Consumer Behavior Research: Grill'd and Social Density Presentation

This presentation analyzes the research article by Consiglio, De Angelis, and Costabile (2018) on the effect of social density on word of mouth (WOM). The presentation highlights the qualitative research methods used, focusing on the findings that high-density surroundings can negatively impact customers' sense of control, thereby affecting WOM. It introduces Grill'd, an Australian food chain, as a real-world example, discussing the company's plant-based menu and recommends that Grill'd leverage social density to enhance customer experiences and encourage WOM, particularly for their new menu items. The presentation references key articles and sources, supporting the recommendations made to improve the company's performance through improved customer experiences.

MARKETING
Science of Consumer Behaviour
Article:- Consiglio, I., De Angelis, M., &
Costabile, M. (2018). The effect of social
density on word of mouth. Journal of
Consumer Research, 45(3), 511-528.
Student Name-
Student Id-

RESEARCH ARTICLE: EMPIRICAL
STUDIES
 The empirical studies that has been
conducted by me is qualitative research
methods that are used to collect the data in
the non-numerical format.
 The case studies of the different authors
have been taken to conduct and support
research.

RESEARCH ARTICLE: FINDINGS
 The findings of this research shows that high-
density surroundings makes the customers
experience a damage in terms of the actual
control that makes it probable to get engross
in the word of mouth (WOM) to re-establish
the same.
 It can be concluded that public density
enhances the probability of dividing the data
with others and that individual’s long-lasting
requirements for governing lesser the effect.

INTRODUCTION OF A REAL-WORLD
ORGANISATION
 Grill’d company is well known Australian food
chain that is specialist in offering burgers in
the market of Australia. It was established by
Simon Crowe in the year 2004, Hawthorn,
Melbourne.
 In the year 2019, the company new products
is there new plant-based menu instead of
meat, which makes meat free menu for a day
in a week.

RECOMMENDATIONS FOR THE
ORGANISATION
 It is recommended to the Grill’d to offer delight
experiences by keeping the attention on the
social density as this will help them to enhance
the customer experience that gets convert into
the word of mouth.
 Word of mouth is done by the different people in
a method to self-enhance and reinstate a
intellect of the value, which improves company
performance.
 It is recommended to company to offer first it in
social density area which will lead to word of
mouth in order to enhance the no meal for a
day.

REFERENCES
Bell, E., Bryman, A. and Harley, B. (2018) Business
research methods. Oxford university press.
Consiglio, I., De Angelis, M., & Costabile, M. (2018). The
effect of social density on word of mouth. Journal of
Consumer Research, 45(3), 511-528.
Grill’d (2018) Grill’d. Retrieved from: https://
www.grilld.com.au
Khalil, S. (2019). Grill’d has launched four new burgers
that taste ‘just like beef. Retrieved from: https://
www.news.com.au/lifestyle/food/eat/grilld-has-launc
hed-four-new-burgers-that-taste-just-like-beef/news-
story/5fdd8a57606051c02991de5f0baf42ee
Quinlan, C., Babin, B., Carr, J. & Griffin, M.
(2019). Business research methods. South Western
Cengage.