Fanshawe College: Social Media Advertising Research Report

This report assesses the efficiency of social media advertising for businesses, addressing the central issue of enhancing consumer awareness through social media platforms. It employs quantitative research methods to investigate the effectiveness of various social media strategies, such as Facebook advertising, in improving brand equity and generating consumer loyalty. The report identifies key concerns like identifying target consumers and optimizing marketing strategies. It analyzes the impact of social media advertising on businesses, highlighting its cost-effectiveness and potential for reaching a large consumer base. The research includes recommendations for successful social media marketing, such as employee training and regular consumer interaction. The report concludes that social media advertising is beneficial, but that it requires a strategic approach, including understanding consumer needs and developing engaging content to maximize its impact.

Running head: RESEARCH REPORT ASSIGNMENT
Research Report Assignment
Nam of the Student
Name of the University
Author Note

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Executive Summary
The purpose of this report is to measure the efficiency of the social media advertising in
business. In this report, the chief issue associated with incorporating social media platforms to
enhance the awareness of the consumer will e identified. Quantitative research will be conducted
to address the research issue. Finally, recommendations in order to eradicate the issue associated
with the usage of social media platforms for business purpose will be provided.

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Table of Contents
Introduction......................................................................................................................................3
Problem............................................................................................................................................3
Research...........................................................................................................................................3
Analysis...........................................................................................................................................5
Conclusion.......................................................................................................................................6
Recommendation.............................................................................................................................6
Reference List..................................................................................................................................7

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Task 2: research report assignment
Date: 27/10/2018
To:
From:
Subject: Measurement of the efficiency of social media advertising for successful business
venture
Introduction
In today’s era of internet, usage of social media platform for advertising purpose can be
considered as one of the most crucial methods to enhance the awareness of the consumers about
new or small business ventures. Business organizations all over the world are using popular
social media platforms like Facebook, Twitter, Instagram and others in order to gain competitive
advantages over their competitors.
Problem
One of the biggest concerns of the organizations when it comes to social media marketing is to
locate who are the target consumers and what strategies should be considered in order to
generate appropriate sales in terms of revenue.
Research
According to a current survey, it has been found that more than 79.3 percent of the
population across the world is present in popular social media platforms lie Facebook, instagram,

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LinkedIn and others. Thus advertising the brand or a certain product through social media
platforms helps the management of the organization to avail a huge pool of consumers at one go.
Source of the image: https://www.statista.com/chart/4822/social-media-advertising/
The above displayed image demonstrate the tremendous usage of social media
advertising as well as marketing for both product as well as services across the world in the year
2017. According to Jung, (2017), a good number of organizations are using social media
platforms as the source of information about the target consumers’. This organization accesses
the specific requirements of the consumers through social media platforms and sends
personalized massages to the consumers. This technique has been found to enhance the amount
of purchasing and consumer loyalty. However there prevails a concern of privacy of the
consumers. Lou, (2017) state that social media advertising posses the potential to enhance the
brand equity of the organization. This fact is especially true for newly found business ventures as
well as small organizations which often remain unrecognized due to lack of popularity. Social
media platforms provide these organizations with the opportunity to demonstrate the features of

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their brands to a huge pool of consumers. Not only that, the mentioned form of advertising is one
of the most cost effective forms of advertising since very leas amount or even no initial
investment is needed in order to advertise through social media platforms. According to Koch &
Dikmen, (2015), amongst the total number of social media platforms used by the management of
organizations for advertising purpose. Facebook can be considered to be the most effective one.
Study has demonstrated that advertisement through Facebook has resulted in enhancement of
brand equity. Either the impact of Facebook is sufficiently high, or it became so wide-spread that
it essentially equals and mirrors some aspects of brand value. According to Lou, (2017), in
order to gain success in social media marketing it is highly crucial for organizations to provide
effective training to the employees so that they can efficiently communicate with the consumers.
Analysis
From the research it can be clearly understood that social media advertising must be
implemented be the mentioned organization in order to enhance both the awareness of the
consumers about the brand as well as consumer base of the organization. Social media platforms
provides the organization with huge pool of local as well as intr ational consumers who has the
potential to become the consumer of the firm. In order to recognize the target consumers, the
action that should be taken by the organizatio n is to interact regularly with the consumers and
thus understand the specific requirements of them.
Secondly, social media advertising posses the potential to reduce the investment cost of the
organization since it is a cheap as well as efficient form of marketing. Thirdly, in order to create
an unique e an attractive campaign in the social media platforms so that the attention of the
consumers can be obtained, the management must provide the employees with effective training.

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Conclusion
From the above discussion it can be concluded that social media advertising will definitely be
beneficial for the apparel firm. However the management should consider the following
recommendation in order to gain success in the business venture.
Recommendation
1. It is crucial to provide training to the employees so that they can develop uique and
attractive contents for the advertisement.
2. The management must invest on understanding the specific requirements of the
consumers.
3. Regular interaction with the consumers should be maintained in order to gain consumer
loyalty.
4. Since Facebook poses the highest potential to enhance the brand equity, the organization
should use the mentioned platform for advertising.

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Reference List
Jung, A. R. (2017). The influence of perceived ad relevance on social media advertising: An
empirical examination of a mediating role of privacy concern. Computers in Human
Behavior, 70, 303-309.
Koch, S., & Dikmen, A. (2015). Does Successful Social Media Marketing Affect Brand Value?:
An Empirical Investigation. Journal of Electronic Commerce in Organizations
(JECO), 13(1), 15-26.
Lou, S. (2017). Applying Data Analytics to Social Media Advertising: A Twitter Advertising
Campaign Case Study. Journal of Advertising Education, 21(1), 26-32.