Social E-Commerce: Opportunities and Challenges Detailed Analysis

This essay provides a reflective analysis of social electronic commerce, detailing its opportunities and challenges within the evolving digital landscape. It evaluates the effectiveness of social e-commerce in terms of technological advancements, consumer engagement, and microeconomic impact. The author reflects on the value of social e-commerce as a cost-effective marketing method, while also acknowledging potential issues such as negative brand image due to customer feedback. The essay further discusses how the learning process can be applied to various aspects of professional life, including career development and adapting to technological changes. Examples of social e-commerce usage are provided, along with observations on business research and the application of learned concepts. The conclusion emphasizes the need for businesses to manage consumer expectations in the rapidly updating online environment.

RUNNING HEAD: SOCIAL ELECTRONIC COMMERCE OPPORTUNITIES AND
CHALLENGES 1
SOCIAL ELECTRONIC COMMERCE OPPORTUNITIES AND CHALLENGES
Student Name
Institute Name

SOCIAL ELECTRONIC COMMERCE OPPORTUNITIES AND CHALLENGES 2
Contents
Introduction................................................................................................................................3
Effectiveness and usefulness of learning experience.................................................................3
Opinion on learning experience..............................................................................................3
Value.......................................................................................................................................3
How learning process will be useful..........................................................................................3
Course.....................................................................................................................................3
Program..................................................................................................................................4
Future career...........................................................................................................................4
Life.........................................................................................................................................4
Examples that take place in learning process.............................................................................5
Observation of the business research.........................................................................................5
Explanation of learning process.................................................................................................5
Application of learning..............................................................................................................5
Conclusion..................................................................................................................................6
Reference....................................................................................................................................7

SOCIAL ELECTRONIC COMMERCE OPPORTUNITIES AND CHALLENGES 3
Introduction
The project includes the details of the social electronic commerce which has been one of the
effective topics of reflection here. I have been able to explain the different challenges and the
opportunities that tends to come across in time with the social e-commerce. The technologies
are changing and so in the e-commerce there are reflections based on focusing over the data
handling. (Bello-Orgaz et al., 2016). But one also needs a healthy way on what the business
can put into boundaries of e-commerce and what is realistic while expecting a certain
outcome.
Effectiveness and usefulness of learning experience
The effectiveness is defined through matching with e-commerce where it allows the
advancement of technologies and make big purchases to check the ratings and the reviews.
Being the consumer, the e-commerce focus on making the social communities mainly useful
for the microeconomic scale. According to the analysis, I have been able to work and reflect
on different ways of technologies that are helpful for the becoming an interactive e-
commerce customer.
Opinion on learning experience
I feel that the concept of social e-commerce can be very effective and cheap methods to
initiate the marketing campaign and with immense impact possible from less investment.
According to me, I have been able to learn about the different issues which the company
needs to face. The negative comments affect the brand image wherein the customers also
have a major impact on the social platform where they can share their opinion. (Fan and
Gordon, 2014).

SOCIAL ELECTRONIC COMMERCE OPPORTUNITIES AND CHALLENGES 4
Value
Social e-commerce must be consisting of the discussion of how the experience could be
important to understand the different problems and the benefits for the community. I also
learnt about the proper analysis for the real time challenges for the e-commerce data, where
the ability to learn the domain knowledge has been set at a different pace. Social e-commerce
also provides a place for the consumer build up the community with properly managing the
organisation to deal with different issues. (Filo et al., 2015).
How learning process will be useful
There are different aspects where the e-commerce has been able to match with different
principles that includes the effect of social media through sales. The internet has developed
options for social media to thrive. To participate in social media forum called as Web 2.0
permits communication and data sharing with a large group of people in an instant. It
highlights about the different measures which needs to be taken for the exposure levels of the
social media and social e-commerce.
Course
The discussions are based on how the e-commerce will be able to help in managing the
system standards with community development. The course has been effectively able to
cover the different details which are important and then relate to the system effectively. The
social e-commerce will be helpful for the peer-to-peer sales platform and for a better
communication with the customers.
Program
The programs are defined through relating the capabilities of the users and the tools. The
focus has been on the proper management and the data capture which is set through the
diversification of the e-commerce platform websites. Some of the common form professional

