Business Research: Opportunities and Problems of Social E-Commerce

This business research report examines the opportunities and problems associated with social electronic commerce within the Australian restaurant industry. The report explores the impact of social networking platforms on restaurant performance, including enhanced customer awareness and communication. It identifies key objectives such as understanding social e-commerce, recognizing opportunities like market segment growth and global market access, and addressing challenges like data security and increased competition. The research incorporates reflective writing, analyzing the learning process and its contribution to the author's understanding of the evolving business environment and the importance of research in professional development. Data collection methods included interviews and questionnaires, emphasizing the role of social media in promoting restaurants and the implications of e-commerce for customer engagement and delivery services. The study highlights the importance of adapting to changes within the restaurant industry and the application of theoretical knowledge in practical business scenarios.

RUNNING HEAD: Business Research
Business Research
Opportunities and Problems of Social Electronic Commerce in restaurants of Australia

Business Research 1
Table of Contents
Reflective writing.......................................................................................................................2
References..................................................................................................................................6

Business Research 2
Reflective writing
I have prepared this research program on the topic “Opportunities and Problems of Social
Electronic Commerce in restaurants of Australia”. I have discussed the developments which
are taking place in the field of electronic commerce. Discussed has been made about the use
of social networking platforms by the restaurant industry of Australia for enhancing the
performance of the business by making the customers aware and communicating with the
customers in a better manner (Savrul, et. al., 2014). In this research program, I have discussed
the objectives on which the execution process of the research is dependent. Objectives which
I have formulated for this research are developing an understanding of the social E-commerce
from E-commerce, identification of the opportunities which have gained by the Restaurant
industry in Australia due to the emergence of social E-commerce and to identify the problems
faced by restaurant industry due to use of social E-commerce (Turban, et. al., 2017).
The Internet is a two-way approach which is used for communicating with the
customers. Social networking platforms have affected the lives of people at large. I have
developed knowledge of the impact of social networking platforms in enhancing the
performance of the business and interacting with the customers of the business. E-commerce
has increased the transparency between the business and customers of the business (Ferreira,
et. al., 2017). Different forms of social commerce are being used with a motive to enhance
the performance. I have understood that social commerce is those platforms which permit
people for collaborating with each other on the online platforms for the purpose of
exchanging information, making purchases and services required. I have understood that
these platforms have reduced the efforts involved in shopping by the customers. That for the
effective utilization of the resources available with the restaurant, there is a need to use social
media tools for the promotion of the restaurant (Turban, et. al., 2016).

Business Research 3
Business can easily target the audience or market with the help of social networking
platforms. During the initiation of the data collection process, I have analyzed that customers
are free to present their views regarding the business and share the experience for providing
feedbacks to the business. Another aspect which acted as an opportunity for the restaurant
industry in Australia is delivery. People can order the food and it will be delivered within the
mentioned time. There is a rise in the number of users of these social networking platforms
due to increase in the work pressure (Savrul, et. al., 2014). Different opportunities from the
use of electronic commerce which I have identified include the growth of the market
segments, develops a competitive advantage for the business, enhancing the chances of
growth and success along with the expansion of the area of operation, access to the global
market at a minimal cost and less time. I have discussed problems with the use of electronic
commerce in business. These problems which have been covered in this research include
issues related to data security, increase in the level of competitions and involvement of high
cost (Nanehkaran, 2013).
This learning process has helped me and prepared me for dealing with the future
aspects of the changing business environment. I have focused on developing this research in
an effective manner by collecting quality data and applying effective approaches or
strategies. I personally believe that learning process is an essential part of the life of an
individual. Learning process enhances the knowledge as well as helped me in performing the
role assigned to me in a better manner. Learning process has contributed to my experience
and will help me in performing the future research activities in a better manner. This learning
process has developed my knowledge regarding the current aspect of the IT industry which is
being used by the businesses for communicating with the customers (O'Gara, 2014). I will
use this knowledge gained while conducting the research for the attainment of the future
goals.

