Business Management Report: Sobeys Inc. - SWOT and Strategy

This report analyzes Sobeys Inc., a Canadian food retail business, outlining its business goals and objectives, which center around enhancing customer satisfaction, boosting social media presence, and increasing market share. The report presents a SWOT analysis, detailing the company's strengths (extensive store network, diverse product offerings, and sustainability initiatives), weaknesses (financial performance and pricing), opportunities (international expansion, online platform utilization, and technological innovation), and threats (competitive market, government regulations, and demographic changes). Recommendations are provided, aligning with SMART objectives, and include employee training for improved customer satisfaction, leveraging a partnership with Ocado for social media enhancement, and developing a market penetration strategy to boost market share. References to support the analysis are also included.

UNNING HEAD: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
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Business goals:
Sobeys Inc, a Canadian food retail business organisation, does its business in Canada for
more than 111 years (Corporate.sobeys.com, 2020). “We are a family nurturing families” Is the
business purpose of this company. The business objective of this organisation is to make life
better, which includes great experiences, families, communities and the lives of this company's
employees (Corporate.sobeys.com, 2020). Three recommendations will be developed for this
organisation. The recommendation will be based on SMART objectives, which will focus on
specific, measurable, achievable, realistic and timely (Bjerke & Renger, 2017). This organisation
will increase customer satisfaction within 6 months, a short term goal. This organisation will
boost its presence in social media within 1 year, a medium-term goal. This company will
enhance its market share within 2 years, a long term goal.
SWOT analysis:
Strengths  Through its 1500 stores, this company operates in a total of ten
provinces of Canada. This organisation offers its product to various
banners such as Sobeys, Foodland, Price Chopper, Safeway, Thrifty
Foods, Freshco, IGA and Lawtons drugs. Near about 125,000
employees of this company helps Sobeys Inc. to run its business
smoothly (Bedford, 2019).
 To create a positive corporate image in this organisation prioritises
sustainability practices (Corporate.sobeys.com, 2020).
 To reduce carbon emissions this organisation has taken certain
initiatives.

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 To fulfil the customer satisfaction and improve productivity this
organisation uses certain innovative and service offerings.
Weaknesses  The financial performance in 2016 and 2017 reflects that this
organisation is unable to deliver its best performance. It can be a
weakness for this organisation.
 Pricing strategy followed by Scobeys Inc is a weakness. In
comparison with its competitor, the product price of this organisation
is high.
Opportunities  This organisation has a good opportunity to expand its business at an
international level. It can help this organisation to boost its market
share and profit.
 This organisation can utilise the online platform for product selling. It
will help this company to attract more customers. To maximize its
presence in website, social media and mobile service, the officials of
Sobeys Inc has signed a deal with Ocado, which is a British business
organisation. Okado will help this organisation to penetrate further in
the market of Canada.
 The implication of innovative technologies can be an opportunity for
this organisation.
Threats  This organisation has to do its business in an intensely competitive
market. Walmart Canada, Costco Canada, Weston, Sysco, Loblaws
and Gordon Food Service are competitors of Sobeys Inc.
 The business of this organisation can be affected by new regulation

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and legislation, set by the Canadian government.
 Demographic change can be a threat to Sobeys Inc.
Matching the organisation and its environment:
To achieve the short term goal within 6 months, this company will provide training and
development programs for the employees. An efficient workforce can enhance customer
satisfaction. Through customer survey, the officials of this company will evaluate the success of
this initiative.
To maximise its presence in social media, this organisation has signed a deal with Ocado,
a British Company (Corporate.sobeys.com, 2020). This company will help Sobeys Inc. to boost
the presence of Sobeys Inc. in social media. Whether this initiative is successful or not will be
evaluated by the technical team of this company. The technical team will scrutinise this
company’s presence in social media.
To enhance its market share of this company, this company will develop an appropriate
market penetration strategy, which will help this company to penetrate further its business in
Canada. After the completion of two years, the official of this company will evaluate the market
share. It will help the company to understand whether the strategy was successful to deliver its
desired outcome or not.

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References:
Bedford, E. (2019). Sobeys: stores Canada 2019 | Statista. Retrieved 31 March 2020, from
https://www.statista.com/statistics/544966/number-of-sobeys-stores-canada/
Bjerke, M. B., & Renger, R. (2017). Being smart about writing SMART objectives. Evaluation
and program planning, 61, 125-127.
Corporate.sobeys.com. (2020). Our Company and Purpose - Sobeys Corporate. Retrieved 31
March 2020, from https://corporate.sobeys.com/our-purpose/
Corporate.sobeys.com. (2020). Sustainability at Sobeys - Sobeys Corporate. Retrieved 31 March
2020, from https://corporate.sobeys.com/sustainability/sustainability-at-sobeys/