Social Media Strategy Report: Allplants' Marketing Strategy in UK

This report examines the social media strategy of Allplants, a company operating in the UK market. The report begins by outlining the importance of social media and the impact of online marketing. It includes an analysis of market research and consumer behavior to identify target audiences and their needs. The report then details the company's objectives, which include brand awareness and engagement, and the strategies implemented to achieve these goals, such as content creation and the use of different social media platforms. The report also discusses the evaluation metrics used to measure the effectiveness of the social media strategy, including likes, shares, and impressions. Finally, it concludes that social media plays a crucial role in building a brand and attracting a larger customer base. The report provides a comprehensive overview of Allplants' marketing efforts and offers valuable insights into the application of social media in business.

Social Media strategies – A case of
Allplants

Table of Content
 Introduction
 Evaluation of market and user research
 Objectives and Aims
 social media strategy for Allplants
 Plan for developing the social media strategy
 Justification of platforms and tools
 Evaluation of metrics
 Evaluation of social media strategy
 Conclusion
 References

Introduction
Social media marketing refers to
the use of social media for social
marketing by online process. It is
use for the advertisements,
promotions and to launch a product
and services in the market. By the
use of social media marketing
people aware towards a brand and
also it will create a major
attractions for peoples because
online marketing is a factor to
show products virtually in different
ways.

Evaluation of market and user research
 Market research may be
stated an exercise that
indicates the studies
behaviour of consumer in
order to identifying needs.
Through the market research
managers of Allplants knew
about the healthy habits of UK
citizens through the market
research

Objectives and Aims
 Develop brand awareness-
 Increase in size of social communication
 Strengthen engagement strategies

Social media strategy for Allplants
 Use of excellent content
 Can create deeper connections
with videos
 Include social commerce

Plan for developing the social media
strategy
 Content creation
 Critical analysis of
competition and audience
 Monitoring the strategy

Justification of platforms and tools
 Social media platforms
 Google Alerts

Evaluation of metrics
 Like, comment,share and clicks
 Impression and reach

Evaluation of social media
strategy
 The strategies that are
formulated by managers of
bloom are every effective
and they have opted digital
marketing tool as it is one of
the most effective and
cheapest tool of marketing

Conclusion
 From the above project report, it
has been concluded that social
media plays an important role
in making product into brand.
By using social media, company
can attract larger customer
base and generate more profit

REFERENCES
 Riefa, C. and Clausen, L., 2019. Towards fairness in digital
influencers' marketing practices.
 Hanson, W.A. and Kalyanam, K., 2020. Internet marketing and e-
commerce.(Student ed.). Thomson/South-Western.
 Shawky, S., Kubacki, K., Dietrich, T. and Weaven, S., 2019. Using
social media to create engagement: A social marketing
review. Journal of Social Marketing.