Soapy Rides: Comprehensive Business Plan for Mobile Car Wash Services

The provided document is a comprehensive business plan for Soapy Rides, a mobile car wash service primarily targeting the US market, specifically Irvine, California. The plan outlines the rationale for choosing a mobile model to reduce costs, analyzes the rising car wash industry, and identifies target customers, including corporate clients and individuals. It details the company's mission, services (basic, interior, premium washes), and business structure, emphasizing a strong foundation and team-oriented approach. The plan includes a detailed market analysis, segmentation (new car owners, luxury car owners, sports car owners, dealerships), and a target market segmentation strategy. A SWOT analysis assesses the company's strengths, weaknesses, opportunities, and threats. The plan also covers sales, marketing, and pricing strategies, along with management and financial plans, including profit and loss statements, cash flow statements, balance sheets, start-up requirements, and sales analysis. The business aims to offer high-quality car wash and detailing services, focusing on customer satisfaction and expansion. The plan showcases an in-depth understanding of the car wash industry, financial planning, and strategic market positioning to ensure the success of Soapy Rides.

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Authors Note
Course ID

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Executive Summary:
The current business plan is based on the Mobile Car Wash that would mainly operate in US
located in the Irvine California with the name of Soapy Rides. The primary purpose of
selecting this business is because it helps in eliminating the need for physical location and
reduces the cost of company that would needed for setting up a physical location for an added
costs. The industry of car wash is rising and presently it can accommodate unskilled labor
rather than the skilled labor due to the simplicity of the job. The business would mainly target
the corporate individuals and customers that require washing of their car on frequent basis.
The business also looks forward to carry out the washing jobs in parking, drive away and
garages as this are the places where it deems to get customer that are actually willing for a car
wash.

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Table of Contents
Introduction:...............................................................................................................................4
Business Objectives and Mission:..............................................................................................4
Mission:......................................................................................................................................4
Service and Amenities:..............................................................................................................5
Business structure:.....................................................................................................................5
Market Analysis Overview:.......................................................................................................6
Market Segmentation:................................................................................................................7
Target Market Segmentation Strategy:......................................................................................8
Service business analysis:..........................................................................................................8
Competition and Buying Patterns:.............................................................................................9
SWOT Analysis:........................................................................................................................9
Strategy and implementation summary:...................................................................................10
Competitive Edge:....................................................................................................................11
Sales Strategy:..........................................................................................................................11
Marketing Strategy:..................................................................................................................11
Pricing Strategy:.......................................................................................................................12
Management Summary:...........................................................................................................12
Personal Plan:...........................................................................................................................12
Financial Plan:..........................................................................................................................13
1) Profit and Loss Statement................................................................................................13

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2) Cash Flow Statement.......................................................................................................14
3) Balance Sheet...................................................................................................................15
4) Start-Up Requirements....................................................................................................16
5) Start-Up Assets................................................................................................................16
6) Sales Analysis..................................................................................................................17
6) Financial Highlights 1......................................................................................................18
7) Financial Highlights 2......................................................................................................20
Conclusion:..............................................................................................................................20
References:...............................................................................................................................22

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Introduction:
Establishing the mobile car was business can be amusing, money-making and also an
attention-grabbing business for those that has trade perseverance and elegance. With correct
site, good nick of service and good advertising, one can serve large number of clienteles that
need their cars to be washed swiftly and effectively for a reasonable price. Setting up a
mobile car was business also requires noteworthy amount of investment, strong planning and
focus to make the business profitable.
Soapy Rides is a start-up company for car wash service and it is chiefly measured as
the need for eliminating the need for physical site. This ultimately restricts the costs that the
corporation would be requiring to set-up. Since the mobile detailer company would look to
carryout job in specific parking lots, garages and drive-away where the business will be able
to obtain a sound customer that are willing to take car wash. In US the car wash industry
provide accommodations to greater amount of inexperienced labour instead of skilful labour
due to the simplicity of the job involved.
Business Objectives and Mission:
The objectives of Soapy Rides are;
1. To be considered as the first-class car wash and detailed service in US
2. Maintaining a higher amount of “gross profit margin”
3. Maintaining a modest and steady “net profit margin”
4. Expanding the two locations following the third year of operations
Mission:
The mission of Soapy Ride is to offer its customers with higher quality washing and
detailed service for luxury car owners in Irvine California, New York. The business will look

