Reflecting on Business Research: Social E-commerce Strategies Analysis

This assignment is a reflective piece on a business research program focusing on social e-commerce. The reflection highlights the increasing popularity of social e-commerce and its impact on customer engagement and marketing strategies. It discusses the benefits of using social media platforms for promotional activities and direct customer interaction, while also addressing drawbacks such as internet dependency, security issues, and the potential for negative feedback. The author emphasizes the importance of ethical considerations in research and the application of gained knowledge in future professional endeavors, detailing the structured approach to data collection and analysis. Ultimately, the reflection underscores the value of the research program in enhancing the author's knowledge, skills, and experience in the business environment, particularly in leveraging social e-commerce for business growth and branding.

RUNNING HEAD: Business Research
Business Research

Business Research 1
Table of Contents
Reflective writing.......................................................................................................................2
References..................................................................................................................................6

Business Research 2
Reflective writing
I have conducted this business research program with an objective to enhance the knowledge
and skills which will help me in future. In the previous assignments of the research, the
discussion has been made regarding the social e-commerce. Social e-commerce is an
important aspect of the business environment which has gained much importance. I have
learned that organizations are using social media platforms for communicating and
interacting with the customers. In this reflection, I will pen down the knowledge or learning
which I have gained during the execution process of this research program.
While carrying out the data collection activity of the research, I have assembled data
related to the research program. From the assembled data it can be analyzed that the
popularity of the concept of social e-commerce among the customers is increasing.
Promotional activities of the business are being carried out with the help of social e-
commerce platforms. One of the most important benefits of using social e-commerce is
directly engaging the customers and developing the knowledge of the social buying behavior
of the customers (Li, et. al., 2013). I have analyzed that with the use of social e-commerce
organizations are capable to target the customer groups. There has been a rise in the
popularity of the social e-commerce and digital technology in the business environment. Few
drawbacks have been identified which are related to the use of social media platforms (Lee &
Lee, 2012).
I have set objectives on the basis of which data collection activity has been initiated.
Objectives of this research program are to identify the opportunities which are related to the
use of social e-commerce, identify the problems related to the use of social e-commerce and
identify the ways which can be adopted by the company for coping with the problems related
to social e-commerce. I have defined the scope for setting the outline of the program and

Business Research 3
identifying the areas which have been covered in the research program. The scope of the
research program has guided the efforts in the right direction and helped in the attainment of
the objectives of the business research program (Liang, et. al., 2011).
I have assembled data and from the assembled data it has been identified that social
commerce is a part of social media marketing policy. Promotional campaigns of the business
include social e-commerce for ensuring that the objectives of the business are attained. Social
media websites have helped in interacting with the different groups of the society. Businesses
are using social media for the purpose of branding the products or services offered by the
business. Social media is used as an essential part of the branding strategies of the
organizations. Reviews of the products or services can be gathered from the social media
platforms (Liang & Turban, 2011).
I have analyzed various problems associated with the use of social e-commerce.
Social e-commerce is based on internet connectivity and in the absence of internet
connectivity social e-commerce is of no use. Security issues can be faced with the use of
social e-commerce as online theft is increasing. Fake information can be posted on the behalf
of the business by the competitors. Accounts of the organization can be hacked by the
hackers and this increases the threat to the confidentiality of the business. Information posted
on the social media platforms can collect negative feedbacks from the customers of the
business (Lu, et. al., 2010).
I have focused on conducting this business research program in an effective manner
so as to ensure that the objectives are achieved. According to me, the learning experience is
the most important aspect of every individual. It forms a base for the decisions taken in the
future for the different situations faced. This business research program promoted a better
learning process for enhancing the experience gained. This business research program is of
great value for the experience which will be used or applied in different situations or events

