Research Report: Assessing Social Media Advertising on Buyer Behavior

This report investigates the effects of social media advertising on buyer behavior, focusing on how social media influences consumer purchasing decisions. The research begins with an introduction to the topic, identifying the importance of understanding social media's role in changing consumer behavior. It explores the role of social media in business, including platforms like Facebook, Twitter, and Instagram, and their impact on communication and conflict management. The report includes an initial literature search, examining the concepts of social media advertising and buyer behavior, and the influence of social media on consumer perceptions. It also evaluates social media strategies for changing consumer behavior, recommending effective content, suitable media selection, and timely data sharing. The report concludes with a team charter outlining goals, responsibilities, and expectations for team meetings and contributions. References and an appendix, including the team charter, are also provided.

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Running head: BUSINESS RESEARCH
Outsourcing business functions
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Table of Contents
Introduction......................................................................................................................................2
Topic identification and discussion.................................................................................................2
Initial literature search.....................................................................................................................3
Statement to Research Problem.......................................................................................................4
Research Questions..........................................................................................................................5
References........................................................................................................................................6
Appendix..........................................................................................................................................7
Team Charter...................................................................................................................................7

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Introduction
Research title
The research title of this research is to evaluate effects of social Media Advertising on Buyer
Behaviour.
Topic identification and discussion
For sustaining the business position of organization in the marketplace, an organization should
be needed to increase their existing understanding towards role of social media in changing
consumer buying behaviour. It is vital for the firm to comprehend different sources, which might
be considered by the firm to increase their competitiveness and get the positive result in the
favour of the organizational purpose (Bai, et al., 2015). The social media is used to manage many
acts of the business and enables to directly communicate with their particular consumers. Thus, it
is examined that social media sources could facilitate to manage conflict in the least time and
solve the query of employees (Zhang, and Benyoucef, 2016). With the motive of cost-effective,
the firm can consider the different sources of social media named as Facebook, Twitter,
Instagram, and other sources. It could be imperative to understand factors affecting consumer
buying behaviour. Social media sources can offer a path to the organization to fill the gap
between organization and consumers expec (Benyoucef, 2016). It is illustrated that once the
organization would be able to know the actual expectation of employee then they would be
capable to change the behaviour of consumers towards products as well as services. Hence, it is
illustrated that Australian organization has used the modern technology to operate their business
by which organization could get positive responses. It can also be identified that a firm could be
able to focus on the huge number of consumers in the least time and cost. For accomplishing the

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goal, a firm could sustain its position in the marketplace for the long-term by entailing sources of
social media sources (Bai, et al., 2015).
Initial literature search
To comprehend the meaning and concept of social media advertising and buyer behaviour
According to Zhang and Benyoucef (2016) social network advertising could be targeting the
team and promoting any particular products and events among the huge number of people. The
social network advertising could facilitate the organization for effectively operating the business
process and make higher competitive advantages. This method could also increase the networks
of an organization that leads to getting higher competitive advantages. It is also is illustrated that
social media targeting could combine certain elements at the time of operating their business and
get higher competitive advantages. It is also illustrated that social media could have relied on the
data gathered by targeting group profiles.
Hajli (2015) stated that consumer buying behaviour could be determined as the perception or
attitude of individuals to purchase goods and services of any products and services. The
perception of consumers for consuming particular goods and services. Therefore, the team of an
organization could spend a higher amount of money to attract the number of consumers towards
the goods and services of an organization. It can be imperative in attainment of organizational
task.
To evaluates the role of social Media Advertising on Buyer Behaviour
Schivinski and Dabrowski (2016) illustrated that social media marketing could enable to
businessman for directing meeting with their targeted consumer and comprehend what they
expect to the products and services. It could be possible by considering different techniques
which might be integrated to have decision towards organizational success. It is also examined

