Social Media Advertising Impact on Consumer Behavior: A Case Study

This report provides an overview of the impact of social media advertising on consumer behavior, focusing on both positive and negative effects. It examines factors influencing the selection of research projects, such as cost efficiency and return on investment, using ASDA as an example. The report discusses the positive and negative aspects of information sources, including official websites and customer questionnaires. It highlights the significant impact of social media on brand image and market reach, emphasizing the importance of appropriate advertising strategies to avoid negative consequences and maximize return on investment in the global market. The study concludes by underlining the crucial role of understanding consumer environments and traditions when designing overseas advertising schemes.

Consumer behaviour

Introduction consist of an overview about the topic
There is a huge impact on the choice of customers because of social
media as social media is one of the biggest online platform to
promote various companies of the company . The main topics to be
discussed are It include various elements such as positive effect,
negative effect , outcome and other elements of the report . This
would also include a brief introduction about what is social media .

Social media advertisement's impact on loyal customers will
include the impact of promoting products and service on social
cites and application gives a positive or negative impact on loyal
customers.
There would be a impact on brand name of the company for their
promotions on wrong cites which would be awkward for the user as
well as loyal customer. Social media is a good platform for the
promotion of products as it is used by almost everyone but there is
also a negative impact of wrong promotion or wrong selection of
platform to promote the product by the company.

Factors that contribute to the process of research project
selection.
Cost efficiency is one of the biggest factor for choosing this topic
because before choosing any means of advertisement an
organization looks at the cost first which is dependent on the size
of the organization and cost of promotion on various social media
platforms such as Facebook which is one of the biggest platform
to promote products and services A company also looks at the
outcomes of promotion according to the customer's reach trough
that media, in this we would like to take an example of ASDA
company by analysing the promotion schemes of the company
and it's result..

Return on investment is very important for an organization . It
include the amount or the increase in market share of the company
due to it's promotion on social media . There is a sudden impact
on the company's performance as almost everyone is connected
trough digital media and promoting wrong on digital media could
decrease the brand image and and customer attraction on the other
hand promoting on these media could give a sudden increase to
the market share due to creating a good image in the customer
mind.

Positive and negative factors of choosing the source of
information about the topic.
Positive aspect includes the results which have a positive image or
outcome about the source of information. In this we have
collected the source from the official website of ASDA company
which is an authentic source of information. The other source of
information is primary data collection by filling the questionnaire
of various clients of the company which is also a good source of
information as being the customer of the company they have used
the products and services of the company so it would be easy for
them to tell their feedback for company this is the most authentic
source of information even better then taking information from
official website of the company .

These mediums are easy to collect as official data could be easily
collected from net and questionnaire could be filled by the
customer which could be found near the outlet . These sources are
in relation to the topic of the research as company publish their
product in the market for the customers only . Use of digital
media has increased the reach of company as are easily accessible
by a common person who have a net connection. Moreover this
topic is in general sense and almost every company has to
advertise their product in the market.

Brief entitled of social media affect consumer choices.
Impact on brand image is huge because almost every person is
connected to the social media ASDA have a wide market reach by
advertising their product on various social media like Facebook,
twitter, you tube, Instagram. Which are the biggest online
marketing platform . There are various ways of marketing their
product on each social media like while marketing their product
of Facebook company has to create its own page on that same in
Instagram and Twitter but in the case of you tube company has to
create it's advertisement and their page to market their product on
it.

Impact on return on investment means that digital market is
spread all over the globe so if a company has to market it's
product beyond the boundaries of the country then it is a great
platform . In order to advertise their product overseas ASDA has
to design the advertising scheme according to the customer's
environment and it's tradition. Wrong advertisement would create
a bad image of the company and first impression is the last
impression so it would be very difficult for the company to
change their image all of a sudden it would take time and then
also we can not be sure of the acceptance of ASDA 's product .

Thank you