A Comprehensive Report on Social Media Advertisement Strategies

This report explores the concept of social media advertising, highlighting its growing demand and effectiveness in reaching customers. It discusses how social media platforms facilitate interaction and promote products through emotive desires and popular culture. The report emphasizes the importance of understanding customer preferences using social media, which helps organizations create dedicated profiles and gather direct feedback. It also provides an example of Nielsen's research, demonstrating how social media ads increase brand awareness, ad recall, and purchase intent. Ultimately, the report concludes that social media advertising removes the barrier of third parties, enabling direct communication between organizations and their customers, making it a crucial tool for modern marketing strategies. Desklib provides a platform for students to access similar solved assignments and past papers.

Running head: SOCIAL MEDIA ADVERTISEMENT
SOCIAL MEDIA ADVERTISEMENT
Name of Student
Name of University
Author’s Note

1SOCIAL MEDIA ADVERTISEMENT
Concept of social media advertisement
Introduction
Social media advertisement has become the central to the marketing media.
Social media helps in facilitating social interaction among people (Knoll, 2016). Various
social media platforms like Facebook, Twitter, YouTube and MySpace are some
platforms that are utilized for the purpose of marketing.
Body
The growing demand of social media advertising.
According to Lee & Hong (2016), social media platforms are in demand for the
advertising purpose because it helps the organization in promoting their products on
emotive desires and popular culture, it provides an appropriate vehicle for accessing a
huge range of customers. This is an important medium because it surpasses the level of
people that are reached online compared go television advertisement.
Knowing more about customers
A wise strategy used by organizations in advertising helps them to know more
about their customers, their likes, dislikes, their changing demands and many more
(Lee, Hosanagar & Nair, 2018). Organizations utilize the platform of social media by
creating dedicated profiles or pages where the customers as well as the potential
customers get to know each other and sometimes even become fans of the brand or
business. These websites contain detailed data regarding the business, its geographical
location, official websites, services that they provide and a phone number or email
through which customers can contact the organization, this has helped the
organizations to know their issues and concerns directly without any use of third party.

2SOCIAL MEDIA ADVERTISEMENT
Increases brand awareness
Social media advertisements help an organization to increase the brand
awareness among people. An example of this is of a company named Nielsen, this
organization is a firm that measures audience, it also tracks TV, internet as well as radio
usage across the world. It had published results after a research of 6 months and the
results showed that the engagement ads on an average had generated around 10%
hike in the ad recall, around 4% raise in the brand awareness and around 2% rise in the
purchase intent within the customers that saw them and compared along with a specific
control group having same characteristics or demographics (Schivinski & Dabrowski,
2016). The hike in the recall had increased up to 16% when various adverts had
displayed some of their friends who have a fan base. It further increased to 30% when
the ads were seen in newsfeed of other friends.
Conclusion
Social media has helped numerous organizations to reach out to their customers
and provide them knowledge regarding their existence. This thesis discusses provides a
thesis statement in the introduction part and explains some topics related to the social
media advertisement in the discussion section. Some points that have been provided in
order to explain that social media advertisement is a strong advantage for various
organizations include the growing demand of social media advertisement among
companies. Some more point include the fact that social media platform helps
organizations to know more about their customers and helps in increasing brand
awareness. Hence social media advertisement is medium which removes the barrier of
any third party between end customers and organizations.

3SOCIAL MEDIA ADVERTISEMENT
References
Knoll, J. (2016). Advertising in social media: a review of empirical
evidence. International Journal of Advertising, 35(2), 26s6-300.
Lee, D., Hosanagar, K., & Nair, H. S. (2018). Advertising content and consumer
engagement on social media: evidence from Facebook. Management
Science, 64(11), 5105-5131.
Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media
advertising: The roles of emotional appeal, informativeness, and
creativity. International Journal of Information Management, 36(3), 360-373.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on
consumer perceptions of brands. Journal of Marketing Communications, 22(2),
189-214.