Social Media Advertising Opportunities and Investment for OPF Ltd

This report analyzes social media advertising opportunities for Old Penny Farthing (OPF) Ltd, a UK-based company specializing in custom timepieces. It begins with an executive summary and introduction, defining business skills and the role of social media in marketing. The report explores the international landscape of the social media industry, highlighting its growth and the increasing number of users. It delves into marketing opportunities such as PPC advertising, CPM advertising, affiliate marketing, and job boards, recommending investment in social media advertising for OPF Ltd. The report also covers various advertising methods, including online, print, and broadcasting. Furthermore, the report discusses the negative impacts of social media on people's lives, including health issues, a false sense of connection, and productivity concerns. The report references various studies and concludes that, while social media offers significant marketing potential, its negative impacts should be considered.

BUSINESS SKILLS

EXECUTIVE SUMMARY
Social media is as a tool by which corporation or person give information or make people
aware. As per to study made, it has been evaluated that the utilization of internet is enhancing
and so the chances which prevail in it is also good. There are various kinds of approaches which
has been adopted people or corporation in to raise their market share and growth or in giving
them with suitable information and knowledge. In addition to this, it associates many chances
such as PPC (Pay Per Click) advertising Affiliate marketing and Job boards, etc. In today's
world, major transactions of business is been managed by social media and it reveals the huge
advantages which are exist in the market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................2
Findings and Analysis......................................................................................................................2
Social media...........................................................................................................................2
What is the international picture of the industry like?...........................................................2
Explaining what are the marketing opportunities like in terms of using social media to
advertise..................................................................................................................................5
Do you advise on investing in social media as an advertising platform for OPF Ltd............6
CONCLUSION................................................................................................................................7
TASK B...........................................................................................................................................7
Social media is destroying our lives.......................................................................................7
REFERENCES..............................................................................................................................12

Illustration Index
Illustration 1: statistics on social media..........................................................................................3
Illustration 2: data analysis of social media users in UK.................................................................4
Illustration 3: Facts on social networks...........................................................................................5
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INTRODUCTION
Business skills is defined as the capability which every person possess. It is necessary for
individual to do any kind of job to perform any types of job. It is important for person to have
abilities such as communication, presentation, confidence, time management, delegation, setting
goals, building relationship and desire to learn. These capabilities enable the staff member to
perform the roles and duties which are provided at the workplace (Buhalis and Mamalakis,
2015). Old Penny Farthing (OPF) Ltd is organisation which makes custom time pieces for
giving better consumer services in the United Kingdom. The present report describes about the
investment Opportunities in Social Media Advertising. It describe what is social media and it use
for corporation in the market. Further, it introduce international picture of the industry. In
addition to this, it also describes marketing opportunities in terms of using social media to
advertise. Further, it represents type of advertising for Old Penny Farthing Ltd corporation.
Findings and Analysis
Social media
Social media can be determined as a tool which allows organizations or individuals to
communicate or share ideas, information as well as videos on the social networking sites. In
addition to this, it can be defined as combination of various online communication channels
which supports people to interact with any person from any part of the world (Kaplan, Ognibeni
and Pauwels, 2013). For example, there are many application or websites such as Facebook,
Google plus LinkedIn as well as twitter which provides these facilities and services to users and
organisations in a appropriate manner. Further, social media also helps Old Penny Farthing Ltd
corporation to manage its promotional as well as advertisement activities in the market. In
addition to this, it supports the organisation to increase its business by creating awareness about
firm products in consumers (Gilfoil and Jobs, 2012). It helps the corporation to increase brand
image along with goodwill in mind of service users and people in the United Kingdom.
What is the international picture of the industry like?
Generally international picture of this industry is bright because numbers of users are
increasing day by day which increases its demand in the world. In addition to this, it necessary
for management of corporation to promote their products on social media. It contribute
effectively to target people and consumers effectively across world (Fuchs, 2013). For example,
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many big corporation uses advertises its products and services on the social media. So Old
Penny Farthing Ltd corporation can also use this application of social media to promote its
services in the United Kingdom.
Illustration 1: statistics on social media
(Source: Global social media. 2016)
As per above statistics of 2016, it is found that 7.395 billion population exist in the world
in which 3. 419 billion are only internet users. In addition to this, according to fact and figures,
2.307 billion people uses active social media who uses different social media applications and
websites across world. Further more, 3.790 billion unique individuals who utilizes social media
through mobile and Smart phones. 1. 968 billion people are active mobile users which also take
use of various kinds of social media applications. As per face and figure, it is evaluated number
of social media users are increasing every year. Due to this reasons, this industry has better
future (Global social media. 2016).
Share of respondents that use social media every day in the United Kingdom (UK) from
2007 to 2014
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As per above bar graph, it is evaluated that numbers of users in United Kingdom is enhancing
year by year. For example, frequency of social media users 30 percent which are very less as
comparison of next years in the Britain (Statista, 2016).
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Illustration 2: data analysis of social media users in UK
(Source: Statista, 2016)

