Soccer Carnival: Communication Tool Report for Youth Program

This report analyzes the communication strategies for a soccer carnival aimed at developing youth soccer programs. It identifies the target audience as young soccer players and emphasizes the use of ProSoccerData (PSD) as a primary communication tool. The report outlines the purpose of communicating soccer development information and details the rationale for choosing PSD, highlighting its role in recruitment, tracking, and communication between trainers, players, and parents. The planned distribution methods involve social media and smartphones, with the installation of PSD software for updates. The report specifies the required stakeholders (parents, trainers, players) and resources for policy and message development, approval, and publication. It outlines the development, approval, and production process, including message identification, policy development, approval, message design, publication, monitoring, feedback collection, and campaign reporting. The report concludes by emphasizing the importance of stakeholder input, software design, and the use of various media platforms for effective communication.

Running head: SOCCER CARNIVAL GUARANTEES A FUTURE FOR THE YOUTHS 1
Soccer Carnival Guarantees a Future for the Youths
Student’s name
Institutional affiliation

SOCCER CARNIVAL GUARANTEES A FUTURE FOR THE YOUTHS 2
Contents
Part 1: Choosing a Communication Tools ......................................................................................3
Target audience............................................................................................................................3
Purpose.........................................................................................................................................3
Name............................................................................................................................................3
Rationale for choosing this communication tool.........................................................................3
Planned distribution method and promotion activities for this communication tool...................3
Identification of the people and resources required to produce this communication tool...........3
Outline of the development, approval and production process....................................................3
Identification of message..........................................................................................................3
Development of policy.............................................................................................................4
Approving the policy................................................................................................................4
Designing the message.............................................................................................................4
Publishing the message............................................................................................................4
Monitoring and collecting feedback.........................................................................................4
Reporting campaign.................................................................................................................4
Bibliography....................................................................................................................................5

SOCCER CARNIVAL GUARANTEES A FUTURE FOR THE YOUTHS 3
Part 1: Choosing a Communication Tools
Target audience
The targeted audience for this soccer carnival is are children who are the future soccer players.
They form the long-term business perspective. The communication tools would help to reach this
targeted audience.
Purpose
The project would communicate relevant information regarding soccer development programs
using ProSoccerData (PSD). The PSD is the best communication tool that trainers, players, and
parents use. This software optimizes the operations and communication with the soccer club.
Name
Soccer carnival guarantees a future for the youths
Rationale for choosing this communication tool
PSD has become important software that the soccer carnival uses to recruit, track, and
communicate with its young talents. The amateur club uses the PSD system to build relationship.
The system allows the club to access recent updates regarding the players. Today, the PSD has
become common for trainers because it helps them to integrate the sportive reporting
functionalities (ProSoccerdata, 2017). PSD has thus become an important communication tool
that has simplified communication between parents, trainers, and players.
Planned distribution method and promotion activities for this communication tool
The message or information will be conveyed through the social media platforms and
smartphones. In fact, it will critical to install the PSD software to facilitate the delivery and
monitoring of the updates.
Identification of the people and resources required to produce this communication tool
The production of this important communication tool requires the input of key stakeholders
including parents, trainers, and players. The management will use the views of the stakeholders
to design the policy and information regarding its application. With the help of the software
designer, it will be polished and published as an application for the club. Stakeholders shall
receive the publication through their social media platforms, emails, and the club’s newsletter.
Outline of the development, approval and production process
This project entails the soccer development plan through different process.
Identification of message
The message used will be based on the needs to develop and tap the soccer talents in the
community. The message will address the needs of the targeted audience and stakeholders.

SOCCER CARNIVAL GUARANTEES A FUTURE FOR THE YOUTHS 4
Development of policy
This forms the second step, which involves the establishment of a policy to outline the main
needs of the youths and their parents. Nonetheless, the policy development will depend on the
dynamic situation thus makes it a continuous process.
Approving the policy
With the policies and updates, the club’s legal team will scrutinize and approve it based on the
inputs of stakeholders.
Designing the message
The club’s information technology department will design the new policy to meet the
expectations of stakeholders. This message will entail the relevant approved policy and visual
information corresponding to the market.
Publishing the message
The stakeholders will do the publication of the message on the preferable media that is
accessible.
Monitoring and collecting feedback
The management needs to monitor the campaign by collecting relevant information on the social
platform. With the feedback, the management will be able to identify the areas of improvement.
Reporting campaign
The management will report the campaigns outcomes to its stakeholders to refine policy and
improve the operations of the organization.

SOCCER CARNIVAL GUARANTEES A FUTURE FOR THE YOUTHS 5
Bibliography
ProSoccerdata. (2017). Diegem Sport. Retrieved September 21, 2017, from
https://www.prosoccerdata.com/en/cases/kds