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forward to work to keep the employees satisfied so that it is able to successfully maintain an
impeccable customer service.
Service and Amenities:
Soapy Ride is standard as well as equipped mobile “car wash and auto detailing
company” which offers a wide range of service that rotates around “car wash and auto
detailing industry” with other range of complimentary services. The business intends to
provide its customers with every purpose of regularly hiring the service and this is the reason
where the business looks forward to customize its service. As a general note, the service of
Soapy Ride would mainly involve going into the market to provide service according to the
needs of customer. Below stated are some of the service which will be offered by Soapy Ride
to its potential customers;
a. Basic car wash service
b. Interior cleaning and detailing service
c. Premium car wash and polishing service
Business structure:
Soapy Ride owners are very much aware regarding the success of any business is
based on its foundation in which it is created. As a result, the owners have here undertaken
the decision of building a strong “mobile car wash and auto detailing” firm based on the
correct business foundation. More precisely, the business is set to build the mobile car wash
and auto-detailing business which would be holding an average for “car wash and auto
detailing” business in US (Kirzner, 2015). The company wants to create a business that is
dedicated with workforce that would go all the way of assuring that its clienteles are very
much satisfied and obtain value for money. To attain this, the owner is aware that it requires a
business with correct workforces and structure to attain what it has set to attain. This is main

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reason where it would be placing structures and procedures in place which would help the
business in delivering correct service and run on auto pilot. The achievement of Soapy Ride
mobile car wash and auto detailing business would be attached on team and not on the
individual. With wide amount of service offerings, the business is only anticipated to hire
greater than it is needed to run a orthodox mobile car wash business. The Soapy Ride would
look forward to employ professionals as well as skilful persons to occupy the needed
position;
a. Accountant
b. Sales and marketing executive
c. Customer service executive
d. Motor vehicle driver
e. Manager
Market Analysis Overview:
The Soapy Ride would be based in Irvine California, New York. The selected area of
business offers greater amount of benefits in respect of market that it would offer for
business. More than 40% of the household located in the nearby neighbourhood have an
annual income of greater than $75,000 (Parker, 2018). There is big amount of car dealers is
located in that area out of which five dealers are inside the radius of three mile of the
proposed business location of Soapy Ride.
The business of car wash replies to the rise in expenditure of household and also due
to the rise in the volume of cars in specific area or city. The market trend can be projected
without any stress. The present market trend prevalent in US suggest that the industry of car
wash in a bid to survive in the recent economic collapse comprises of added service to their
essential service offerings (Kuratko, 2016). There are some car wash businesses that are

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operating in the similar market. This includes Rugs Washers, Barbing Washers and Ryan
Detailing.
Market Segmentation:
Soapy Ride segment its market based on the type of car ownership customers. The
company believes that the form of car an individual owns demonstrates the volume of driving
along with their car washing and detailing requirements. The market segmentation of Soapy
Ride includes;
1: New Car owners: Those that are new car owners is very much likely to make use of hand
car washing service. These type of owners namely take great pride in their cars and would
regularly bring their car for wash and detailing service (Burns, 2016). The main objective of
this type of customers is to promote constant use of wash and detailing service. The aim of
Soapy Ride is to inform the customer that it would keep their car exactly the same when they
last drove it.
2: Older luxury car owners: These type of customers either owns a higher-end luxury cars
for a long span of years or they are not able to afford the expenditure of new luxury car
however they aspire the feeling of relaxed driving. These type of customers like to keep their
cars in best shape. The second hand car-owners would regularly spend several hours in their
cars and would place greater importance in keeping their car looking great.
3: Sports car owners: These type of people are regularly young or ranges in middle-aged
men and usually consider the look of their cars very important. They would also pride
themselves in looking their cars very important and would have their car washed on weekly
basis (Read et al. 2016). These type of car owners would occasionally have detailing service
but would keep their car so clean that it will not be requiring detail on regular basis.

