Creating a Business Brochure for a CAM Practice (SOCE311)

This assignment involves creating a business brochure for a Complementary and Alternative Medicine (CAM) practice as part of the SOCE311 course. The brochure includes essential details such as the business name, contact information, timings, location, services offered (Homeopathy, Acupuncture, Naturopathy, Reiki, Hypnotherapy, and Nutritional medicine), and information about the practice. The brochure is designed to serve as a marketing tool, highlighting the benefits of CAM approaches and the clinic's holistic care philosophy. The assignment also includes a presentation component where the student explains how the brochure will be used to attract and inform potential clients, emphasizing the practice's patient-centric approach and its collaboration with conventional medicine. The document provides details about the use of acupuncture in various health conditions and its physiological mechanisms. The assignment aims to help students develop practical marketing and business development skills within the healthcare sector.

Why alternate
medicine
One of the reason that alternative medicine
is very much popular is of its increasing
awareness over the last few decades. Many
healthcare approaches(Walkerman, 2018)
that were once used as an alternative
medicine(Kumar, 2016) only are now
being used as a complementary
medicine(Lorenc, 2018) in conjunction
with the existent, conventional medical
treatment( Boston et al., 2019)
Patients nowadays are seeking out more
painless and effective ways of improving
their daily health and they are preferring
non-drug, invasive and affordable
approaches to better their health and well-
being. Alternate medicine have shown to
improve chronic conditions better as
compared to conventional medicines.
While conventional medicines continues to
be pertinent in acute emergencies but here
as well, complementary medicine give a
dual approach option to the patient – for
better prognosis and rapid recovery.
About us
As an organization, we have been
extending reliable and patient centred
complementary and alternate medicine
(CAM) services to the society, since 2010.
Why us?
The Healing Clinic has experts from every
field of complementary and alternate
medicine, with years of experience. As an
healthcare organisation, we strive to work
in collaboration with conventional
medicine, to provide our clients with a
holistic care.
“Treatment should be patient centric,
not be idiocentric”
The Healing Clinic
CONTACT US
10/365 Little Collins St, Melbourne
VIC 3000, Australia
Timings – 10.am to 8pm (Monday to
Saturday)
Contact number - [phone]
Services we offer
> Acupuncture
> Homeopathy
> Naturopathy
> Reiki healing
> Hypnotherapy
> Nutritional medicine

• Acupuncture as an alternative
therapy has found its use in
various health conditions like
knee pain, facial pain, neck
pain, osteoarthritis, migraine
and headache, normalizing
impaired blood pressure,
sleep disorders, myalgia, low
-back pain. Acupuncture
therapy has also been seen as
an effective measure in
typical sport health conditions
like golfer’s elbow, tennis
elbow, sciatica. In
gynaecological problems like
morning sickness, labour pain
and rheumatoid arthritis –
acupuncture therapy has been
beneficial as well.
Uses of Acupuncture
• Acupuncture works by a normal
physiological mechanism known
as counter-irritation.
• An acute or chronic pain arising
from a certain organ or area of the
body can be replaced by a dull,
diffused pain of low intensity.
This pain modulation is bought by
the pain gate mechanism. The fine
needles induces a ‘different’ pain
of diminished intensity which
provokes the brain to ‘locate’ it
other than the acute or chronic
pain. The brain after locating this
needle ‘induced’ pain, releases
natural pain killer substances
(present in our body) to relief the
entire pain sensation in the
affected area, thus relieving the
complained pain as well.
Acupuncture is
science, not a lore
Why Acupuncture

References
Boston, C., Wong, N., Ganga, T., Chandradatt, K., Rosales, J., Singh, J., & Kurup, R.
(2019). Comparison and Effectiveness of Complementary and Alternative Medicine as
against Conventional Medicine in the Treatment and Management of Type 2 Diabetes.
Journal of Complementary and Alternative Medical Research, 1-8.
Kumar, S. (2016). Case Study of Allied Health and Complementary and Alternate
Medicine. In Umbrella Reviews (pp. 205-216). Springer, Cham.
Lorenc, A., Feder, G., MacPherson, H., Little, P., Mercer, S.W. and Sharp, D., 2018.
Scoping review of systematic reviews of complementary medicine for musculoskeletal and
mental health conditions. BMJ open, 8(10), p.e020222.
Wakerman, J., Humphreys, J., Wells, R., Kuipers, P., Entwistle, P., & Jones, J. (2017). A
systematic review of primary health care delivery models in rural and remote Australia
1993-2006.