing these
services at door to door. This is the fundamental strategy. In this Soapy Rides needs to make
clear all roles and responsibilities of each member working with them. This will assist them in
achieving the set target and making their business plan a success. It will help firm in growing.
The exclusive decision can be made by entrepreneur can be related to quality. Quality of service
can be enhanced by Soapy Rides through providing training to workers.
Effective decision-making process and how will decision be made
Decision-making is a process of making choices by identifying the suitable decision,
gathering or collecting information and assessing alternative method for resolution. The
entrepreneur is adapting the decision-making process that can help make more deliberate,
thoughtful decision by conducting relevant data (Amasawa, Shibata and Hirao, 2020).. On the
other hand, it also considered the approach for increasing the chance that will select another
possible option. In order to satisfying the business establishment goal and objective.
There are different types of decision making process that provide facilities to make better
decision in business enhancement. So as require to follows some necessary steps and make an
effective decision.
 Identifying the decision: it is an initial step that help for identifying the important
decision related business development. Before starting the business, it should be
consulted with team members, executives and other managers. A successful entrepreneur
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will try to interact with other team members and then make decision. It is an important
for identifying opinion, view point of every one. As reach to the final conclusion.
 Gather relevant information: Before make decision, it is an essential thing to gather or
collect the pertinent information. In this way, it become easier to understand the
requirement of information and find out source where it will get it. This process is
involving both external as well as internal work (Brettmo and Browne2020). Some
information also related to the internal where they seek it through process of self-
assessment. Another information is that when it can be finding through online, books.
 Identify the alternatives: As entrepreneur collect or gather information, it will probably
identify the various possible path or action. So that they can provide the option to choose
best direction. It is also important for business expansion. In this way, it can be used the
imagination as well as additional information to construct new possible alternative. It
help for listing the possible as well as desirable alternative.
 Weigh the evidence: In this process, it has been drawn the information and emotions that
can be imaged when it would be like if carried out each every option. Sometimes, a
successful entrepreneur evaluate the initial step to resolve the issue with the help of
alternative option. As it move towards the internal process to reach the significant goal
and objective. At last, it should be placed the alternative in priority(Amasawa, Shibata
and Hirao, 2020). .
 Select among option/ alternatives: Once if entrepreneur have weighted all the evidence
and no ready to select for further business expansion. they mainly focused on the
combination of alternative. It may very likely be similar to alternative and handle the
current situation or condition.
 Take action: Afterwards, it is now ready to take some positive action by implementing
alternative options.
 Review decision and identifying its consequence: It is the last step where consider the
result of particular decision and also evaluating the resolve issue. It is very important to
make decision while achieving the goal and objective.
As per discussion, it can be implemented an effective decision which always support for
increasing the business profitability and productivity in marketplace.
The business model Canvas
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Business model Canvas is based on the strategic management and lean start-up for
developing new or existing enterprise model (Amasawa, Shibata and Hirao, 2020). It can be
represented in visual chart with suitable elements that describing the organizational product
value proposition, customer, finances, and infrastructure. This model assists the organization in
aligning their activities by trade-offs. It is to be consider as enterprise tool that help for visualise
all building blocks when start to implement innovative idea in business. It may include
customers, route to global market, value proposition.
The business model Canvas
It has been analyzed that Soapy rides is been involved in bringing out the car washing
services in order to enhance the experience of consumers, but the main issue which has been
faced by the company is related to funding. This is the main problem which entrepreneurs are
currently been going to it. In order to overcome it a persuasive business idea needs to be
provided in front of bank or other business agency so that business plan can be made successful.
This will assist firm in achieving objectives and also growing. Business plan will include the
following steps:
Executive Summary: Soapy Ride is been engaged in providing high quality of car washing
service. They will be involved in providing high quality of services at an affordable price. It has
also been analyzed that door to door car washing service will also be provided by firm. This will
assist the company in enhancing their revenue. Currently, the firm is facing problem related to
the funds.
Mission and Vision: The mission of Soapy Rides is to provide high quality of car washing
services to the luxurious car owners. The firm also have the vision to enhance their profitability
aspects.
Objectives:
 To be viewed as the premium car wash and detailed service in United Kingdom till the end
of year 2021.
 To enhance the revenue and profitability by 20% in next 6 months.
 To increase the consumer satisfaction by 10% till the end of year.
Situational analysis: This can include analyzing the strength and weakness of the firm. SWOT
model can be used in order to analyze the opportunities and threats.
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Strength: Soapy Rides has the strength of providing detailed car washing services to owners
of luxurious car. In this they have been engaged in appointing the skilled and efficient employees
who can provide high quality of services. They will also be engaged in making use of various
promotional strategies such as marketing through social media channels.
