Social Enterprise Presentation: Mission Australia Analysis, XBR302

This presentation analyzes Mission Australia, a national Christian charity and social enterprise, focusing on its services related to homelessness and housing. The presentation introduces Mission Australia's core social objectives, such as reducing homelessness and meeting human needs, alongside its commercial activities. It justifies why Mission Australia fits the definition of a social enterprise, and then analyzes its Social Business Model Canvas (SBMC), highlighting key partners, activities, value propositions, customer segments, resources, and cost/revenue structures. The analysis also identifies relevant socio-political, economic, cultural, and technological factors affecting the enterprise and explains how technology supports its social and commercial objectives. The presentation references academic sources to support its findings and concludes with a thank you.

Social Enterprise
Name of the student
Name of the University
Author note

Company
Background
National Christian
Charity that provides
the community
services
It provides valuable
services pertaining
to homelessness and
housing.

Social objectives
Reduction of
homelessness
Meeting human
need
Commercial
Objectives
Providing training
and the education
programs

Mission Australia as
Social enterprise
It offers the support
services and can
hence be called a
social enterprise
It helps in the
prospering of the
disadvantaged section
of the population

Business Model Canvas
Key Partner
Herbert Smith
Freehills
 Microsoft
 Sir David Martin
Foundation
 Wesfarmers
 Westpac

Key Activities
Provides the
affordable housing
Takes care of well-
being of children
Value Proposition
It helps in bringing
out the creativity
that lies within the
people
It makes the people
who are the victims
of the domestic
violence feel strong

Customer
Relationship
Relationship is built
by providing the
unique service to the
clients
The policies of
Mission Australia
adhere to the needs
of the people
Customer segments
Children
Young People
 People having
disability

Key resources
Solicitors
Support Staff
Technology
Channels of Mission
Australia
Media campaigns
Government

Cost Structure
Physical resources
Use of technology
Revenue Structure
Employment
services
Community Services
Fundraising

Identification of
factors relevant for
Mission Australia
Lack of the
sustainable funding
Limited education of
the people

Use of technology in
Mission Australia
New Digital
Platforms
It has changed from
mobile management
to the cloud that has
greatly helped the
enterprise

References
Barraket, J., Douglas, H., Eversole, R., Mason, C., McNeill, J.
and Morgan, B., 2017. Classifying social enterprise models
in Australia. Social Enterprise Journal, 13(4), pp.345-361.
Bull, M., Ridley-Duff, R., Whittam, G. and Baines, S., 2018.
Challenging tensions and contradictions: Critical,
theoretical and empirical perspectives on social
enterprise. International Journal of Entrepreneurial
Behavior & Research, 24(3), pp.582-586.
Crawford-Spencer, E. and Cantatore, F., 2016. Models of
franchising for social enterprise. Journal of Marketing
Channels, 23(1-2), pp.47-59.
Ganz, M., Kay, T. and Spicer, J., 2018. Social enterprise is
not social change. STAN. SOC. INNOVATION REV., 16, p.59.