Social Hideout Cafe: Instagram, Marketing, and Business Analysis

The report analyzes the Social Hideout Cafe's success as a popular destination, particularly focusing on its strong presence on Instagram and its classification as an "insta-shrine." The cafe's appeal stems from its aesthetically pleasing environment, including colorful floral arrangements and visually appealing food presentations, which attract customers who enjoy sharing photos online. The cafe employs marketing strategies, including hiring online marketing campaign managers and promoting its presence on various media platforms, to increase customer engagement and brand awareness. The cafe also offers a variety of dishes from different cuisines to attract a diverse clientele. The cafe aims to expand its business by incorporating new ideas and opening more branches in other cities. The report highlights the factors that set the cafe apart, such as its fresh floral decorations and high-quality food design, and how these contribute to its global presence and customer loyalty. The cafe's focus on creating camera-friendly environments and dishes is a key aspect of its marketing strategy.

1. Why and How the Social Hideout Café is seen as an insta-shrine?
The Social Hideout Café is among the leading Cafes located in Waterloo, Sydney. The Café has
gained an immense amount of social media presence in the last few years. It is rated as the prettiest
café in the region because of the colorful flower arrangements and the presentation of the food. The
decorations are extremely warm and formed in such a manner that the visitors tend to fall in love
with the ambience and the warmth all at once. The Café has become an insta-shrine due to the
amazing backgrounds that it offers to the pictures of the friends and family members who are tech
savvy and love to post pictures of their get togethers online. The Café is featured in some of the
leading newspapers and channels for being a popular destination for not only great ambience but
excellent food preparations and taste. The presentation is done in a very professional manner and the
quality of the food makes it all the more desirable for visitors to catch up on (Social Hideout, 2019).
Social Hideout Café presents its customers with a lot of color added to every plate and props that
make every picture a memorable one. The colors are noted to give the people a fresh perspective and
improve the mood in which any get together may be done. The organic and authentic use of raw
materials in the preparation of dishes along with rich coloring makes every plate camera ready.
Taking all these factors into consideration, a number of people love to take pictures in different
sections of the café and post them on the leading social media channel Instagram. This channel is
considered to be the top-ranking platform for sharing pictures with people in the group. Every
individual likes to post pictures which make him/her look perfect. Social Hideout Café makes the
pictures more appealing and helps customers get the attention that they desire (Davino, 2018).
2. Summary
Social Hideout café recognizes the high amount of popularity it has gained over time. Taking this
into consideration, the café has hired official online marketing campaign managers to promote the

images of their café on leading social media platforms, especially Instagram. The café has also taken
up additional marketing strategies to promote themselves on the web. Some of the leading
newspapers and websites have added them to the list of the must-visit cafes in the city. Social
Hideout Café is thus promoting those articles on their marketing platforms and luring an increasing
number of customers to visit the specialty of floral decorations and color rich presentation of varied
dishes. The Café has also added a high variety of dishes from different cuisines to make themselves
more appealing to tourists from all countries. In addition to this, it is noteworthy to highlight that the
increasing presence of the Social Hideout Café on Instagram is further used by the café to promote
itself in different countries across the globe. These factors are expected to inspire the
conceptualization of the café to be spread to foreign shores.
Social Hideout Café understands the factors that set them apart from other cafes. It ensures the
addition of new props and backgrounds to make the pictures of visitors more camera friendly. The
floral decorations are fresh and the chefs are instructed to maintain the quality and design of the
dishes which have made it possible for the café to get a global presence and an increasing number of
loyal customers. Social Hideout Café aspires to open more branches in other popular cities of the
country and expand its business through the inclusion of innovative ideas that would inspire more
people to use the café as a perfect spot to take beautiful pictures for their Instagram walls.

References
Davino, B. (2018). Here are the Cafes Open in Sydney on New Years Day. The Brag. [online].
Available at: https://thebrag.com/here-are-the-cafes-open-in-sydney-on-new-years-day/. [Accessed:
21st May 2019]
Social Hideout. (2019). About Us. Social Hideout Official Website. Available at:
https://www.socialhideout.com.au/parramatta. [Accessed: 21st May 2019].