The Impact of Social Networking Websites on Cafe Nero Product Sales

This research findings report examines the impact of social networking websites on product sales from a consumer perspective, using Cafe Nero as a case study. The study employs primary research, including questionnaires administered to 15 customers, to gather data on social media usage for purchases, the perceived impact of social networking on sales decisions, and the importance of social media in boosting brand awareness and customer reach. The findings reveal that social networking websites positively influence purchasing decisions, with factors like easy product comparison and ingredient details playing a key role. The report also incorporates secondary research, discussing the importance of social media in product sales, the impact of social networking on sales, and strategies for Cafe Nero to overcome negative impacts. The conclusions highlight the significance of social networking in modern consumer behavior and organizational operations.

Research Findings
Report- Cafe Nero
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THE IMPACT OF SOCIAL NETWORKING WEBSITES ON PRODUCT SALES FROM
A CONSUMER PERSPECTIVE: A CASE STUDY OF CAFÉ NERO IN THE BOROUGH
OF EALING
Module: Foundation Project
Assessment Type: Research Findings Report
Assessment No: 2
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[Insert the Title of Assessment here]
Table of Contents
Introduction.......................................................................................................................................4
Data Collection...................................................................................................................................5
Research Findings..............................................................................................................................7
Discussion and Conclusions................................................................................................................8
References.........................................................................................................................................9
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[Insert the Title of Assessment here]
Introduction
The study aim to analyse the impact of social networking websites on product sales
from a consumer perspective. Thus it is a wide area of investigation which is effective in
evaluating the significance of social media networking websites over enhancing the sales of
business. Social media has developed a new landscape that lays out a new grid of personal
connections, therefore media is effective in implementing interconnection among individual's
and businesses at global level. Businesses see enormous opportunities and are eager to tap
into the trend, whereas consumers are put back to the centre in the business world because of
social media. This area of investigation is effective in determining the potential influence of
media in developing sales of customers.
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Data Collection
The present investigation into consideration is based on analysing the impact of social
networking websites on product sales from a consumer perspective. This is a wide area of
research on which suitable accumulation of information is required to reaching at the suitable
outcome. Primary investigation is mainly relay upon gathering information which is not
being published before. In this information accumulation is based on interview, survey,
questionnaire, observation etc. In this information accumulation is based on primary sources
as in this questionnaire is the most suitable source which is effective in accumulation of
primary information, therefore it is supportive in gathering information for the very first time
by the opinion analysis of the respondents. questionnaire is effective in gathering information
from the wide population and supports the work in right manner via the opinion analysis of
the respondents. In this 15 customers are selected as the respondents as customers are more
liable in providing proper information in regards to the chosen subject area. In the
accumulation of information researcher has faces the issue of authenticity of data as
respondents are not really interested in sharing their experience as they are worry about
leaking of their personal information.
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you using social networking websites for making purchase?
Yes
No
Q2) According to you, social networking website is the best way to enhance
organisational operations at global level?
Yes
No
Q3) Are you a regular customer of Cafe Nero?
Yes
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No
Q4) According to you, in which manner social networking websites affects your
perception regarding making sales decision?
Positive
Negative
Neutral
Q5) What is the importance of social networking in increment of the product sales?
Boost Brand awareness
Increase Inbound Traffic
Wide customer reach
Q6) According you, what benefits are gained by you through the use of social
networking websites?
Q7) Does social media sites support you in forming better purchasing decision?
Strongly Agree
Strongly Disagree
Q8) What are the major factor that attracts towards making purchase via social
networking websites?
Easy product comparison
Proper categorisation of products
Ingredient details
Q9) How long you have been using the facility offered by Cafe Nero?
Once in A week
Once in a Month
Once in a Year
Q10) Provide recommendation to Café Nero by which they can overcome negative
impact of social networking websites.
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Research Findings
Research Findings on the basis of Primary Research
Theme 1) Individual are using social networking websites for making purchase.
Q1) Are you using social networking websites for making purchase? Frequency
Yes 13
No 2
Interpretation:
From the in-depth analysis of the graph it has been interpreted that 15 out of 13
individuals are using social networking website for making purchase decision and
remaining individual's are not in favour with the same as they are not using social
networking for making their purchase.
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Yes No
0
2
4
6
8
10
12
14 13
2
Frequency

Theme 2) Social networking website is the best way to enhance organisational
operations at global level.
Q2) According to you, social networking website is the best way to
enhance organisational operations at global level?
Frequency
Yes 12
No 3
Interpretation: As per the detailed evaluation of the survey report it has been identified
that out of 15 respondents 12 are in favour with the statement that Social networking
website is the best way to enhance organisational operations at global level and
remaining individual's are not in favour with the same.
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Yes No
0
2
4
6
8
10
12
12
3
Frequency

Theme 3) Individual's are the regular customer of Cafe Nero.
Q3) Are you a regular customer of Cafe Nero? Frequency
Yes 14
No 1
Interpretation: According to the proper analysis of the project it has been identified
that 15 out of 14 respondents said that they are regularly customers of Cafe Nero as
they are frequently using their facilities and remaining are not the regular customers of
the cafe.
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Yes No
0
2
4
6
8
10
12
14
14
1
Frequency

Theme 4) In different manner social networking websites affects your perception
regarding making sales decision.
Q4) According to you, in which manner social networking websites
affects your perception regarding making sales decision?
Frequency
Positive 13
Negative 1
Neutral 1
Interpretation: From the detailed analysis of the project it has been determined that 15
out of 13 individuals said that social networking websites has positive impact over the
perception of individual regarding making sales decision and 1 respondents in not
agree with the statement and remaining is neutral.
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Positive Negative Neutral
0
2
4
6
8
10
12
14 13
1 1
Frequency

Theme 5) There are multiple importance of social networking in increment of the
product sales.
Q5) What is the importance of social networking in increment of the
product sales?
Frequency
Boost Brand awareness 8
Increase Inbound Traffic 3
Wide customer reach 4
Interpretation: From the evaluation of the survey report it has been analysed that there
are importance of social networking in increment of the product sales like boost brand
awareness, increase inbound traffic and wide customers reach.
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Boost Brand awareness
Increase Inbound Traffic
Wide customer reach
0
1
2
3
4
5
6
7
8
8
3
4
Frequency

Theme 6) Different benefits are gained by you through the use of social networking
websites.
Q6) According you, what benefits are gained by you through the use of
social networking websites?
Frequency
Easy Purchasing 6
Time Saving 4
Proper product description 5
Interpretation: The above mentioned chart states that there are different benefits that
are gained by customers through the use of social networking websites like easy
purchasing, time saving and proper product description.
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Easy Purchasing Time Saving Proper product description
0
1
2
3
4
5
6
6
4
5
Frequency