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4: Dealerships: There are six new as well as used car dealerships inside the three miles range
of the proposed location of Soapy Ride. These type of dealership would regularly use the
service of outside car wash in order to detail their vehicles prior to setting up for sale.
Furthermore, there are other fifteen other cars dealerships inside the seven mile radius of
Soapy Ride.
Target Market Segmentation Strategy:
The main target market segmentation strategy of Soapy Ride is to attract the
customers that need repeated service and would target those business that frequently require
the service of car wash (Storey, 2016). It may not be hard for Soapy Ride to attract the
customers during the summer seasons and on weekends however, during the weekdays,
especially in the winter people would not think of having their cars washed. As a result of
this, Soapy Ride would look to target those individuals that are not restricted during these
busy hours. The main target customers of Soapy Ride are as follows;
a. Business owners that has new cars as they are very busy people however they are
regularly able to make their own hours.
b. Retired people with older luxury car owners is simply not controlled by the typical
work schedules, so they would be able to frequently wash their cars during the week.
c. Dealerships would require cars detailing and washed irrespective of the time of the
week. This will help in regular flow of traffic.
d. Businesses would also require their fleet cars to be washed in the week for using it in
the regular business hours.
Service business analysis:
The business of car wash in Irvine California comprises of numerous small
participants. Each thing ranging from local children that are collecting money for their young

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group on Saturday by washing cars to those that uses machines for automatic car wash are in
the direct competition for Soapy Rides. Nevertheless, the present two options look forward to
meet the price needs and are conscious of individuals that require selecting the service simply
because they are not required to clean the car themselves (Burns & Dewhurst, 2016). Soapy
Ride would look forward to target customers that are mindful of quality and give importance
to their cars to spend approximately $15 to $20 per week to make their car look good.
Competition and Buying Patterns:
In Irvine California there is one hand car wash business. The company is very new
and it is looking to contest with automatic car washes by providing lower prices.
Nevertheless, it is not simply aiming the customers that are looking for quality cleaning
(Nambisan, 2017). Soapy Ride is looking forward to target those customers that have the
desire of getting higher quality car wash and waxed so that they can keep their paint in a good
shape. The competing businesses which Soapy Ride is looking forward to target is very cost
conscious, consequently the prices would be around lower for these type of consumers to
encourage the usage volume.
SWOT Analysis:
Soapy Ride understands the vitality of recognizing its strength and weakness. This is
the only reason the business is looking forward to hire expert that helps in identifying the
same. Soapy Ride is creating a customary mobile car wash and auto detailing business that
has variety of service (Ansoff et al., 2018). This is the main reason why the owner of Soapy
Ride has decided to perform a SWOT analysis of their business idea;
Strength
 The business is located in densely
populated industrial as well as
Weakness
 The business is presently to the
market and presently it does not has

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residential area and this serves as a
strength of the business.
 The company has well-equipped
transportable car wash equipment
and tools. It is one of the few car
wash company that provides service
to both the corporate as well as
household customers.
sufficient finance to sustain the type
of publicity that it wants to give the
business.
 The business lacks customer
awareness and would take time in
building trust with its customers.
Opportunities
 As the business is centrally located
in New York, the company is open
to opportunities which the city has to
provide.
 Presently the business does not faces
much of the direct competition from
its customers as there are hardly any
business that are highly equipped
with mobile car wash and auto
detailing business inside the targeted
area.
Threat
 The unfavourable government
policies, seasonal fluctuations and
economic downturn may impact the
consumer spending.
 The rise of new competitors inside
the same location could be the threat
to Soapy Rides.
Strategy and implementation summary:
An important differentiating factor for Soapy Ride is the owners business and
individual links inside the neighbourhood of Irvine California. As a result of this sales and
marketing will be very high on focus by emphasizing on gaining the loyal as well as repeat

