Analysis of Attraction and Event Management at Sochi Olympics 2014

This report provides a comprehensive overview of the attraction and event management of the Sochi Olympics 2014. It begins by discussing the formation stage, highlighting key aspects such as the lighting torch ceremony and the investment made by Russia, while also acknowledging the challenges and risks associated with the event, including political unrest and mechanical failures. The report then explores the growth stage, detailing the division of the games into coastal and mountain clusters, and the creation of various venues. It also highlights the impressive performances and record-breaking acts achieved during the games. Furthermore, the report delves into the staging of the Sochi Winter Olympics, outlining the stages of game management, including strategic planning, operational planning, operational readiness, event delivery, and event closure. The report also addresses stakeholder concerns related to the sustainability of such events, emphasizing the importance of promoting the use of the natural environment, ethical business practices, and sustainable practices like water conservation, waste reduction, and renewable energy usage in transportation. The report concludes by providing recommendations on stakeholder concerns in relation to sustainable management for such events.

Running head: ATTRACTION AND EVENT MANAGEMENT
ATTRACTION AND EVENT MANAGEMENT
Name of the student
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Executive summary
The paper deals with the attraction and event management of Sochi Olympics 2014. The report
discusses in brief about the winter Olympic of Sochi 2014. It includes the formation and the
growth of the winter Olympics 2014. It also includes the staging of the winter Olympics 2014.
The report concludes by giving recommendations on stakeholders concern in relation to
sustainable management for such events.

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Introduction
In relation to 2014 winter Olympics, a multilevel international sports events held in
Sochi. There is a brief mention about the Sochi 2014 event in the paper, organize by the
Organizing Committee 2014 Olympic Winter Games. The paper deals with the formation stage
of winter Olympics. Further, it also includes the growth strategy of Sochi Olympics. In addition
to this, it provides the staging of the Sochi Olympic Games.

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Formation stage of Sochi’s Winter Olympics
Russia in the 2014 Olympic included the gold medalist Irina Rodnina for the lighting
torch ceremony (Buning and Gibson 2016). This was the 22nd occurrence of the Olympic Games
in winter, started from 7 February 2014. It was the first time Olympic winter Games held in
Russia at Sochi. Previously, Sochi was in some controversial news for few months before the
start of Olympics. When Moscow was the host country, Sochi had been home during 1980
summer Olympic Games.
Russia reportedly invested 51billion dollar on the games (Brown, Smith and Assaker,
2016). There were several threats and risks associated in the formation of the game, including
political unrest of Ukraine. In the year 2013, Russia passed a bill on anti homosexuality in the
parliament for the certainty of protest due to which there was derailment of Olympics. Due to the
mechanical failure in the opening ceremony, there were some problems occur in lighting
ceremony (Devine and Devine 2017).
In spite of so many problems, Sochi in Olympics Games improved their performances,
slowly and smoothly. Sochi Olympics included nearly 2800 athletes from different national
committees. In this winter Olympic; Sochi Olympics was from 88 national Olympics
committees that created history in the Olympic Games (Getz and Page 2016).
Growth stage of the Sochi’s winter Olympic
Sochi 2014 recorded strong performances with spectacular events and record-breaking
acts. Sochi games divided into two parts, coastal cluster type and mountain cluster type. In
coastal cluster type, includes ice events and in mountain cluster type, it includes compact games.
Mountain cluster is located in krasnaya Polyana region. It takes around half an hour to travel

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from the coastal to mountain (Jepson and Clarke 2016). Sochi Olympic was created along black
sea coast of Imeretinskaya Valley. For the Olympic Games 2014, there were few things created
for the games like central stadium, Sochi Olympic Skating Centre, Curling Centre. There was
also a park between Olympic village and the Coastal Venues (Leask 2016). Games were
women’s sky jump, slope style, freestyle and snowboarding. At Sochi, in the Speed skating, the
most dominating performer at any winter Olympic Games as Dutch group recorded the score of
23 medals in the games. Russia won 13 gold medals, 11 silver medals and 9 bronze medals
(Mahadevan 2017).
The staging of the Sochi’s Winter Olympics
A good and strategic game involves various stages with proper game management. It
includes planning of the game, operational planning, operational readiness, event delivery and
event closure (McKercher 2017). Strategic planning involves proper planning of the game, in
addition to the clear concept of vision, mission, achieving desired set target and creation of team.
The second stage deals with operational planning, means to plan the desired actions taken. It
involves team priorities, clients, various stakeholders associated with the game, check operation
in a detailed manner. Third stage involves operation readiness that focuses on real life scenarios
and actions; it includes finalizing the actions and functions, training of the work and the team.
Once the operation readiness done, the next stage includes main part of staging that is to execute
the set pan into action.
It involves functions of players’ stakeholders, and other members associated with the
games execute their actions. Lastly, the final stage deals with closure of the event, includes
delivery of the games with proper game management. In order to achieve outcomes, it includes

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evaluation, reinstatement, and return to the places. Apart from these stages, Sochi Olympic
Games also includes planning on Sochi national committee activities, performance management,
system development, creation of program for maximum audience, increase in efficiency of
Olympic Games and venues, participating in test series, assessing the overall game performance
with the help of game management.
Stakeholder’s concerns related to the sustainability of such events.
To promote sustainability there must be more use and encouragement of natural
environment. Sports and games is a cost effective method for the encouragement and promoting
development projects in sustainability (Testa and Metter 2017). Stakeholders with ethical
business practices and principle help in managing good relations and better work atmosphere. In
relation to events like Olympic Games, there must be sustainable environment. A stakeholder
helps in planning, deciding, organizing, and evaluating the decision in relation to events and
policy functions.
Creating sustainable environment in Olympic Games will affect the health in a positive
way. There is growing contribution for the empowerment of woman and young generation in
relation to health and education therefore; sustainability will influence the living and well-being
of the people. There is a direct impact on health and fitness, living standards, due to
environmental pollution it creates unhygienic and health issues. Various research and findings
done on the sustainability in relation to Olympic Games, it has shown that using sustainable
practices various stakeholders can affect the mental health, physical health and cognitive health
of the individual in a positive and healthy way (Todd, Leask and Ensor 2017).

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1. Watersheds are required to be the primary planning units to create sustainability within
human as well as natural communities. Water catchment methods for collecting rain as well as
snowmelt should be installed at the earliest at places like the Olympic Village facilities, sports
venues, hotels as well as restaurants, which will be experiencing heavy water usage due to the
Olympics. Conservation of water is required to be comprehensive and get implemented. Reuse of
water via dual plumbing methods, one for pure water and another for lightly used water, is
required to get installed in Olympic Villages as well as sports venues (Todd 2017).
2. There should be sustainable refuse programs for the reduction as well as elimination of
garbage production as well as recycling of every material that has been disposed of. There
should be the pursuing of a Zero Waste Policy at every Olympic venues as well as facilities, and
also at restaurants, hotels as well as shops with a rise in visitors because of the Olympic Games.
3. The mode of transportation during the Winter Olympics should be restricted to public
conveyances that only use renewable energy, bicycles as well as walking. There should be the
use of only environmentally-caring devices as well as chemicals for removing the snow.
Moreover, there should be the elimination of requirement regarding new roads via automobile-
free planning (Todd 2017).
Conclusion
The report provides information on the Winter Olympics of Sochi 2014. It includes the
growth and formation of the Olympic. In addition, it discusses about the Sochi Olympic 2014
including the staging of the winter Olympics 2014 and the recommendation of the stakeholders
in relation to sustainability on such events.

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