SOCIAL ELECTRONIC COMMERCE OPPORTUNITIES AND CHALLENGES 5
websites are LinkedIn, Plaxo and Fastpitch. These websites are utilised for the sake of
business networking and hunting of the job. (Hewson and Stewart, 2016).
Future career
I would like to pursue my career in the e-commerce field as it not only helps in building the
communication level but brings in the knowledge about the products. The technology update
and then working on it effectively to meet the different challenges is what I look forward to.
Here, I also focus on comparing the e-commerce websites to the different local shops and
how their market has been taken by the online platform.
Life
The consideration is about how to deal with the different technology changes where the e-
commerce will be effective to match with the different requirement of the people along with
working on managing the customers’ demands as well. (Kosinski et al., 2015).
Examples that take place in the learning process
I have seen that the social e-commerce websites are being used by the different customers so
that they can buy their products. My friends are also following the e-commerce websites as
all of them do not have time to go out for shopping. It is now simple for the business to apply
social ecommerce for business since it helps indirectly targeting the consumer with marketing
campaigns, promoting new products as well as services, building the brand awareness,
personally communicate with the current and potential consumers and calculating referrals
for social ecommerce practice to sales (Ngai et al., 2015).
Observation of the business research
There are a number of social e-commerce tools as well as platforms and it can sometimes be
hard to understand where to start. I have been able to focus on the different opportunities and

SOCIAL ELECTRONIC COMMERCE OPPORTUNITIES AND CHALLENGES 6
the challenges from week 1 to week 11 where the focus is on collecting the different details
which can help on improving the communication skills through better collection of the data.
Explanation of learning process
Social e-commerce provides the opportunity to build the brand level awareness and loyalty of
the consumer. While writing down a set of policies for how one can manage social e-
commerce and help to steer via different challenges (Taylor and Derudder, 2015).
Application of learning
The overall usage of social e-commerce in different sector is rising in recent time and it lead
to so many options and challenges. (Taylor and Derudder, 2015). The focus is also on the
effective opportunities with the improvement in the employment and economic productivity
and security. It will lead to the improvement of the options with utilising the information
depending upon the team orientation.
Conclusion
Businesses can use social e-commerce has further raised the expectations of the consumers.
They now have expectation while in the online communication where the content is
constantly updated and any remark which is made can be quickly replied to (Zhang and
Leung, 2015). One must consider how such expectations can be managed in right manner.

SOCIAL ELECTRONIC COMMERCE OPPORTUNITIES AND CHALLENGES 7
Reference
Bello-Orgaz, G., Jung, J.J. and Camacho, D., 2016. Social big data: Recent achievements and
new challenges. Information Fusion, 28, pp.45-59.
Fan, W. and Gordon, M.D., 2014. The power of social media analytics. Communications of
the ACM, 57(6), pp.74-81.
Filo, K., Lock, D. and Karg, A., 2015. Sport and social media research: A review. Sports
management review, 18(2), pp.166-181.
Hartley, J., 2017. From the Consciousness Industry to the Creative Industries Consumer-
created Content, Social Network Markets and the Growth of Knowledge. In The uses of
digital literacy (pp. 49-80). Routledge.
Hewson, C. and Stewart, D.W., 2016. Internet research methods. John Wiley & Sons, Ltd.
Kosinski, M., Matz, S.C., Gosling, S.D., Popov, V. and Stillwell, D., 2015. Facebook as a
research tool for the social sciences: Opportunities, challenges, ethical considerations, and
practical guidelines. American Psychologist, 70(6), p.543.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs,
and conceptual frameworks. International Journal of Information Management, 35(1), pp.33-
44.
Taylor, P.J. and Derudder, B., 2015. World city network: a global urban analysis. Routledge.
Zhang, Y. and Leung, L., 2015. A review of social networking service (SNS) research in
communication journals from 2006 to 2011. New Media & Society, 17(7), pp.1007-1024.