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that the marketers of the firm could use in improving consumer buying behaviour. It is examined
that social media marketing is the marketing style which is used to promote existing or new
products and service in the different and existing market. It is imperative for firm to enhance
consumer satisfaction level by entailing different sources of the firm. It would enable to get
higher competitive advantages in favour of the research outcome. With the motive of changing
consumers buying behaviour, an organization could use the sources media sources and get
positive responses with respect to the organization. The social media sources could also support
to firm for eliminating the additional cost of promotion, which would be effective for the
organization.
To recommend the social media strategies for changing the behaviour of consumer
Godey et al. (2016) suggested that the organization should use different strategies that are
associated with social media strategies named as effective content, selection of suitable media
sources, and share the data on time. It is stated that the suitable selection of social media sources
could make liable to the organization in obtaining higher competitive benefits. Moreover, it is
stated that different sources of social media are a tool that could facilitate to the company for
increasing the growth of the organization. The organization should deeply evaluate the sources
which are used in the current era. It would lead to directly communicating with the consumer.
Hajli (2014) recommended that the organization should also use effective content due to
improving the practices of social media and attracting the behaviour of consumers towards
products and services. It could be imperative in effectively changing the behaviour of people in
the least time and decision effectively. It can be recommended that an organization should
practice the web promotional tool by which firm could promote their websites tool to get higher
competitive advantages.

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Statement to Research Problem
This study topic is effective for evaluating effects of social media marketing on consumer buying
behaviour (Kumar, et al., 2016). In addition, it is founded that the investigator has increased its
understanding of the social media sources due to effectively conduct this study. The investigator
could increase their depth knowledge about certain strategies of social media that is practised by
the organization to change the behaviour of people. In the business scenario, the organization
confronted from many issues related to the consumer buying behaviour which might negative
impact on the demand and supply of goods and services. The depth understanding about role of
social media in consumer buying behaviour could support to the researcher for making their
career in the marketing.
Research Questions
 What do you comprehend by concepts as well as the meaning of social media sources as
well as consumer buying behaviour
 How the social media affecting the behaviour of consumer
 Which are social media approaches practiced by the company to improve the consumer
buying behaviour

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References
Bai, Y., Yao, Z. and Dou, Y.F., 2015. Effect of social commerce factors on user purchase
behavior: An empirical investigation from renren. com. International Journal of Information
Management, 35(5), pp.538-550.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R., 2016.
Social media marketing efforts of luxury brands: Influence on brand equity and consumer
behavior. Journal of business research, 69(12), pp.5833-5841.
Hajli, M.N., 2014. A study of the impact of social media on consumers. International Journal of
Market Research, 56(3), pp.387-404.
Hajli, N., 2015. Social commerce constructs and consumer's intention to buy. International
Journal of Information Management, 35(2), pp.183-191.
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to
sale: The effects of firm-generated content in social media on customer behavior. Journal of
Marketing, 80(1), pp.7-25.
Schivinski, B. and Dabrowski, D., 2016. The effect of social media communication on consumer
perceptions of brands. Journal of Marketing Communications, 22(2), pp.189-214.
Zhang, K.Z. and Benyoucef, M., 2016. Consumer behavior in social commerce: A literature
review. Decision Support Systems, 86, pp.95-108.
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Appendix
Team Charter
Explain the team’s agreed goals and timeline for completion (Due dates, meetings,
milestones, and deliverables from individuals)
Who is responsible for each activity?

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What particular team-roles will each member contribute to the team?
In my team, each member is contributing their best for meeting the organizational task. The team
has also manage all activity of the other member who is absent in the team that is effective for
completing any task in a positive way.
What are your team’s expectations regarding meeting attendance (being on time, leaving
early, missing meetings, etc.)?
Mt team expect some essential things which might be effective for an individual named as
information assemble at the time, the transcript has been shared to the employee who is not being
a part of a meeting due to some personal obligation.
What process will team members follow if they have an emergency and cannot attend a
team meeting or complete their individual work promised to the team (deliverable)?
The team members could be informed to me about their urgency by message or email that can be
imperative in meeting the organizational task.
What are your team’s expectations regarding the quality of the team members’
preparation for team meetings?
I clearly decide the tam goal and allocate the work to people as per their qualification as it could
also be expected by my teammates. It would also be effective in meeting the organizational task.

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What are your team’s expectations regarding team members’ ideas, interactions with the
team, cooperation, attitudes, and team-member contributions in general?
My teammates could share their unique perception of each other for making an effective
conclusion in favour of concern. I also expected that my teammates will show their favorable
attitudes about each other.
How will your team ensure that members contribute as expected to the team and that the
team performs as expected?
I also ensure each member of the team that they contribute their best in the working place. The
group could also help each other to perform well in the working place.
How will your team reward members who do well and how will you collectively manage
members whose performance is below expectations?
I use a rewards system by which is selected those people who perform well in the working place
as it would encourage other employees to perform well in the working place.
Add any other team agreements and commitments here
The team commitment of the project is that each member of the team will be obligated to support
another individual for meeting the common purpose. Each team member could also understand
their responsibility towards the organizational goal.