Weakness: Soapy Rides also have certain weakness. It has been analyzed that currently the
firm is been facing various problems related to funds. They need to make their idea look more
persuasive, so that bank can provide fund to them.
Opportunity: The Company also has the opportunity to expand their business in new
market. This will help Soapy Rides in increasing their profit as well as revenue. This will also
help the firm in increasing their sales and revenue aspect.
Threat: Soapy rides can have threat from the competitors. They can also loose consumer
base if the quality of services which has been provided by them is been reduced.
PESTEL Analysis
Industry Analysis
It is a simple and widely used framework that help for analyse the political, economic,
social, technological and legal change in the business environment (Bui, 2015). In this way, it
has been developed the understanding the overall business capabilities. It will be forced to
change that exposed to do from this take an advantage of opportunities.
PESTEL analysis is a tool that can be used by the organization to analyse the external
factors that can affect the decision process and business process of organization. PESTEL is
considered as acronym of Political Factors, Economical Factors, Social Factors, Technological
Factors, Environmental Factors and Legal Factors. These factors are also known as processes
that can be used by the organization to effectively analysis the external environmental factors to
manage the operations of the organization in effective manner.
Political Factor: Political factor are considered as the processes that are related to the decisions
and policies that are implemented by the organization maintain the political and economical
stability in country. These political decisions can affect the business performance of the
organization in different ways. Brexit is one of the most critical issue that is affecting the
political condition in the country which can affect the business operations of the organization.
The United Kingdom government is providing better facilities to the business organization to
perform business operations in effective manner (Keegan, 2017). Organization can take various
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measures in order to improve their operations in market place. Organization can take effective
measures and changes in business process to take advantage of the market situations. It plays a
significant role in identifying the factor that can impact Soapy Rides long term profitability in
certain marketplace. Soapy rides is operating the cleaning item in other countries, try to expose
various type of political environment. Sometimes, it can be achieved the success by using
dynamic cleaning washing machine to diversify the systematic risk within political environment
(Amasawa, Shibata and Hirao, 2020).. The organization can closely analyse the factor before
entering or investing in the certain marketplace. Moreover, the level of corruption increase,
especially in the consumer services.
Economical Factors: Economical factors are related to the economic conditions in local and
international market. Business organization are highly responsive to the decisions that can affect
the Economic conditions in country. For example changes in tax rate and inflation in country.
These factors can affect the pricing policy of organization like Soapy Rides. Brexit is one of the
most typical problem for business organization to run their business operations of organization in
market place. It is affecting the investments that organization can use to run their organization in
market. Investors in market place are uncertain about making investments in the UK market.
This is how business conditions in UK can affect the business process of organization in market
place. In Soapy Rides, The factor is mainly include inflation rate, interest rate, foreign exchange
and other economic cycle identify the aggregate demand. This factor impact on the organization
in term of competitive advantage (Harakh, 2019). Soapy Rides uses the economic factor such as
inflation, growth rate for providing the better car washing service to potential customer. In order
to spend a lot of time to give better service while enhancing overall business capabilities
(Amasawa, Shibata and Hirao, 2020).. The organization should consider this factor for
implementing the government intervention in marketplace.
Social Factors: Social factors are mainly considered as factors that are related to the personal
and professional values related to the individual person. There are various factors that are
considered by the organization are- education standards of people, population of country and
diversity in country. These factors can affect the business organization in operations and business
processes. Education level of people can allow the organization to perform recruitment process
to gain hire people from local area (Deepak and Jeyakumar, 2019). This can help the
organization to retain effective talent in organization. Population of the country is also high that
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can provide better opportunities to the organization in market place. High diversity in population
can help the organization to use various process to gain higher benefits in market place. This is
how local conditions are highly effective for business organization in market place. This factor is
based on the culture or environment which depend upon doing things that impact on the entire
business culture. In this way, it has been shared the beliefs, attitude and behavior towards large
number of population (Aikins and Boakye, 2015). Afterwards, it always identifying the role in
marketers at Soapy Rides. This organization will interact with customer and identify their need
or requirement related car washing services. Sometimes, the enterprise focused on the design
pattern of washing machine and influence towards car washing services. Soapy rides will be
consider the social factor that analyse the class structure, power structure, educational level,
demographics, skills of population. These are considered as important concept which always
inspire or motivate the existing customer towards organization.
