Social Enterprise Report: Healthcare Service in Wales

This report provides a comprehensive analysis of a social enterprise dedicated to delivering home-based healthcare facilities to veterans and the aging population, along with community-based social services, primarily in Wales, UK. The report details the organization's vision, mission, and governance structure, emphasizing its commitment to high-quality services and community engagement. It explores the benefits, such as addressing the lack of healthcare providers in the region, and the challenges, including sourcing skilled professionals and securing funding. The services offered include home-based care for veterans and community outreach programs. The report also covers legal and organizational structures, marketing strategies, fundraising models, stakeholder management, staff culture, and the skills required for social entrepreneurship. Additionally, it addresses potential risks, a change model for social impact, and responses to trustee quotations, providing a holistic view of the enterprise's operations and future prospects. The report emphasizes the importance of government support, skilled professionals, and effective governance for the social enterprise's success.

Running head: SOCIAL ENTERPRISE
SOCIAL ENTERPRISE
Name of the student
Name of the university
Author note

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Table of Contents
Introduction to the organization.......................................................................................................2
Benefits and challenging aspects of the social enterprise................................................................2
Vision, mission and governance......................................................................................................4
Vision...........................................................................................................................................4
Mission........................................................................................................................................5
Governance..................................................................................................................................5
Services............................................................................................................................................6
Service to the primary target market: The home-based veteran care programs..........................6
Service to the secondary target market: The community stakeholders.......................................7
Legal and organizational structures.................................................................................................7
Marketing orientation and fundraising............................................................................................9
Funding models.............................................................................................................................10
Working with stakeholders............................................................................................................12
Staff culture...................................................................................................................................13
Social entrepreneurship skills........................................................................................................13
Risk of mission drift to the organization.......................................................................................14
Change model for the social impact that the organization might make........................................15
Response on the quotations made by the trustees..........................................................................16
Response to the first trustee.......................................................................................................16
Response to the second trustee..................................................................................................16
References......................................................................................................................................17
Bibliography..................................................................................................................................20

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Introduction to the organization
The organization will be aiming to deliver home based healthcare facilities to the veteran
and ageing population along with community based social services. The organization will be
primarily operating in Wales, UK while providing the essential services to the communities and
the veteran households. More specifically, the organization will be operating in the North and
Northeastern districts of Wales. The organization would take the initiative of competent, resilient
and well-trained employees and staffs with the purpose of improving the rate of operations of the
enterprise. The organization will be limited liability venture which would be primarily owned by
its principal investors and hierarchy of management.
The primary consumers of the service would be specifically the veteran communities that
live in the outskirts of the city and are looking for home based health care services. On the other
hand, the secondary consumers of the organization would be specifically the people who are
facing significant amount of healthcare related concerns in the society and communities. The
patients would be specifically recommended to the organization through different physicians,
pharmacists, insurance agencies and healthcare facilities. The organization would thereby aim
towards developing relation with the different professionals with the purpose of sourcing more
consumers towards the designated services.
Benefits and challenging aspects of the social enterprise
The major benefits of the social enterprise will be:
 Lower amount of healthcare service providers in the area: It has been observed that
there are lower amount of healthcare service providers in the regions, specifically those
offering home-based healthcare solutions. The lower amount of home-based healthcare

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service providers in the region would help in ensuring the effectiveness of the services.
The lower availability of alternative services in the northern or northeastern regions of
Wales would allow the organization in gaining a competitive position.
 Provision of diverse range of healthcare services: the different range of healthcare
services will be specifically aimed towards catering to the emerging care needs among
the individuals. The diverse range of propositions would allow the organization in
gaining significant position in the markets. Again, the growing rate of aging population
in Wales also holds a greater opportunity for the development and growth of the social
enterprise. The proposition of diverse range of services would aim at adhering to the
healthcare and primary care based needs of the veteran population. Again, the increasing
growth of the consumers for the service would allow the organization in improving their
market scope.
 Support from the government and the state authorities: Lastly, the social enterprise
would gain huge support from the government and the State authorities of Wales as the
organization would aim at catering to the healthcare based needs of the veteran or ageing
population. The not-for profit based motif, the proposition of wide range of distinguished
services and employing professionals for providing the services might be considered as
the major attributes that would lead the social enterprise towards support from the
government and the State authorities.
The major challenges that might be encountered by the social enterprise will be:
 The challenge in sourcing skilled professionals: Sourcing high skilled professionals for
different therapeutic and other healthcare treatments might be challenging for the
organization. At the initial levels of the social enterprise’s establishment, minimal flow of