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customers of business (Rothaermel, 2016). The company would be mainly reliant on word-to-
mouth form of advertisement within the community.
Competitive Edge:
The competitive edge of Soapy Ride is to be a standard bearer of mobile car wash and
auto detailing business which has large number of complimentary business offers. The
competitive edge of Soapy Ride can easily help the owners in attracting the car owners inside
the target area of mobile car wash and business operations of auto detailing. Soapy Ride does
not faces any actual competition which can match with the service which it aims to offer. The
customer service of Soapy Ride would be customized to satisfy the demand of customers.
Sales Strategy:
The sales strategy of Soapy Ride is one-on-one basis. All the clienteles would feel as
a valued friends of Soapy Rides and all the personnel would be cared about in the company
(David & David, 2016). Soapy Ride is very much of the low cost of switching, so the
company would look forward to develop and keep the repeated customers. The sales strategy
of Soapy Ride would be mainly driven by outstanding customer service, trustworthiness and
quality service delivery.
Marketing Strategy:
The marketing strategy of Soapy Ride are as follows;
a. Familiarizing the business by distributing introductory letters and broachers to
corporate firms.
b. Printing fliers and business cards to tactically drop the same in corporate office,
public facilities and railway stations.
c. Using friends and family to spread about the business

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d. Placing a classified advertisement in newspaper regarding the company and service
that is offered by Soapy Ride.
e. Promoting the use of word-to-mouth form of marketing from the loyal and satisfied
customers.
f. Indulging in the direct marketing approach.
Pricing Strategy:
The pricing strategy of Soapy Ride is very much accessible in the “car wash and auto
detailing industry” as the company has no intention of charging higher price from customers.
The company will use penetrating pricing strategy of its “car wash and detailing service” to
reach wider part of market. The company will offer discounts to its customers who would
refer client to Soapy Ride.
Management Summary:
The proprietor will be the sole owner of Soapy Ride. The business will be helped by
experts that will be recruited in the expansion and administration of the business. The
business will be assisted by family book keeper in forming a long-term planned vision for the
organization.
Personal Plan:
As Soapy Ride is a periodic business and business rising in the hot summer months
and busier weekdays that during the weekends, Soapy Ride would remain dependent on the
temporary as well as part-time helpers. The business would hire a full time car wash and
detail specialist and one full time specialists when it is open for business. The business would
also hire a managerial associate that will assist the owner in paper work.

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Financial Plan:
1) Profit and Loss Statement

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2) Cash Flow Statement

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3) Balance Sheet

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4) Start-Up Requirements
5) Start-Up Assets

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6) Sales Analysis

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6) Financial Highlights 1

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7) Financial Highlights 2
Conclusion:
The present plan that is proposed on car wash service has been analyzed deeply in
terms of the industry structure, ownership and financial projections. The financial projections
has been carried out in respect of assumptions and forecasting which the business anticipates
to get and the numerous outgoings that will be occurred in terms of operational expenditure
and capital expenses which will take place over the span of five years as projected.
Commenting about the profitability and feasibility of growth of the business, it marks that the

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revenues are anticipated to grow as the business gains popularity. Overall the business of car
wash is a feasible business in the growing market of car wash.

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evaluation of water consumption by car wash facilities in Bauchi Town, Nigeria.
Journal of Applied Sciences and Environmental Management, 20(2), 363-366.

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Odiana, S., Onoja, M., & Ebun-Igbeare, E. (2016). Municipal water resources management:
evaluation of water consumption by car wash facilities in Bauchi Town, Nigeria.
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