As per data of statista, numbers of active users worldwide is 1.59 billion people which
also increases popularity of social media applications. In addition to this, percentage of global
online people is 38. 6 % which is very higher as comparison of previous years. Further, 68 %
people spend time on face book through mobile devices in the world (Statista, 2016). Along with
this, market share of this corporation is 43.2 percent which higher than other social media sites
in the world.
Explaining what are the marketing opportunities like in terms of using social media to advertise
There are many business opportunities for management of OPF and other business
organisations to advertise on social media sites. For this, organisation can use various things
which are described below in the points.
PPC (Pay Per Click) advertising: There are many websites firms such as Google
AdSense, which is best option. The Individual just requires to sign up as well as paste snippets
code of the new social website (Clark and Melancon, 2013). Then after, Google AdSense will
advertise contextual ads related to the new website and user will achieve effective opportunity to
promote its products and earn specific amount of money for every click.
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Illustration 3: Facts on social networks
(Source:Statista, 2016)

CPM (Cost Per Mille) advertising network: This is also same like similar PPC networks.
In addition to this, There is only one difference, the user will advertises its products and get paid
as per frequency of impressions or page clicks on the advertisement which has been represented
on the new social media website (Pitt, Plangger and Shapiro, 2012). So this method can aid the
OPF to manage its promotional activities in the market.
Affiliate marketing: This is one of effective approach in internet as well as various
social sites. In addition to this, there is a merchant who will be desiring to sell the product
directly or indirectly to people in exchange of commission in term of monetary funds. So this
OPF corporation can contact this kind of merchant which aid to promote and sell its products in
the market (Schultz and Peltier, 2013).
Job boards: There are different websites which wants to shows job offers so that they
become efficient staff members. Along with this, When new social website is made, then
developer can gain money by these job providing agencies. The developer will be paid as per
size of the advertisement which other organisation desire to display (Tuten and Solomon, 2014).
So OPF corporation can also contact develop to promote their products which can aid to increase
their sales in the market.
Do you advise on investing in social media as an advertising platform for OPF Ltd
Yes, I do advise on investing in social media as adversing for OPF ltd. In addition to this,
There are many types of advertising is given as follows.
Online advertisement: In this process, management of corporation can use Social media
like face book, twitter, You tube and another advertisement websites in the online sector. This
process can aid corporation to promote its products and services for creating better awareness in
people. Furthermore, the main cause behind to use this approach is increasing frequency of users
on the social media sites and other applications (Ashley and Tuten, 2015). It can aid the OPF
Ltd to increase its sales in the market.
Print advertisement: In this process, organization advertises their products and services
through newspapers, booklets and magazines. It is also one of important process for management
of corporation because service users also read newspapers, magazines to upgrade their
knowledge and information level in a appropriate manner. So it can aid the OFF ltd to enhance
their sales and revenues by increasing its sales in the present sector (Hollebeek, Glynn and
Brodie, 2014).
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Broadcasting advertisement: In this approach, management of corporation can target
television and radio to promote their products in a appropriate manner. This method is also
necessary for OPF ltd because many people see and listen many news. It is better opportunity for
corporation to promote its products through these television and radios. In addition to this, it can
aid the corporation to increase market share and growth by increasing information about
organisational products (Different Types of Advertising Methods. 2016).
CONCLUSION
From the report, it is found that increasing number of users provides effective opportunity
to management of OPF ltd to increase its promotional activities in the United Kingdom.
Furthermore, Pay per click, cost per mile, affiliate marketing as well as job boards contribute
effectively for corporation to increase its marketing opportunities for advertisement of its
commodities in a appropriate manner. In addition to this, Online, broadcasting and print
advertisement aid the management of corporation to advertise products which aids in increasing
better awareness of products in minds of consumers. It can be concluded that they also support
the OPF ltd to increase sales and profit in the market of United Kingdom.
TASK B
Social media is destroying our lives
The present report describes about negative impact of social media on people life in the
society. In addition to this, its also states different factors which creates impact on personal and
professional life of people.
According to De Vries, Gensler and Leeflang (2012), social media is destroying life of
person which creates negative impact on the nature of human in the society. There are many
aspects like health issues, a false sense of connection, productivity which affect the individuals
(De Vries, Gensler and Leeflang, 2012).
As per Aral, Dellarocas and Godes (2013), continuous use of social media produces
health issues like mental diseases and obesity in people which create issues of for them to
manage their life in the community (Aral, Dellarocas and Godes, 2013). According to Tess