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funds would affect the capability of the organization in providing the professionals with
handsome remuneration for the services. It might affect the capability of the organization
in retaining the commitment of the skilled professionals. Again, the absence of skilled
and experienced professionals in the market might restrict the competency of the
organization in improving the service delivery process while adhering to the healthcare
based needs of the clients or patients. Therefore, the absence of skilled professionals
would create a disruptive situation towards the organizational propositions.
 The absence of surety in the funding mechanisms: The absence of surety in the funding
mechanisms will be specifically based on the doubts that the investors might have, at the
initial phase, while investing on the organization. The absence of stability of the
organization in competitive markets would minimize the scope for the concerned venture
in empowering the trust among the investors. The absence of trust among the investors
would incapacitate the organization while persuading the stakeholders to make
investments in the different operations that the entity is planning to develop. The
uncertainty of funding mechanisms might disrupt the uninterrupted flow of operations of
the organization.
Vision, mission and governance
Vision
The vision of the organization will be to establish themselves as the best healthcare providing
social enterprise in Wales while making dynamic expansion in the other regions.

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The vision statement of the organization might be established through the continuous
improvements in the quality of the services that are being proposed by the venture and inclusion
of new healthcare services in strict adherence to the emerging care based needs. The growth of
the organization would be based on the effective positioning the services to the communities and
the continuous improvement in the quality of the services in accordance with the changing health
care needs of the patients.
Mission
The mission of the organization will be to provide excellent and affordable home- based health
care services to the veterans and different community-based social services to the individuals
and communities residing in the Northern and the Northeastern regions of Wales.
The mission of the organization might be accomplished through the recruitment of skilled
and experienced healthcare professionals who would cater to different care based needs of the
patients or the clients. Moreover, the active involvement of the different communities in the
awareness practices that will be considered by the business would significantly support the
establishment of the organizational mission. The active participation of the stakeholders in the
different practices would support the organization in gaining a competitive edge over the existing
health care service providers in the region.
Governance
The governance of the organization will be specifically based on the active participation
of an Administrative Director, two clinical directors, six staffs and a agency under contract
which would provide the organization with therapists, volunteers and healthcare professionals.
The predefined governance and management capabilities would allow the organization in

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empowering the uninterrupted flow of operations while addressing the common goals of the
venture. According to Wry and York (2017) , the governance and management structure of ban
organization enables a venture in improving the overall operations while adhering to the
common interests of the different stakeholders. Again, Defourny and Nyssens (2017) opined
that the predefined governance and management structures with equal allocation of
responsibilities empowers effective supervision and continuous quality improvements.
Therefore, the governance and management structure of the organization would allow the
business in improving the quality of the service propositions while regulating the flow of
operations in adherence to the emerging care- based needs of the patients or clients.
Services
Service to the primary target market: The home-based veteran care programs
The concerned organization will be providing therapeutic and primary care services to the
veterans through their home- based healthcare services. The organization will be offering
different types of physical and psychological care for the veterans while adhering to the
emerging healthcare based needs of the same. In this connection, the organization will be
employing skilled and experienced healthcare professionals and volunteers from the contracted
agency with the purpose of providing the clients with specialist services. The overall concept of
the home- based healthcare service is specifically driven towards catering to the concurrent
healthcare concerns that are being faced by the retired veterans, as their children are separated or
are abroad. The primary objective of the sort of service would be to assist the veterans in leading
their lives independently. On the other hand, the home- based health care services of the
organization are also focused towards providing the veterans with primary care in an emergency

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situation. Therefore, the service of the enterprise would be completely inclined towards
identifying and resolving the health concerns that are being faced by the veterans in Wales.
Service to the secondary target market: The community stakeholders
The organization will be taking the initiative of devising different social awareness
campaigns while encouraging the participation of the youths. The campaigns would specifically
aim at demonstrating different activities that might be provided to the patients while providing
primary care in emergency situations. The awareness campaigns would act as training and
development for the youths in the communities while improving their skills on providing
primary care. The objective of the campaign will be to encourage the maximized engagement of
the community stakeholders in the healthcare operations while making the same aware of the
different steps for therapeutic or primary care provisions.
Legal and organizational structures
The organization will be required to hold a legitimate license from the board of
healthcare facilitators in Wales and would follow the different best practice related legislations
that are proposed by the State authorities. The organization will be limited liability venture
which would only be responsible for their own activities and sudden circumstances. The legal
impositions would allow the organization in guiding their entity’s operations in favor of the
demand of the patients. The organization would be implementing 360 degree vision for
supervising the different operations and implement good practices as a measure of improving the
overall rate of operations of the venture. Fowler, Coffey and Dixon-Fowler (2019) stated that
the development of the different operations in an organization are specifically reliant on its
derivation from different legislations and regulatory practices with the purpose of improving the
operational outcomes. In this connection, the organization will be associating their overall

