Social Electronic Commerce: Opportunities, Problems, and Impact

This report delves into the multifaceted world of social electronic commerce, examining both its opportunities and inherent problems. It begins with an introduction that outlines the project's objectives, scope, and research methodologies, including a comprehensive literature review. The report investigates the positive aspects of e-commerce, such as its ability to expand business reach and reduce operational costs, while also addressing the challenges, including security concerns, privacy issues, and inventory management. The research methodology section details the use of both primary and secondary data collection methods, including surveys and literature reviews, along with the application of deductive research approaches and descriptive analysis designs. The report concludes by summarizing the mixed impacts of social electronic commerce on the current business environment, highlighting the potential for growth and expansion while acknowledging the risks associated with data security and privacy. The study provides a balanced perspective on the subject, supporting the analysis with references to academic sources and research findings.

Opportunities And Problems
Of Social Electronic
Commerce

Table of Contents
INTRODUCTION...........................................................................................................................1
Project objective...............................................................................................................................1
Project scope....................................................................................................................................1
Literature review..............................................................................................................................1
Research Questions..........................................................................................................................2
Research Methodologies .................................................................................................................3
Research Limitations.......................................................................................................................4
Research Plan...................................................................................................................................5
CONCLUSION................................................................................................................................5
Reference List..................................................................................................................................6