Business Research 4
Research programs are important as these help in generating knowledge of the manner
in which a research program is initiated for the attainment of the objectives or goal set. I have
initiated this research program for attaining the objectives of the course and meeting the
requirements of the course. As a professional, I will face different situations where I will use
the knowledge of gained during the execution process of this. As a professional, I need to
apply the theoretical knowledge I have gained for dealing with the practical aspects of the
professional life. The research topic is a common aspect and developing regarding the
knowledge of the topic will help in coping with general life aspects or situations (Chen, et.
al., 2013). Restaurant industry of Australia is growing and aspects of the industry are
changing. This research has made me aware of the growing industry and changing aspects
which I have to analyze for identifying the impact of these aspects on the business as a
professional.
I have prepared with a research program with applying my knowledge and conducting
research for accumulating data. Data has been accumulated for the different aspects of the
research as well as for the manner in which a research is to be conducted. For success in
completing this research program, an action plan has been formulated on the basis of which
all the activities of the research are carried out (Barney & Mackinlay, 2010). I have
accumulated data related to different methods of data collection and selected a suitable
method for collecting data. I have assembled data related to the research program for
developing the research program as per the research questions and objectives set. I have
applied qualitative research method with a motive to analyze and examine the effects of the
use of e-commerce in the restaurant industry which cannot be calculated or measured.
This research program has played a vital role as I have initiated this research program
and a base has been developed for future programs. I will be able to perform or to conduct the
future programs with the better knowledge and in a better manner. This business research has

Business Research 5
motivated me to perform the future projects in a better manner by applying the knowledge
which I have gained during the execution process of this research. For gathering data, I have
used interviews, questionnaires, and observations. These sources of data collection have
provided high-quality primary data (Chang & Lin, 2014).
In the assignment one, I have presented the data collected related to the research
program. This is done with a motive to develop knowledge of the topic selected for
conducting research. I have done this for ensuring that reliable and authentic data is presented
in the research. I have applied numerous methods for ensuring collection of quality, authentic
and reliable data. In the assignment two, I have covered different methods used for collecting
data presented in the assignment one. These methods have been analyzed properly for
choosing most suitable and appropriate method for the research (Coleman & Willis, 2015).
This learning which I have gained from the completion of this research will be used in
the future for performing the research projects assigned to me in a better manner. This
learning process has developed my research skills which will be used for conducting research
activities for the analysis of the market, industry and other aspects of the business
environment (O'Gara, 2014).
Thus, it can be summarised from the above discussion that learning is an integral part
of the experience as learning contributes to enhancement in the experience gained by an
individual. I have gained knowledge regarding different aspects of a research which I will use
for future programs, for professional life, and for general life.

Business Research 6
References
Barney, K. & Mackinlay, E. (2010). Creating Rainbows from Words and Transforming
Understandings: Enhancing Student Learning through Reflective Writing in an
Aboriginal Music Course. Teaching in Higher Education, 15(2), 161–173.
Chang & Lin. (2014). The effect of reflective learning e-journals on reading comprehension
and communication in language learning. Computers & Education, 71, 124–132.
Chen, C., Chung, M. & Wu, W. (2013). The Effects of Faded Prompts and Feedback on
College Students’ Reflective Writing Skills. The Asia-Pacific Education Researcher,
22(4), 571-583.
Coleman & Willis. (2015). Reflective writing: The student nurse's perspective on reflective
writing and poetry writing. Nurse Education Today, 35(7), 906–911.
Ferreira, T., Pedrosa, I. & Bernardino, J. (2017). Business Intelligence for E-commerce:
Survey and Research Directions. In World Conference on Information Systems and
Technologies (pp. 215-225). Springer, Cham.
Nanehkaran, Y. A. (2013). An Introduction to electronic commerce. International Journal of
Scientific & Technology Research, 2(4), 190-193.
O'Gara, S. (2014). Writing a CPD article: a CPD article enhanced Shaun O'Gara's
understanding of the process of writing a reflective account. Nursing Standard,
29(9), 61–61.
Savrul, M., Incekara, A. & Sener, S. (2014). The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences, 150,
35-45.

Business Research 7
Turban, E., Strauss, J. & Lai, L. (2016). The Social Enterprise: From Recruiting to Problem
Solving and Collaboration. In Social Commerce, 181-203. Springer International
Publishing.
Turban, E., Whiteside, J., King, D. & Outland, J. (2017). Overview of Electronic Commerce
and Social Commerce. In Introduction to Electronic Commerce and Social
Commerce, 3-33. Springer International Publishing.