Technological Factors: There are different technological factor can affect the business
operations of the organization. Main technological factors that can affect the performance of
organization are related to the current technology of organization, new updates in technology in
market place and the technology that is used by the competitors of organization. These are major
factors that can affect the internal operations in market place. The current technology that is
used by organization is effective and can be used connected to the new developments in
technology. This can help Soapy Rides can be use their existing technology to retain their
performance in market place. The technology used by the other organization is also similar to
Soapy Rides and it is challenging for organization to performing effectively in market place
(Chernev, 2018). Organization need to develop various changes in the business process to gain
higher benefits in market place. Technological development in market place are compatible with
operations of the organization and these factors can help the organization to gain higher benefits
in market place. An advancement of technology is consider as fastest growing or disrupting
various industries across global world. In this way, it also understand that technology will
increase opportunities for business in context of enhancing overall efficiency and performance
(Amasawa, Shibata and Hirao, 2020).. it is the most effectiveness of back and office operations
within organization. Auto car wash service can make use of modern computerized financial
administration. It provide the facilities to handle the accounting, information technology and
management system. With advancement of technology. It is likely to advantage or benefits for
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Soapy rides to provide the information about service through online medium (AYESU,
ACQUAH and OSEI AGYEMANG, 2012). The enterprise will set up the website where
maintain their brand equity of entity. There are lot of information related washing car services. In
this way, various existing customer attracts towards official website. The organization will
provide facility where client enter their personal information and confirm booking through
washing service. It is the simplest process that personalised email account and match with the
registered domain name of website (Amasawa, Shibata and Hirao, 2020).. It will be created and
facilities the electronic communication between customer and auto care wash services. On the
other hand, the organization will be used the advanced advance washing equipment which
increasing the opportunities for business. There are various equipment, machinery contribute to
maintain their effectiveness and efficiency of business operations.
Environmental Factors: Environmental factors are related to the sustainability of organization
in market place. These factors can force the organization to implement sustainable technology in
internal and external operations. These factors are related to the environmental safety and
protection of wild life (Shiu, 2017). These factor can prevent the organization to prevent use of
chemical in the car washing process. This can affect some operations of the organization in
market place. This is how organization can face some challenges in business operations in
market place. : Nowadays, it is growing the international as well as local environment
friendliness. In this way, it will be shown the entity that mainly concerned about the environment
or culture. It ensure that its overall activities and do not pose harm to environment (Xu, 2020).
Soapy rides firm is mainly concerned about the different parameter, measure the impact on the
environment. In order to address their positive as well as negative aspects. This is general drive
towards the routing of green culture and environment. In this way, Auto car service must be
supported the global world which drive to engage with the simple concept and include their
business operations. For starting the business, it will keep in mind to take the necessary step and
ensure that maintain the environmental friendly business.
Legal Factors: Legal factors are considered as the legislations that are developed by the legal
authorities in country. The legislations like employment act and business laws can affect the
business operations of the organization in market place. Legal factors can affect the business
operation of the organization in market place.
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These is how external factors of the organization can affect the business operations of the
organization in market. These factors can force the organization to make effective changes in the
business process to gain effective performance standards in organization.
Marketing strategy:
Marketing strategy can be considered as the process of developing specific business plan to
improve the performance of the organization in the market place. Marketing mix can be
considered in in the development of the marketing process to get better result with the operations
of the organization in market place. In this Soapy rides can be engaged in making use of various
techniques related to marketing. There are different considerations can be made by the
organization to get better response from market place. Marketing mix is considered as process or
set of activities that can be used by the marketing department of the organization to maintain
effective performance in the market place. These set of strategies can be considered as process to
improving the marketing performance of the organization in market place. These strategies are
related to the different process of the organization. According to the organization process of
marketing start with the initialization of the product development or manufacturing process. As
per these process organization tries to focus on the complete process of organization that starts
from starting of development process and runs to the end of the delivery or services process. By
considering complete product or development process organization can use this marketing
process to improve the sales of organization in market place with increment in the sales of the
organization (Mizik and Hanssens, 2018). This is how organization can improve their marketing
strategy to get higher benefit in market place. The marketing is also considered as 7P’s of
marketing that can be provide better strategies to the organization for the specific product or
services of the organization to improvise their various process to get better result with business
development process. As organization Spapy Rides is a car washing organization so the product
that is considered by the organization for the development of the marketing policy. There are
different considerations can be used by the organization in the development of the marketing
strategy to get better result with the services that are provided to the customer by organization.
The strategies that are developed in the marketing procedure are- product, price, promotion,
place, process, Physical evidence and people. These are main considerations are need to the
considered by the organization to attract more people to the car washing plant and improve the
brand image of the organization in market place. This includes the following:
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