INTRODUCTION
Social electronic commerce is part of electronic dealings which has provided many
opportunities in the market. With the assistance of this systems transactions has become more
easy and effective and also limitations of accessibility is almost vanished form the society.
Different social sites are utilised in this context and buying and selling of goods and services is
made possible. It is not true to say that social commerce has always positive results as there are
also various drawbacks of the same (Aggarwal and Zhai, 2012). In the following report the
problems and opportunities of this system will be discussed in depth which will help user in
understanding the subject matter in more detail. Thereafter, the research methodology will also
be described in depth in the text below which will show what all options are available with the
researchers to gather the required information.
Project objective
 To analyse the opportunities and problems faced by social electronic system
 To study the overall impact of e-commerce
Project scope
 The given report will cover all the aspects related to the e- commerce mainly focusing on
the problems and opportunities offered by same.
Literature review
According to Aggarwal, (2011) e- commerce is helping different industries which wish
to expand the total business using the online sites. They promote their products through various
sites and accordingly revises orders for the same. It shows that this concept has brought a
positive move for companies who do not exists physically and can be accessed only through their
websites. On the other hand as per the context of Brown, and Green, (2012) e- commerce
utilization is limited to the extent of advertising and promoting. He suggest that marketing is the
core opportunity introduced by the digital commerce and is limited to that only. After this when
the views of Turban, and et. al., (2015) were analysed it was observed that if the market which is
unexploited by e-commerce is added under the domain of digitalisation hat quick growth can be
experienced. For same it is necessary that the market is investigated deeply so that possible
opportunities can be achieved an growth can be experienced. Also in the views of Huang, and
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Benyoucef, (2013) after the introduction of social electronic commerce the purchasing power of
the middle class has raised to a good level. It is due to the reason that a variety of options are
now made available with comparatively less price which further promotes higher profits. Liang,
and et. al., (2011) brought in front various problems related to the same system. He says that
afetr the introduction of digital commerce the issue related to accumulation of excess of
inventory has raised to a great level. It is due to the reason that under this concept it is difficult
too predict the expected supply which further leads to the issues in supply chain. Also, apart
from this there are problems which are in connection to the delivery of the commodity. Due to
high possibilities of return sellers are always at the risk involving with the cost of delivery which
is high and if not recovered than may lead to excess of loss to the company. Jackie and Gilbert
presented the other ethical issues related to the subject matter. They says that in this system
privacy is at risk as while placing the order customers need to give their personal information
which if in case is miss-used than can lead to great risk. Apart from this it is also evident that
process of completing the e – commerce transaction can not be successfully done until the
personal data is shared among the seller and buyer. Hence there is possibly no solution to the
refereed problem of digital business. With the privacy issues Mayo, (2014) discussed the security
issue also which are associated with the same concept. He says that internet has given immense
ease to customers that they can reach to every minute detail related to a particular product. This
way problems can be created by unfair use of available information and can bring adverse effects
to the society. Another issue which is faced by this code of conduct is under this system the total
margin for the suppliers get reduced which further decreases the income of the business. It is due
to the reason that much margin gets less due to expenditure incurred on cash on delivery. In this
manner the suppliers has to share their profit which limits their capacity to grow. In view of
Turban, Bolloju, and Liang, (2011) it is not like that the subject matter offers only the
disadvantages. It has also provided positive change in the current business scenario. The cost of
construction of offices and its maintenance is eliminated as in online business no fancy physical
property is required and stock can be simply kept on go downs. This way the saved cost can be
used for other productive purpose which can help an entrepreneur in developing to a great
extent.
Research Questions
 Does social electronic commerce has brought development in present business world?
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 What are the problems faced in e- commerce?
 Discuss the different opportunists offered by social commerce.
Research Methodologies
In order to collect information sources are required by the researcher. There are immense
options which re available in the surroundings through which the data can be extracted.
Depending upon the nature and type of information the mode is selected. In the given research
report the methods which are utilised are given below in detail:
 Information accumulation: in order to gather the data there are two strategies that is
collecting it manually for the first time or using the already available data. In this report
the two techniques have been utilized for collecting the information. Primary strategy is
one that is gathered and which isn't distributed earlier while in the other method, data
which is now distributed by various writers in different books, diaries and so on are
taken. There are distinctive techniques for gathering the essential data that is study, poll,
and so on (Yadav, and et. al ., 2013). In exhibit investigate analyst will utilize review
strategy for gathering the data in which inquiries will be solicited from the employees of
Amazon. Apart from this, indirect data can be gathered through books, diaries, web and
so on. In the provided report investigator has made utilization of books and diaries for
gathering data. Adjacent to this, there together exists another incite necessity of directing
a questionnaire for considering the viewpoints of the employees working with amazon.
 Research approach: It is likewise one of the compelling strategy which feature the
example through which information will be gathered. For the most part, two sorts of
research approaches are present under it that is deductive and inductive. In the present
investigation specialist will utilize deductive approach because of the idea of the open
writing where this examination will be more centred around the making of new
hypotheses (Silverman, 2016). Here, research will be done on the premise of the
accessible data. The purpose for choosing these procedures is it enables researchers to
grow profound comprehension of the subject presented.
 Research configuration: Study design is the procedure through which facts of gathered
data is given in methodical way. In this exploration, specialist will utilize descriptive
examination outline since it helps qualities of populace incorporated into the flow look
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into. This exploration configuration will be utilized in light of the fact that with the
assistance of this researcher can without much of a stretch get access of legitimate
wellsprings of data on the premise of which substantial results can be drawn (Brinkmann
2014).
 Information examination: For investigating the gathered information there are two sorts
of strategies that is subjective and quantitative procedures are utilized. In quantitative
systems, all the gathered information is displayed in numeric frame. Then again, in
subjective strategies all the assembled data will be reflected in textual form. In the
existing report, investigator will utilize subjective method under which all the data will be
available in textual form(Flick, 2015)
 Research Theory: Research theory means the conviction, supposition and estimations of
researcher for the existing subject. Two research reasoning are there which is
interpretative and positivism. In the present report analyst will utilize interpretive theory
since it indicate the single concept with various number of certainties. Thereafter, this
rationality is exceptionally affected by the strategy for research which will be done in this
investigation. Owing interpretive rationality help with receiving legitimate outcome for
the present theme. It would be viable for the analyst in regard to grow profound
understanding with respect to part of forefront supervisors in upgrading worker
engagement (Neuman and Robson, 2014).
 Sampling: Under this examining techniques different options are available that is
probabilistic and non-probabilistic. Under the given study, non-probabilistic inspecting
procedure will be utilized under which purposive examining technique will be utilized.
Here 20 workers will be chosen for getting the response on the effects of e – commerce
(Smith, 2015).
Research Limitations
While conducting the research the biggest limitation which was faced was of the limited
time provided. In order to provide the quality information it is necessary that the required time
frame is given so that all the quality aspects can be put in front. When enough time is provided
work can be done with greater efficiency and hence the results are more useful. Another
limitation which was faced was of the budget provided against the same. To conduct
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investigation at this scale much funds are necessary so that maximum standard can be
maintained. Apart from this similar data availability at different secondary resources acted as a
barrier. Different authors had almost same views on the subject matter which restricted the
variety in the quantity of collected data. Apart from this it is also observed that when same
research aspects are discussed again and again the quality of whole study gets affected and hence
this way the user losses interest in the presented investigation.
Research Plan
While conducting the research various steps need to be taken which give effective results
if proper planning is done in advance. For this researcher needs to prioritise each task so that
accordingly he can allocate his time and resources accordingly. This will help in achieving the
desired results and therefore the objective will be accomplished. Given figure shows the time
taken by each activity according to which the research was completed.
CONCLUSION
From above research report this has been summarised that social electronic commerce
has mixed effects on the present business environment. As per the view of different authors it
provided various opportunities to an enterprise to develop and experience expansion in the
business with the use of such technology. The revenues got increased due to saving in the cost
which further helped the enterprises in investing the cash in the sections which can bring better
results. After this the given report also shows also how the same has negative effect on the
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business scenario. This is due to the reason that with the introduction of this system fear of
security and loss of privacy is observed which can lead to great loss to an individual as well as to
the enterprise.
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REFERENCES
Books and Journal
Aggarwal, C.C. and Zhai, C. eds., 2012. Mining text data. Springer Science & Business Media.
Aggarwal, C.C., 2011. An introduction to social network data analytics. Social network data
analytics, pp.1-15.
Brown, B. and Green, N. eds., 2012. Wireless world: Social and interactional aspects of the
mobile age. Springer Science & Business Media.
Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at
design features. Electronic Commerce Research and Applications. 12(4). pp.246-259.
Liang, T.P. and et. al., 2011. What drives social commerce: The role of social support and
relationship quality. International Journal of Electronic Commerce. 16(2). pp.69-90.
Mayo, E., 2014. The social problems of an industrial civilisation. Routledge.
Turban, E., Bolloju, N. and Liang, T.P., 2011. Enterprise social networking: Opportunities,
adoption, and risk mitigation. Journal of Organizational Computing and Electronic
Commerce. 21(3). pp.202-220.
Turban, E. and et. al., 2015. Electronic commerce: A managerial and social networks
perspective. Springer.
Yadav, M.S. and et. al ., 2013. Social commerce: a contingency framework for assessing
marketing potential. Journal of Interactive Marketing. 27(4). pp.311-323.
Silverman, D., 2016. Qualitative research. Sage.
Brinkmann, S., 2014. Interview. In Encyclopedia of Critical Psychology (pp. 1008-1010).
Springer New York.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Neuman, W.L. and Robson, K., 2014. Basics of social research. Pearson Canada.
Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.
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