(2013), it increases the depression in humans which reduces creative skills of them. In addition
to this, it produces eye sight problems due to continuous focus on electronic devices which can
also create medical issues of individual (Tess, 2013). Piller, Vossen and Ihl (2012), it also
increase obesity of individual which can generate various diseases like heart attack, diabetes and
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other illness. These reason can lead humans towards death in the society (Piller, Vossen and Ihl,
2012). According to Kim and Ko (2012), continuous use social media sites increase medical
expenses in teenagers, adults as well as young person which push them towards heavy
depression in the society (Kim and Ko, 2012). On the other hand, it also increases the knowledge
and information level of person due to more occurrence of promotional and advertisement
activities. Furthermore, as per above discussion, people also do some meditation and physical
exercise activities to reduce threat of diseases. In addition to this, individuals can take suggestion
from medical experts which can aid them to manage their life (Toubia and Stephen, 2013).
As per Kramer, Guillory and Hancock (2014), social media sites can make it more
complex for people to do difference between the meaningful as well as virtual relationship
which destroy life of people (Kramer, Guillory and Hancock, 2014). In addition to this,
According to Kim and Ko (2012), By emphasizing so much of time and psychic energy on these
less meaningful relationships, people is losing their real relationship (Kim and Ko, 2012). On
the other side, it also aids the person to increase its social media group with help of these
websites and the numerous casual relationships which are formed through social media (Laroche,
Habibi and Richard, 2013). As per above discussions, individual should fix their time to balance
professional and personal life.
Silvestre McCarthy, and Pitt, (2012), many professional use social networking
applications to communicate with clients. Furthermore, these sites can also prove a great
confusion to people regarding personal and professional life (Silvestre McCarthy, and Pitt,
2012). Along with this, according to Curini, Iacus and Porro (2014), use of social media
decreases productivity of humans which create issues to manage their activities in daily life.
Furthermore, it also reveals that Facebook reduces 1.5% off office productivity. Due to regular
use of social media, British organisations lost 2.2 billion a year to the social phenomenon
(Curini, Iacus and Porro, 2014). On the contrary note, there are many New technology products
available that enable social networks to be blocked. As per above discussions, people can find
new ways for better interaction.
As per Gruber, Komarova Loureiro and Solnet (2013), Social networking sites motivate
people to be more public about their personal lives because personal information of people can
be posted so easily. Along with this ,it create negative impact on users. In addition to this,
irrelevant comments of friends and colleagues hurt personal feeling of person which also lead
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towards dispossession. Further, it creates negative impact behaviour of people and it is
destroying life of them (Gruber, Komarova Loureiro and Solnet 2013). According to De Vries,
Gensler and Leeflang (2012), it aids the person to enjoy their life and share its experience front
of other on social media applications. As per my views, individuals should not share highly
personal things on social media site who hurts personal feeling them (De Vries, Gensler and
Leeflang, 2012).
Aral, Dellarocas and Godes (2013), regular use of social media applications separate
person from real life which create produces issues to face real problems. In addition to this, it
loses its many opportunities of its life due to higher addiction level of social media sites in the
community (Aral, Dellarocas and Godes, 2013). On the other side, social media applications
provide many opportunities for growth of carrier. For example, link din social application offers
plenty of possibilities to make better life better (Tess, 2013). As per above discussion, it is
evaluated that continuous use of social media website create negative impact on physical and
mental efficiency and performance of person which can be dangerous for people in the society.
According to Piller, Vossen and Ihl (2012), people reduces learning and research
capabilities of people due to excessive use of social media sites. In addition to this, it creates
negative impact on professional and personal life of person (Piller, Vossen and Ihl, 2012). As
per Kim and Ko, (2012), person who is involved in activities on social media sites while
studying outcomes in reduction in their focus of attention. Due to this reasons, individual
decreases their academic performance as well as concentration to study well (Kim and Ko,
2012). As per my views, people can use social media for gaining some useful things which can
aid people to improve their efficiency personal and professional life.
Toubia and Stephen (2013), excessive use of social media reduce time of socializing and
contact with others which results in reduction of communication skills of individuals. Due to this
reason, people hesitates to interact which create issues during interviews and debates and it
reduces confidence level of them (Toubia and Stephen, 2013). According to Kramer, Guillory,
and Hancock (2014), it decreases career opportunities of individuals due to higher addiction of
people. In addition to this, regular use of social media application also reduces writing skills of
person because individual often write wrong word or sentence which creates negative impact on
them (Kramer, Guillory, and Hancock, 2014). As result, it produce adverse impact on the
professional life of people.
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