Event Management of the Sochi 2014 Winter Olympics: A Detailed Report

This report provides a detailed analysis of the event management of the 2014 Winter Olympics held in Sochi, Russia. It begins by exploring the formation and growth stages of the event, highlighting key aspects of the planning process, including the involvement of event specialists, media coverage strategies, and volunteer programs. The report then delves into the staging of the games, discussing the compact format of the Olympic Park and the diverse entertainment programs. Furthermore, it examines the future development of the Olympics, emphasizing its role in strengthening economic structures and urban development. The report concludes with recommendations for improving athlete performance, including training schedules, dietary requirements, and doping checks. The report also highlights the importance of green standards, media coverage, and the role of professionals such as psychologists and yoga instructors in managing athlete stress. Finally, it emphasizes the need for web-based monitoring systems to track athlete performance.

Running head: EVENT MANAGEMENT OF WINTER OLYMPICS AT SOCHI 2014
Event Management of Winter Olympics at Sochi 2014
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Executive Summary
The purpose of this report is to throw light on the event management of the Winter Olympics that
was held at Sochi. It will elucidate on the formation and growth stage of the Winter Olympics. It
will expound on the highlights of the Winter Olympics at Sochi and the key highlights of the
game that enthralled the world. It will also talk at length about the future development of the gala
event and the recommendations that can be implemented in order to bring about improvement in
the overall scale of the game and increase its efficacy and popularity in the international forum.

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Table of Contents
Introduction......................................................................................................................................3
Formation Stage of Sochi’s Winter Olympics.............................................................................3
Growth Stage of Sochi’s Winter Olympics.................................................................................4
Staging of Winter Olympics at Sochi..........................................................................................4
Future Development of the Olympics..........................................................................................5
Recommendations........................................................................................................................5
Conclusion:......................................................................................................................................6
References:......................................................................................................................................7

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Introduction
The Olympic Game is a famous international event of sports that features sports
competitions where a large number of athletes from all around the world take part. It is
considered to be the foremost sports competition in which more than 200 nations take part in.
The Winter Olympics that was held at Sochi was the first one to be held at Russia after break up
of the Soviet Union. 98 events were held in the arena of 15 winter sport events (Persson and
Petersson 2014). The winter Olympics were organized on a large scale and the event
management and administration is worthy to be reckoned with that can inspire other sporting
events.
Formation Stage of Sochi’s Winter Olympics
The foremost task while organizing a Olympic game will be the bringing together of
renowned event specialists who have made a distinct name for themselves in the arena of
organization and who will be able to work together with other professionals, technical crew and
performers (Halchin et al. 2014). Many event planning committees came together in order to
arrange the gala event of the 2014 Winter Olympics. A lot of effort was taken to arrange for
media coverage that will play a crucial role for the worldwide broadcast of the event. 5 million
schoolchildren in Russia was enlightened about the values associated with Olympics. Special
courses were designed for university students highlighting technical aspects related to games.
More than 25,000 volunteers made interaction with Olympians and spectators. The volunteers
took care of 17 arenas of activity that included that of transport, anti-doping as well as medical
services (Kiktev et al. 2017).

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Growth Stage of Sochi’s Winter Olympics
Many buildings were built during this period that followed the norms of the Green
Standards. The lighting system was energy efficient and the system of heat recovery was in
tandem with maintaining the green standards. The Sochi Organising Committee played a great
part for the popularity of the game and they invested a large sum of RUB 16.2 billion for
supporting development projects that were sustainable. Co-ordination was made with the United
Nations Development Programme along with that of United Nations Environmental Programme
in order to ensure that the games are sustainable (Hutchings et al. 2015). The Organising
Committee Sochi worked along with British firms in order to ensure that the venues were in
accordance with the UK BREEAM standard. Improvements have been made within the
framework of the society which was winess to upgraded infrastructure and saw the creation of
new jobs. The quality of life improved in exchange of years that was spent on disruption along
with that of construction. Sochi can now boast of bypass roads that help in avoiding heavy traffic
in its primary thoroughfare. It also facilitated a quick road connection that ran from coast
alongside to the mountains. New power stations that were built enabled energy supply that could
be relied upon. Urban planning was the main agenda and facilities for those who were mobility-
impaired like wheelchair users were looked after.
Staging of Winter Olympics at Sochi
The format of the games were made extremely compact setting the stage for a having a
unique experience for the athletes along with fans at Sochi. The Olympic Park that was referred
to by the name of Coastal Clutter was home to a gamut of venues in relation to ice competition
and each were very close to each other. The finale saw the bringing together of highlights from
last four years. A large number of artists who hailed from 70 regional areas of Russia performed