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operations based on the guidelines that will be imposed by the Medical and Healthcare Councils
at Wales. The association of the different operations based on the guidelines would allow the
organization in improvising on the different services and choosing between the best delivery
process that would be suitable for the patients.
The organization will be following an hierarchy structure of governance with a
decentralized decision making system. The hierarchical structure would allow the organization in
improving their capability of supervising the different operations of the business while adhering
to the common interests of the patients or the communities. According to Emmanuel,
Samaratunge and Prajogo (2019), the hierarchical governance structure of an organization
specifically aims at developing efficient supervisory activities while adhering to the emerging
needs or demands. Again, Davies, Haugh and Chambers (2019) stated that the hierarchical
structure enables an organization in maintaining the efficacy of communication between the
different stakeholders. The effective supervisory activities of an organization and the clarity of
communication between the stakeholders would allow the business in facilitating uninterrupted
flow of operations. Moreover, Pestoff and Hulgård (2016) stated that the effective supervision
and control of the management enables an organization in inducing continuous developments in
the existing processes with the purpose of coping with the emerging needs. In this connection,
the continuous development of the existing healthcare processes would allow the organization in
adhering to the emerging healthcare based needs of the clients. Therefore, the legislative
impositions and the organizational structure would support in developing the rate of operations
of the venture while making their way towards achieving the vision.

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Marketing orientation and fundraising
The marketing orientation of the organization will be specifically based on the known
contacts and the manner in which they refer the patients to the venture. In this connection,
initially the patients would be referred or recommended to the concerned social enterprise by
different healthcare professionals, insurance agents and other different institutions. The reference
based awareness or word- of – mouth promotional technique is time consuming technique.
However, Ganz, Kay and Spicer (2018) opined the word of mouth technique provides an
organization with loyal clients. Therefore, at the initial stages, the organization would be taking
the initiative of developing efficient networking with different healthcare professionals and
insurance agencies with the purpose of retaining the goodwill. According to Nicholls and
Teasdale (2017), networking and active involvement of the stakeholders are the necessary steps
that might be considered by a social enterprise while operating in adherence to the common
goals of the venture. Therefore, the social enterprise will take the initiative of developing
efficient networking with the purpose of gaining over the trust of the contacts.
Moreover, the organization will be taking the initiative of devising an official website
which would introduce the audience towards the aims and objectives of the venture and thereby
encourage the active participation of the same in the different practices for the business. Apart
from the official website, the organization would also take the initiative of utilizing the social
media platforms with the purpose of increasing the awareness among the audience. The social
media integration would allow the organization in widening the scope of marketing their service
offerings while making maximum number of target audience aware of the different benefits and
utilities of the propositions. According to Battilana (2019), the diverse range of promotional
techniques enable an organization in encouraging the engagement of the different community

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stakeholders in the different activities that are planned by the business. In this connection, the
concerned organization might make use of the social media platforms for encouraging the
engagement of the community stakeholders and the youths with the purpose of improving the
overall impact of their operations on the society. The mixed orientation of the organization in
relation to the marketing and positioning of their services in affordable costs would allow the
venture in improving their market position.
Moreover, the establishment of the corporate website would allow the organization in
making the investors and general communities aware of the type of practices that are being
initiated by the entity. Increasing awareness among the investors and donators would allow the
organization in increasing the possibility of attracting grants and donations towards the different
activities that are being planned by the same. According to Apostolopoulos, Newbery and
Gkartzios (2019), the different changes in the social enterprises are based on the capital
investments that are made by the investors or the donators. In this connection, the website of the
organization would act as a paying gate for the interested investors and donators, while attracting
capital donations for the growth and expansion of the social enterprise.
Funding models
The organization will be devising their funding strategy based on three models. The models will
be discussed in this connection with the purpose of developing an idea on the different funding
related aspects \that the business would focus on.
 Beneficiary Builder: The beneficiary builder model aims at relying the individuals that
have benefitted from the services of the organization for making recommendations to
other people or making donations .for the uninterrupted functioning of the business.

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According to Tracey and Phillips (2016), the beneficiary builder model aims towards
retaining and using the trust and commitment of the benefitted individuals with the
purpose of generating revenue from the same. The model allows an organization in
collecting revenue in the form of donations for a social cause. The model would enable
the concerned organization in retaining the trust and commitment of the individuals who
have benefitted from the services of the organization and thereby make use of the same in
generating revenue through their referrals to other people or patients. The beneficiary
builder model of funding is important for the organization with the purpose of generating
and retaining healthy relation with the clients while earning revenue to support the
uninterrupted flow of operations.
 Social investment funding: The social investment funding model specifically aims
towards developing better relation with the investors from the same or different societies
with the purpose of receiving investments on the different practices that are being
planned by the enterprise. Kenny, Haugh and Fotaki (2020) opined that the social
investments are specifically opted by the new enterprises or startups with the purpose of
generating revenues for their overall activities. In this connection the investors make
investments on the basis of loans or value for the shares of the organization. In this
connection, the concerned social enterprise might take the initiative of utilizing the social
investment model with the purpose of generating huge revenue for supporting the
different establishment related activities of the venture. The steady relation with the
investors would allow the organization in persuading the investors towards making
investments while making the same feel secured of their investments.