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faced during the different phases of life. After completion of this business research program,
knowledge has been developed regarding the manner a research is executed for the
assembling of data for an aspect (Tsingos-Lucas, et. al., 2017).
This learning experience will help me in coping with the different situations of the
different phases of the life. I have conducted this business research with my own efforts for
ensuring that this program is developing my knowledge and skills. This business research
program is essential for the course as for the attainment of the outcomes of the course; this
research program has to be completed successfully in a proper manner. I have learned that
ethical aspects must be considered by the individual for performing an activity. From the
application of the knowledge gained during the execution of this business research program,
different situations faced in the future and general life. Different methods have been applied
for the execution of this research. These methods can be used for collecting data for the
future career (Dalley-Hewer, et. al., 2015).
I have performed the business research in a sequence for ensuring that every activity
of the research is performed as per the plans formulated. Different methods are adopted for
initiating the data collection method and those methods have been selected after analysis of
the different methods. I have collected the data which is relevant to the research topic. This
collected data has formed the base for the successful completion of the business research. I
have prepared an action plan for ensuring that the research is performed in a well-structured
manner. This action plan has formed a base for the execution of this research program (Naber
& Wyatt, 2014).
This business research is of great importance for me as it has contributed to my
knowledge, skills, and experience. I will be able to handle the future events occurring in front
of me in a better manner by applying the knowledge and skills gained. During the execution
process of the research, I have identified various aspects of the business environment. This

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research has acted as a base for the knowledge of the different aspects of the business
environment. I will be applying this knowledge of the different aspects of the business
environment in practical life. For practically applying knowledge, there is a need to develop
theoretical knowledge of the aspect. By focusing on this aspect, different sources of data
collection have been applied in this research (Powers, et. al., 2016).
I have conducted this research program in different parts for presenting the data in a
structured form. In the assignment one of the research, the discussion has been made about
the background of the research topic, objectives, and scope on the basis of which research has
been executed and data collected by applying the methods of data collection. In the second
assignment of this research program, I have discussed different methods used for data
collection and analysis of the collected data. These methods are explained in this research.
Knowledge can be applied for dealing with the different aspects of the general life and
professional life. As a professional, I will take advantage of the knowledge gained for
grabbing the opportunities available to me. This knowledge will enhance the skills and
chances of growth. This research program has enhanced the knowledge of the topic and
different aspects related to the research (Barney & Mackinlay, 2010).
At the end, it can be summarised from the above discussion that this business research
program has been of great value which has contributed to my experience and knowledge. It
has provided me various chances for learning different aspects. This business research
program has supported and encouraged me to perform the future events in an enhanced way.

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References
Barney, K. & Mackinlay, E. (2010). Creating Rainbows from Words and Transforming
Understandings: Enhancing Student Learning through Reflective Writing in an
Aboriginal Music Course. Teaching in Higher Education, 15(2), pp.161–173.
Dalley-Hewer, J., Opie, J. & Knowles, N. (2015). A creative alternative to reflective writing:
promoting skills of reflection through walking a labyrinth. Physiotherapy, 101,
pp.e766–e767.
Lee, I., & Lee, K. (2012).Social shopping promotions from a social merchant's
perspective.Business Horizons, 55(5), 441-451.
Li, Y. M., Wu, C. T., & Lai, C. Y. (2013). A social recommender mechanism for e-
commerce: Combining similarity, trust, and relationship. Decision Support Systems,
55(3), 740-752.
Liang, T. P., & Turban, E. (2011). Introduction to the special issue social commerce: a
research framework for social commerce. International Journal of electronic
commerce, 16(2), 5-14.
Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The
role of social support and relationship quality.International Journal of Electronic
Commerce, 16(2), 69-90.
Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce
buyers: Trust in virtual communities and its effect on consumers’ purchase
intention. Electronic Commerce Research and Applications, 9(4), 346-360.
Naber, C. & Wyatt, T. H. (2014). The effect of reflective writing interventions on the critical
thinking skills and dispositions of baccalaureate nursing students. Nurse Education
Today, 34(1), pp.67–72.

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Powers, E., Vance, M. & Fleming, L. (2016). Teaching Reflective Writing Through Learning
Communities: An Opportunity to Meet Student Needs and Improve Student-Faculty
Relationships. Medical Science Educator, 26(1), pp.129–133.
Tsingos-Lucas, C., Cherie, Anticevich, B., Sinthia, Schneider, C. R., Smith, L. (2017). Using
reflective writing as a predictor of academic success in different assessment
formats. American Journal of Pharmaceutical Education, 81(1), pp.1–8.