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at a large number of venues. Game time performance was inclusive of a ballet gala event and the
special draw was throat singing from Chukchi region and playing of Kuban traditional Cossack
tune (Chu 2015).Lezginka dancing that originated from Dagestan would also be another event
that would draw the attention of the audience. An entertainment programme would also be held
that would include an exhibition that will focus on cultural diversity and craft belonging to
different ethnic groups. The opening ceremony screened a video that showed Liza Temnikova
who is 11 year old portraying a character by the name of Lyubov who was reading out Russian
alphabet where each individual letter was related to a renowned Russian person. Opening
ceremony of the games laid stress on classical music and on productions that were large in scale.
(Petersson 2014). In the finale, Maria Sharapova brought in the Olympic torch and it was handed
over to Yelena Isinbayeva who is a pole vaulter and it was again handed over to Aleksandr
Karelin who is a wrestler.
Future Development of the Olympics
The Olympic Games is a cultural phenomenon in the international arena that is growing
thoroughly at a steady pace and its influence is increasing in the modern age. A huge number of
cities in the developing world wants to host Olympics. The Olympic games can act as a valuable
tool that will strengthen economic structure of the modern cities. Hosting Olympic games is held
to be urban developmental strategy that will provide a large number of benefits in the area of
infrastructure development (Van Rheenen 2014). The Olympic games will help the local
economies to adjust themselves to the global markets and it would help in increasing the
competitiveness. The producer services were given more importance that led to the formation of
new urban hierarchy. Increasing complexity in relation to financial system worldwide has paved

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the path for the formation of global cities that was a dominant factor in relation to international
economy (Lenskyj 2016).
Recommendations
Efforts should be made to train and coach the sportsmen that will lead to improving their
performance. Training schedules should be conducted on annual basis that would ensure
continuity in the arena of training. Experienced sports doctors should be employed who would
look after their dietary requirements. Physiologists and physiotherapist should be always at the
disposal of the sportsmen and yoga instructors will play a crucial role in calming the nerves of
the players and decreasing their mental stress. Doping should be kept in check and the athletes
should be checked on regular basis (Alekseyeva 2014). Monitoring system that would be web-
based should be developed that would keep a track of performance levels of the athletes. There
should be monitoring parameters in relation to different discipline.
Conclusion:
An Olympic game brings together renowned event specialists and they will be working
along with other professionals, technical crew and performers. Green Standards were maintained
during the hosting of the Winter Olympics that was held at Sochi in 2014. The lighting system
was energy efficient and the system of heat recovery was in line with green standards (Kirilenko,
and Stepchenkova 2017). Media coverage will play a pivotal role for broadcasting the event on
worldwide basis. Opening ceremony of the games laid stress on classical music and productions
of large scale was the highlight of the event. Yoga instructors and psychologists would play a
crucial role in decreasing the mental stress of the players. It is highly recommended that doping
should be kept in check because the athletes often take recourse to this for satisfying their mental

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agony. Monitoring system that is web-based would be able keep a record in relation to the
performance of the players.

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References:
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mega-events. East European Politics, 30(2), pp.158-174.
Chu, M.P., 2015. Xi Jinping at Sochi: leveraging the 2014 Winter Olympics for the China
Dream. Asia Pacific Journal of Sport and Social Science, 4(2), pp.124-133.
Halchin, E., Rollins, J.W., Tiersky, A. and Woehrel, S., 2014. The 2014 Sochi Winter Olympics:
Security and Human Rights Issues.
Hutchings, S., Gillespie, M., Yablokov, I., Lvov, I. and Voss, A., 2015. Staging the Sochi winter
Olympics 2014 on Russia Today and BBC World News: From soft power to geopolitical
crisis. Participations: Journal of Audience Reception Studies.
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Landscape, and Temporal Dynamics. In Analytics in Smart Tourism Design (pp. 215-234).
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Lenskyj, H.J., 2016. Sochi 2014 Olympics: Accommodation and Resistance. In Sport, Protest
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Persson, E. and Petersson, B., 2014. Political mythmaking and the 2014 Winter Olympics in
Sochi: Olympism and the Russian great power myth. East European Politics, 30(2), pp.192-209.

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Petersson, B., 2014. Still Embodying the Myth? Russia's Recognition as a Great Power and the
Sochi Winter Games. Problems of Post-Communism, 61(1), pp.30-40.
Van Rheenen, D., 2014. A skunk at the garden party: the Sochi Olympics, state-sponsored
homophobia and prospects for human rights through mega sporting events. Journal of Sport &
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